Airbnb Market Analytics, Statistics and Data in Le Mans, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Le Mans? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Le Mans:
How much do Airbnb hosts make on average per month in Le Mans?
The short-term rental market in Le Mans shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,070 per month
- Strong performing properties (top 25%) make $1,952 or more
- Best-in-class properties (top 10%) achieve $3,500+ monthly
- Entry-level properties (bottom 25%) typically earn around $492
Revenue Variations by Month
Occupancy Rates Throughout the Year in Le Mans
The market in Le Mans shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Le Mans
Daily rates in Le Mans vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $94 per night
- Strong performing properties (top 25%) secure $172 or more
- Best-in-class properties (top 10%) pull in $327+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Le Mans
Peak Season (June, May, April)
- Revenue peaks at $2522.35 per month
- Occupancy rates reach 43.91%
- Daily rates average $162.86
Shoulder Season
- Revenue averages $1626.58 per month
- Occupancy maintains 36.75%
- Daily rates hold at $153.50
Low Season (February, December, January)
- Revenue drops to $1183.67 per month
- Occupancy decreases to 30.35%
- Daily rates adjust to $145.40
Is it still profitable to do Airbnb in Le Mans in 2025?
Yes! Le Mans demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1627 and As a mature market with 1831 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Le Mans
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Cité Plantagenêt | Historic center of Le Mans, known for its well-preserved medieval architecture and vibrant atmosphere. It attracts tourists for its rich history and cultural events. | Saint-Julien Cathedral, Ancient city walls, Plantagenet Museum, Le Mans 24 Hours Museum |
| Sablé-sur-Sarthe | Charming town located along the Sarthe River, ideal for those seeking a peaceful retreat. Popular for family vacations and nature activities. | Sablé-sur-Sarthe Castle, Riverside walks, La Grande Plage du Sablé, Local markets |
| Parc des Expositions | Located near the exhibition center, this area attracts business travelers during events and conferences. It's convenient for short-term rentals during peak times. | Parc des Expositions de Le Mans, Le Mans Central Park, IMAX cinema |
| Le Mans City Centre | Vibrant urban area with shopping, dining, and nightlife. It provides convenience for travelers looking to experience the local culture and entertainment. | Place de la République, Les Jacobins, Restaurants and cafes |
| St. Julien en Genevois | Located close to Le Mans, this area offers a tranquil environment with easy access to the city. Ideal for visitors looking for quiet stays with proximity to urban amenities. | Parks and natural areas, Leisure activities, Local dining options |
| Gazonfleurie | A residential area known for its quiet streets and green spaces. Great for families and travelers seeking comfort and peace. | Parks, Walking paths, Local shops |
| Tesse | Well-connected area with good public transport links, making it a great location for visitors wanting to explore Le Mans and surrounding attractions. | Public parks, Cafés, Local markets |
| Aigné | A popular suburb of Le Mans renowned for its rural charm and outdoor activities. Perfect for those looking to escape the city hustle while staying nearby. | Nature trails, Fishing areas, Historical sites |
Do you need a license for Airbnb in Le Mans?
We recommend checking directly with Le Mans's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (3% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Le Mans
Fairytale parties in a bourgeois house!
Entire Place • 5 bedrooms
St Martin 1 Vaste T5, babyfoot, 10p, plein centre
Entire Place • 4 bedrooms
Manor 10km from Le Mans
Entire Place • 9 bedrooms
Villa Misano in downtown Le Mans
Private Room • 6 bedrooms
House with pool
Entire Place • 4 bedrooms
Room-independent entrance. Private shower / WC
Entire Place • 1 bedroom
Top Performing Professional Hosts in Le Mans
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rêve Au Mans | 45 | $408,061 | 459 | 3.38/5.0 |
| Michel | 19 | $271,321 | 309 | 3.41/5.0 |
| Mickael | 17 | $221,951 | 91 | 2.77/5.0 |
| Sandra | 14 | $155,883 | 584 | 4.68/5.0 |
| Élodie | 1 | $147,306 | 4 | 5.00/5.0 |
| Schroeder | 7 | $147,201 | 24 | 1.90/5.0 |
| Roger | 12 | $137,855 | 307 | 3.99/5.0 |
| Sandra | 6 | $136,860 | 6 | 0.80/5.0 |
| Yann | 6 | $123,324 | 209 | 4.78/5.0 |
| Christophe | 1 | $122,355 | 76 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Le Mans
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (63.8%), with house and apartment & condo properties comprising 88.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (0.9% combined)
Room Capacity Distribution
Analysis of 1,831 properties in Le Mans shows that 1 bedroom properties are most prevalent, making up 39.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.5% of all listings.
Key Insights
- Most common: 1 bedroom (39.5%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 60.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,831 properties in Le Mans reveals that 2 guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.1% of the market.
Key Insights
- Most common capacity: 2 guests (27.5% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 48.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,831 properties in Le Mans, the most common availability pattern is 271-366 days (59.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.3% of properties).
Key Insights
- Most common availability window: 271-366 days (59.6%)
- Most common booking duration: 31-90 days (34.3%)
- Properties with high availability (180+ days): 85.7%
- Properties with long-term bookings (180+ days): 15.0%
Minimum Stay Distributions
1 Night
670 listings
41.9% of total
2 Nights
665 listings
41.6% of total
3 Nights
149 listings
9.3% of total
4-6 Nights
59 listings
3.7% of total
7-29 Nights
7 listings
0.4% of total
30+ Nights
50 listings
3.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.5%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (3.1%) suggest a stable extended-stay market
- High market flexibility with 92.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
3 listings
0.2% of total
Super Strict 60 Days
46 listings
3.5% of total
Flexible
451 listings
34.7% of total
Moderate
365 listings
28.1% of total
Firm
240 listings
18.4% of total
Strict
196 listings
15.1% of total
Key Insights
- Flexible is the preferred policy at 34.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.8% of the market
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 108 days
- Shortest booking windows are in Dec, Nov, Feb, averaging 32 days
- Spring shows the longest average booking window at 82 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 82 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Le Mans
Below is the distribution of amenities across listings in Le Mans:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (5.2%) and United States (2.2%)
- French is the top language at 49.6%, followed by English (35%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.2%
Recommendations
- Target marketing campaigns for Paris and Le Mans markets
- Develop localized content for United Kingdom and United States
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Le Mans. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Millançay | 12 | $3,769 | $505.81 | 37% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Villiers-sur-Loir | 10 | $3,579 | $246.30 | 42% |
| Coteaux-sur-Loire | 21 | $3,525 | $381.94 | 41% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
| Mesnils-sur-Iton | 23 | $3,444 | $311.38 | 40% |
| Arnouville-lès-Mantes | 13 | $3,225 | $311.91 | 40% |
| Tourouvre au Perche | 28 | $3,072 | $235.65 | 44% |
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