Airbnb Market Analytics, Statistics and Data in Rezé, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rezé? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rezé:
How much do Airbnb hosts make on average per month in Rezé?
The short-term rental market in Rezé shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $958 per month
- Strong performing properties (top 25%) make $1,611 or more
- Best-in-class properties (top 10%) achieve $2,252+ monthly
- Entry-level properties (bottom 25%) typically earn around $486
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rezé
The market in Rezé shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rezé
Daily rates in Rezé vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $65 per night
- Strong performing properties (top 25%) secure $92 or more
- Best-in-class properties (top 10%) pull in $148+ per night
- Entry-level properties (bottom 25%) earn around $43
Daily Rate Variations by Month
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Seasonality patterns in Rezé
Peak Season (May, April, June)
- Revenue peaks at $1442.38 per month
- Occupancy rates reach 52.96%
- Daily rates average $83.27
Shoulder Season
- Revenue averages $1144.75 per month
- Occupancy maintains 46.69%
- Daily rates hold at $79.95
Low Season (December, November, January)
- Revenue drops to $742.03 per month
- Occupancy decreases to 36.74%
- Daily rates adjust to $77.18
Is it still profitable to do Airbnb in Rezé in 2025?
Yes! Rezé demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1145 and The market's 196 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rezé
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre Ville | Rezé's bustling city center, offering a mix of shops, restaurants, and cultural attractions. Ideal for tourists seeking convenience and lively atmosphere. | Place des Nefs, Les Machines de l'île, Église Saint-Paul, Musée Jules Verne, Cité des Congrès |
| Rezé-les-Nantes | A residential area known for its family-friendly environment and parks. Great for those looking for a quieter stay while still being close to Nantes. | Parc de Grand-Blottereau, Château de Rezé, Parc de la Morinière, La Loire riverbanks |
| La Blordière | A suburban area with access to public transport and green spaces, appealing to families and longer-term visitors. | Parc de la Blordière, Local markets, Shopping centers |
| La Houssière | An up-and-coming neighborhood with a mix of residential and commercial properties, attracting a younger demographic. | Local cafes, Nearby transport links, Community events |
| Le Village | Known for its quaint streets and local shops, Le Village offers a charming atmosphere ideal for those seeking an authentic local experience. | Local artisan shops, Parks, Community festivals |
| ZAC des Montys | A vibrant area with new developments and growth, perfect for travelers seeking modern accommodations. | Shopping areas, Parks, New restaurants |
| Port de Rezé | A picturesque port area along the Loire River, great for scenic views and leisurely walks, attracting nature lovers and water sports enthusiasts. | Loire river activities, Walking paths, Restaurants with river views |
| Bellevue | An area known for its stunning views and cultural diversity, offering unique experiences and access to local events. | Bellevue Park, Cultural events, Local eateries |
Do you need a license for Airbnb in Rezé?
We recommend checking directly with Rezé's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (5% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rezé
Villa Cap Horn with private garden
Entire Place • 3 bedrooms
Luxury house with garden in Rezé
Entire Place • 2 bedrooms
Pleasant townhouse on the doorstep of Nantes.
Entire Place • 4 bedrooms
{the house of machines} spa sauna billiards
Entire Place • 2 bedrooms
Fisherman's house, Trentemoult
Entire Place • 2 bedrooms
Cosy bright home - jacuzzi
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Rezé
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pierre | 8 | $102,798 | 137 | 4.01/5.0 |
| Luc | 2 | $36,088 | 87 | 4.91/5.0 |
| Chantal | 2 | $33,089 | 597 | 4.80/5.0 |
| Jessica | 2 | $31,839 | 169 | 4.78/5.0 |
| Jérôme | 1 | $30,240 | 20 | 4.95/5.0 |
| Olivier | 1 | $29,988 | 7 | 5.00/5.0 |
| Krim | 1 | $29,295 | 95 | 4.94/5.0 |
| Jean-François | 1 | $28,519 | 33 | 4.91/5.0 |
| Camille Et Clément | 2 | $27,268 | 360 | 4.88/5.0 |
| Sandrine | 1 | $27,132 | 3 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rezé
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.9%), with house and apartment & condo properties comprising 96.4% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (3.6% combined)
Room Capacity Distribution
Analysis of 196 properties in Rezé shows that 1 bedroom properties are most prevalent, making up 39.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.7% of all listings.
Key Insights
- Most common: 1 bedroom (39.3%)
- Least common: 4 bedrooms (6.1%)
- Market concentration: 60.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 196 properties in Rezé reveals that 4 guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 2.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 51.5% of the market.
Key Insights
- Most common capacity: 4 guests (27.6% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 51.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 196 properties in Rezé, the most common availability pattern is 271-366 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27% of properties).
Key Insights
- Most common availability window: 271-366 days (36.2%)
- Most common booking duration: 91-180 days (27%)
- Properties with high availability (180+ days): 61.7%
- Properties with long-term bookings (180+ days): 38.3%
Minimum Stay Distributions
1 Night
55 listings
31.8% of total
2 Nights
68 listings
39.3% of total
3 Nights
25 listings
14.5% of total
4-6 Nights
13 listings
7.5% of total
7-29 Nights
6 listings
3.5% of total
30+ Nights
6 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.1%
- Mid-length stays (4-6 nights) represent 7.5% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 85.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
68 listings
39.3% of total
Moderate
61 listings
35.3% of total
Firm
19 listings
11% of total
Strict
25 listings
14.5% of total
Key Insights
- Flexible is the preferred policy at 39.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.6% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Apr, averaging 61 days
- Shortest booking windows are in Oct, Dec, Nov, averaging 36 days
- Summer shows the longest average booking window at 58 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Rezé
Below is the distribution of amenities across listings in Rezé:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.3%) and Germany (1.6%)
- French is the top language at 46.6%, followed by English (36.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rezé. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Saint-Mars-la-Réorthe | 17 | $2,499 | $212.98 | 46% |
| Dœuil-sur-le-Mignon | 12 | $2,479 | $500.83 | 19% |
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