Airbnb Market Analytics, Statistics and Data in Nantes, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nantes? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nantes:
How much do Airbnb hosts make on average per month in Nantes?
The short-term rental market in Nantes shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,229 per month
- Strong performing properties (top 25%) make $1,939 or more
- Best-in-class properties (top 10%) achieve $2,930+ monthly
- Entry-level properties (bottom 25%) typically earn around $625
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nantes
The market in Nantes shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nantes
Daily rates in Nantes vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $70 per night
- Strong performing properties (top 25%) secure $99 or more
- Best-in-class properties (top 10%) pull in $150+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Nantes
Peak Season (June, May, April)
- Revenue peaks at $1880.67 per month
- Occupancy rates reach 53.03%
- Daily rates average $94.23
Shoulder Season
- Revenue averages $1520.61 per month
- Occupancy maintains 48.28%
- Daily rates hold at $90.03
Low Season (November, December, January)
- Revenue drops to $1016.85 per month
- Occupancy decreases to 38.12%
- Daily rates adjust to $85.75
Is it still profitable to do Airbnb in Nantes in 2025?
Yes! Nantes demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and monthly revenue averaging $1521 and As a mature market with 2172 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nantes
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Île de Nantes | A vibrant area known for its cultural offerings and proximity to the city center. Ideal for tourists interested in art, history, and modern attractions. | Les Machines de l'île, La Cité des Congrès, Hangar à Bananes, Île de Versailles, Le Lieu Unique |
| Centre-Ville | The heart of Nantes, packed with shops, restaurants, and historic buildings. A bustling area perfect for visitors who want to explore the city's sights and enjoy urban life. | Château des Ducs de Bretagne, Place Royale, Cathédrale Saint-Pierre-et-Saint-Paul, Musée d'Histoire de Nantes, Passage Pommeraye |
| Nantes Nord | A diverse and developing area that offers a variety of experiences from local markets to parks and community events. Attractive to families and budget travelers. | Parc de Procé, Marché de Talensac, Jardin des Plantes, La Fabrique, Île de Nantes parks |
| Graslin | A historic and picturesque neighborhood known for its beautiful architecture and vibrant cultural scene. It attracts visitors looking for a charming atmosphere. | Théâtre Graslin, Place Graslin, La Cigale restaurant, Musée Jules Verne, Rue de la Fosse |
| Saint-Félix | Known for its riverside views and proximity to the city center, Saint-Félix is a tranquil residential area appealing to those looking for a peaceful retreat. | Parc des Châtelets, Quai de la Fosse, Les bords de Loire, Île de Nantes, Le parc de la Beaujoire |
| Nantes Sud | A developing area that is becoming increasingly popular due to its affordable housing and proximity to public transport. Great for budget-friendly stays. | Parc de la Beaujoire, Stadium de la Beaujoire, Château de la Beaujoire, Île de Nantes attractions, Local markets |
| Nantes Mairie | Central location ideal for business travelers and tourists alike, with easy access to the main tourist sites and city services. | La Mairie de Nantes, Jardin des Plantes, Les Halles de Nantes, Musée d’Art de Nantes, Expocité |
| Les Sorinières | A quiet suburb of Nantes providing a more relaxed environment, and close enough to the city for easy access to urban attractions. | Parc de la Rochelière, Local vineyard tours, Riverside walks, Historical sites nearby, Community events |
Do you need a license for Airbnb in Nantes?
Yes, Nantes requires a license for operating an Airbnb. Current market data shows 66% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Nantes
Stunning house - 11 bedrooms - 31 people max
Entire Place • 11 bedrooms
Villa Paradis - Pool & Rooftop in Nantes
Entire Place • 6 bedrooms
Large family home 8p, 14 max, no partying:)
Entire Place • 6 bedrooms
Beautiful house/loft with jacuzzi.
Entire Place • 6 bedrooms
Home - Beaujoire stadium /expo park
Entire Place • 3 bedrooms
Family home with garden
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Nantes
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agence COCOONR / BOOK&PAY | 37 | $780,767 | 844 | 4.48/5.0 |
| Elodie | 24 | $609,764 | 1224 | 4.65/5.0 |
| L'Équipe Hoomy Conciergerie | 29 | $556,726 | 537 | 4.18/5.0 |
| WeHost | 25 | $528,295 | 801 | 3.57/5.0 |
| Mickael | 28 | $501,084 | 422 | 4.60/5.0 |
| Agence Cocoonr Nantes | 25 | $500,366 | 1396 | 4.66/5.0 |
| Élise | 5 | $393,342 | 406 | 4.74/5.0 |
| Astrid | 15 | $348,494 | 2129 | 4.83/5.0 |
| Graziella | 4 | $319,972 | 118 | 4.97/5.0 |
| Elise | 16 | $318,191 | 1503 | 4.49/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nantes
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.4%), with apartment & condo and house properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (4.5% combined)
Room Capacity Distribution
Analysis of 2,172 properties in Nantes shows that 1 bedroom properties are most prevalent, making up 48% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.0% of all listings.
Key Insights
- Most common: 1 bedroom (48%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,172 properties in Nantes reveals that 2 guests properties dominate the market, representing 36.4% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 60.6% of the market.
Key Insights
- Most common capacity: 2 guests (36.4% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 60.6% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,172 properties in Nantes, the most common availability pattern is 271-366 days (34.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.7% of properties).
Key Insights
- Most common availability window: 271-366 days (34.4%)
- Most common booking duration: 91-180 days (28.7%)
- Properties with high availability (180+ days): 63.2%
- Properties with long-term bookings (180+ days): 38.4%
Minimum Stay Distributions
1 Night
508 listings
26.6% of total
2 Nights
749 listings
39.2% of total
3 Nights
277 listings
14.5% of total
4-6 Nights
157 listings
8.2% of total
7-29 Nights
47 listings
2.5% of total
30+ Nights
175 listings
9.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.8%
- Mid-length stays (4-6 nights) represent 8.2% of listings
- Monthly+ stays (9.1%) suggest a stable extended-stay market
- High market flexibility with 80.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
22 listings
1.2% of total
Flexible
629 listings
34.2% of total
Moderate
766 listings
41.7% of total
Firm
180 listings
9.8% of total
Strict
241 listings
13.1% of total
Key Insights
- Moderate is the preferred policy at 41.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 75.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 63 days
- Shortest booking windows are in Dec, Oct, Jan, averaging 39 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Nantes
Below is the distribution of amenities across listings in Nantes:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.6%) and United States (2.4%)
- French is the top language at 42.8%, followed by English (37.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and United States
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nantes. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Saint-Mars-la-Réorthe | 17 | $2,499 | $212.98 | 46% |
| Dœuil-sur-le-Mignon | 12 | $2,479 | $500.83 | 19% |
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