Airbnb Market Analytics, Statistics and Data in Saint-Herblain, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint-Herblain? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint-Herblain:
How much do Airbnb hosts make on average per month in Saint-Herblain?
The short-term rental market in Saint-Herblain shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $945 per month
- Strong performing properties (top 25%) make $1,569 or more
- Best-in-class properties (top 10%) achieve $2,541+ monthly
- Entry-level properties (bottom 25%) typically earn around $458
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint-Herblain
The market in Saint-Herblain shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint-Herblain
Daily rates in Saint-Herblain vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $61 per night
- Strong performing properties (top 25%) secure $95 or more
- Best-in-class properties (top 10%) pull in $148+ per night
- Entry-level properties (bottom 25%) earn around $39
Daily Rate Variations by Month
Get Live Saint-Herblain Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Saint-Herblain
Peak Season (June, May, April)
- Revenue peaks at $1535.95 per month
- Occupancy rates reach 52.28%
- Daily rates average $80.73
Shoulder Season
- Revenue averages $1235.42 per month
- Occupancy maintains 46.80%
- Daily rates hold at $77.50
Low Season (February, September, January)
- Revenue drops to $881.82 per month
- Occupancy decreases to 38.87%
- Daily rates adjust to $74.02
Is it still profitable to do Airbnb in Saint-Herblain in 2025?
Yes! Saint-Herblain demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1235 and The market's 154 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint-Herblain
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Nantes City Center | The vibrant heart of Nantes, filled with historical sites, shopping options, and a lively atmosphere. Perfect for tourists wanting to explore the city. | Château des Ducs de Bretagne, Les Machines de l'île, Rue Crébillon, Île de Versailles, Nantes Museum of History |
| La Praudière | A family-friendly neighborhood with parks and close proximity to schools, making it attractive for longer-term guests and families. | Parc de la Praudière, local markets, community centers, family-friendly restaurants |
| ZAC de la Linière | A modern area with new developments, close to the tramway and business centers, appealing to business travelers and professionals. | Centre Commercial Atlantis, Tramway stations, offices and co-working spaces, restaurants and cafés |
| Carquefou | A suburban area offering tranquility with easy access to both nature and the city, suitable for guests who want a peaceful stay. | Parc de la Fleuriaye, golf courses, countryside trails, local vineyards |
| Saint-Herblain Gachet | An up-and-coming neighborhood that attracts visitors due to its mix of residential and commercial areas, and proximity to cultural sites. | Cultural centers, local eateries, art galleries, green spaces |
| Aéroport Nantes Atlantique | Ideal for short-term guests, this area appeals to travelers who need convenient access to the airport. | Nantes Atlantique Airport, business hotels, car rental services |
| Savenay | A charming town that offers a taste of local life, appealing to those looking to explore beyond the city limits of Nantes. | historic downtown, local markets, nature reserves, river views |
| Nantes Erdre | Stunning riverside area popular with tourists for its scenic views and recreational activities like boating and cycling. | Île de Versailles, riverside parks, cycling paths, restaurants with river views |
Do you need a license for Airbnb in Saint-Herblain?
We recommend checking directly with Saint-Herblain's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (10% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint-Herblain
La Céleste-Villa standing with pool and garden
Entire Place • 4 bedrooms
Pleasant house 12p prox. Nantes
Entire Place • 5 bedrooms
cozy house with garden and private jacuzzi
Entire Place • 1 bedroom
* Le Lumineux * ~ Close to downtown and Atlantis
Entire Place • 3 bedrooms
Manoir de L'Aisnerie: Le Racine
Entire Place • 2 bedrooms
Spacious Apartment/All Comfort 6P
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saint-Herblain
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Didier | 7 | $139,399 | 665 | 4.60/5.0 |
| CERISE Nantes Atlantis | 11 | $111,647 | 952 | 4.40/5.0 |
| Westone | 1 | $79,808 | 12 | 4.83/5.0 |
| Augustin | 7 | $69,443 | 178 | 4.43/5.0 |
| Louis | 3 | $51,262 | 101 | 3.27/5.0 |
| Audrey | 1 | $38,894 | 49 | 4.98/5.0 |
| Nadia | 3 | $38,868 | 458 | 4.78/5.0 |
| Didier | 1 | $34,432 | 23 | 4.57/5.0 |
| Khaled | 1 | $32,924 | 95 | 4.81/5.0 |
| Patrick | 1 | $32,539 | 18 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint-Herblain
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.6%), with apartment & condo and house properties comprising 90.9% of inventory
- Untapped potential in others segments (1.9% combined)
Room Capacity Distribution
Analysis of 154 properties in Saint-Herblain shows that 1 bedroom properties are most prevalent, making up 37% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 51.9% of all listings.
Key Insights
- Most common: 1 bedroom (37%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 51.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 154 properties in Saint-Herblain reveals that 2 guests properties dominate the market, representing 23.4% of all listings. The average property accommodates 2.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 39.6% of the market.
Key Insights
- Most common capacity: 2 guests (23.4% of market)
- Least common capacity: 5 guests (2.6% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 39.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 154 properties in Saint-Herblain, the most common availability pattern is 271-366 days (39% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (39%)
- Most common booking duration: 91-180 days (32.5%)
- Properties with high availability (180+ days): 68.8%
- Properties with long-term bookings (180+ days): 32.5%
Minimum Stay Distributions
1 Night
61 listings
43.3% of total
2 Nights
48 listings
34% of total
3 Nights
13 listings
9.2% of total
4-6 Nights
15 listings
10.6% of total
7-29 Nights
3 listings
2.1% of total
30+ Nights
1 listings
0.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.3%
- Mid-length stays (4-6 nights) represent 10.6% of listings
- Monthly+ stays (0.7%) suggest a stable extended-stay market
- High market flexibility with 86.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
53 listings
40.2% of total
Moderate
39 listings
29.5% of total
Firm
17 listings
12.9% of total
Strict
23 listings
17.4% of total
Key Insights
- Flexible is the preferred policy at 40.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 71 days
- Shortest booking windows are in Nov, Jan, Oct, averaging 36 days
- Spring shows the longest average booking window at 65 days, while Fall has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 65 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Oct when lead times are shortest
Popular Airbnb Amenities in Saint-Herblain
Below is the distribution of amenities across listings in Saint-Herblain:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.4% of total guests, indicating a dominant local market share.
- Primary international markets: Spain (1.2%) and United Kingdom (1.1%)
- French is the top language at 52.5%, followed by English (31.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Nantes and Paris markets
- Develop localized content for Spain and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint-Herblain. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Saint-Mars-la-Réorthe | 17 | $2,499 | $212.98 | 46% |
| Dœuil-sur-le-Mignon | 12 | $2,479 | $500.83 | 19% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights