Airbnb Market Analytics, Statistics and Data in Les Herbiers, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Les Herbiers? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Les Herbiers:
How much do Airbnb hosts make on average per month in Les Herbiers?
The short-term rental market in Les Herbiers shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,342 per month
- Strong performing properties (top 25%) make $2,219 or more
- Best-in-class properties (top 10%) achieve $3,279+ monthly
- Entry-level properties (bottom 25%) typically earn around $803
Revenue Variations by Month
Occupancy Rates Throughout the Year in Les Herbiers
The market in Les Herbiers shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Les Herbiers
Daily rates in Les Herbiers vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $124 or more
- Best-in-class properties (top 10%) pull in $172+ per night
- Entry-level properties (bottom 25%) earn around $64
Daily Rate Variations by Month
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Seasonality patterns in Les Herbiers
Peak Season (August, June, July)
- Revenue peaks at $2523.79 per month
- Occupancy rates reach 74.80%
- Daily rates average $118.73
Shoulder Season
- Revenue averages $1688.06 per month
- Occupancy maintains 44.44%
- Daily rates hold at $113.81
Low Season (November, December, January)
- Revenue drops to $892.16 per month
- Occupancy decreases to 21.77%
- Daily rates adjust to $108.78
Is it still profitable to do Airbnb in Les Herbiers in 2025?
Yes! Les Herbiers demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $1688 and The market's 147 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Les Herbiers
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Parc des Rochettes | A serene natural park perfect for families and outdoor enthusiasts. It offers recreational facilities and scenic walking paths, making it great for relaxation and day trips. | Lac des Rochettes, Walking Trails, Picnic Areas, Nature Watching |
| La Petite Venise | A charming neighborhood known for its picturesque canals and vibrant local markets. It's an attractive area for visitors seeking local culture and charm. | Local Markets, Canal Tours, Traditional Restaurants, Artisan Shops |
| Historic Center of Les Herbiers | The historical heart of the town with beautiful architecture and rich heritage. This area attracts tourists interested in history and culture. | Eglise Notre-Dame, Historical Buildings, Local Art Exhibitions |
| Puy du Fou | World-renowned historical theme park attracting millions of visitors each year. Proximity to this park is key for Airbnb hosts seeking high occupancy rates. | Puy du Fou Park, Cinéscenie, Historical Shows, Themed Restaurants |
| Chantonnay | A nearby town with historical significance and local charm, ideal for visitors looking to explore the Vendée region. | Chateau de Chantonnay, Local Parks, Historical Sites |
| Mont des Alouettes | A popular viewpoint and outdoor recreation area that provides stunning views of the surrounding countryside. A hotspot for hiking and outdoor activities. | Hiking Trails, Observation Points, Picnic Spots |
| Clisson | A picturesque town known for its Italian-style architecture and the Clisson Castle. A delightful destination for tourists interested in medieval history. | Clisson Castle, Italian Markets, Walking Tours |
| La Châtaigneraie | Known for its natural beauty and outdoor activities. It's an ideal spot for nature lovers and families looking for weekend getaways. | Fishing Areas, Nature Walks, Camping Areas |
Do you need a license for Airbnb in Les Herbiers?
We recommend checking directly with Les Herbiers's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (7% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Les Herbiers
LE VAL DE RY- 20min PUY DU FOU
Entire Place • 7 bedrooms
Cottage with character near Puy Fou - Aramis
Entire Place • 5 bedrooms
Gite Athos - 10 guests
Entire Place • 5 bedrooms
ENTIRE HOUSE: 10 MINUTES FROM PUY DU FOU
Entire Place • 4 bedrooms
"Le Grand Logis" cottage 2.5 km by bike from Puy du Fou
Entire Place • 3 bedrooms
Private indoor pool just for you!
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Les Herbiers
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicolas | 3 | $121,404 | 24 | 3.31/5.0 |
| Julie Et Aurélien | 5 | $119,655 | 1133 | 4.92/5.0 |
| CHK Conciergerie | 7 | $97,345 | 64 | 4.00/5.0 |
| Anne Laure | 4 | $82,000 | 556 | 4.93/5.0 |
| Pierrick | 3 | $66,486 | 378 | 4.96/5.0 |
| Corentin | 2 | $62,617 | 67 | 4.92/5.0 |
| Geraldine | 1 | $58,983 | 3 | 4.67/5.0 |
| Mireille | 3 | $52,121 | 144 | 4.95/5.0 |
| Fred Et Estelle | 4 | $46,058 | 249 | 4.78/5.0 |
| Aïda | 1 | $44,407 | 187 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Les Herbiers
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.6%), with house and apartment & condo properties comprising 86.4% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.4% combined)
Room Capacity Distribution
Analysis of 147 properties in Les Herbiers shows that 1 bedroom properties are most prevalent, making up 40.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.9% of all listings.
Key Insights
- Most common: 1 bedroom (40.8%)
- Least common: 4 bedrooms (2%)
- Market concentration: 63.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 147 properties in Les Herbiers reveals that 2 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.7% of the market.
Key Insights
- Most common capacity: 2 guests (27.2% of market)
- Least common capacity: 3 guests (2.7% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 51.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 147 properties in Les Herbiers, the most common availability pattern is 181-270 days (49% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (50.3% of properties).
Key Insights
- Most common availability window: 181-270 days (49%)
- Most common booking duration: 91-180 days (50.3%)
- Properties with high availability (180+ days): 73.5%
- Properties with long-term bookings (180+ days): 29.3%
Minimum Stay Distributions
1 Night
47 listings
34.3% of total
2 Nights
74 listings
54% of total
3 Nights
11 listings
8% of total
4-6 Nights
3 listings
2.2% of total
30+ Nights
2 listings
1.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.3%
- Mid-length stays (4-6 nights) represent 2.2% of listings
- Monthly+ stays (1.5%) suggest a stable extended-stay market
- High market flexibility with 96.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
61 listings
44.9% of total
Moderate
30 listings
22.1% of total
Firm
20 listings
14.7% of total
Strict
25 listings
18.4% of total
Key Insights
- Flexible is the preferred policy at 44.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.0% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 14.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 131 days
- Shortest booking windows are in Jan, Feb, Oct, averaging 62 days
- Summer shows the longest average booking window at 122 days, while Winter has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 122 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Oct when lead times are shortest
Popular Airbnb Amenities in Les Herbiers
Below is the distribution of amenities across listings in Les Herbiers:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.1% of total guests, indicating a dominant local market share.
- Primary international markets: Belgium (2%) and United Kingdom (1.1%)
- French is the top language at 57.8%, followed by English (30.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Paris and Bordeaux markets
- Develop localized content for Belgium and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Les Herbiers. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Abzac | 12 | $2,513 | $356.14 | 33% |
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