Airbnb Market Analytics, Statistics and Data in La Roche-sur-Yon, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Roche-sur-Yon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Roche-sur-Yon:
How much do Airbnb hosts make on average per month in La Roche-sur-Yon?
The short-term rental market in La Roche-sur-Yon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $963 per month
- Strong performing properties (top 25%) make $1,486 or more
- Best-in-class properties (top 10%) achieve $2,145+ monthly
- Entry-level properties (bottom 25%) typically earn around $490
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Roche-sur-Yon
The market in La Roche-sur-Yon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Roche-sur-Yon
Daily rates in La Roche-sur-Yon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $58 per night
- Strong performing properties (top 25%) secure $82 or more
- Best-in-class properties (top 10%) pull in $123+ per night
- Entry-level properties (bottom 25%) earn around $42
Daily Rate Variations by Month
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Seasonality patterns in La Roche-sur-Yon
Peak Season (August, June, May)
- Revenue peaks at $1490.14 per month
- Occupancy rates reach 62.37%
- Daily rates average $74.77
Shoulder Season
- Revenue averages $1122.65 per month
- Occupancy maintains 48.41%
- Daily rates hold at $71.03
Low Season (February, December, January)
- Revenue drops to $737.25 per month
- Occupancy decreases to 35.87%
- Daily rates adjust to $68.91
Is it still profitable to do Airbnb in La Roche-sur-Yon in 2025?
Yes! La Roche-sur-Yon demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and monthly revenue averaging $1123 and With 287 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Roche-sur-Yon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre Ville | The city center of La Roche-sur-Yon, offering easy access to shops, cafes, and cultural attractions. Ideal for tourists wanting to experience the local lifestyle and amenities. | Place Napoléon, Les Halles, La Roche-sur-Yon Museum, Parc des Rochettes, Teatro La Roche |
| Parc des Expositions | Home to various events and exhibitions throughout the year. Attracts business travelers and visitors attending fairs, making it a sought-after location for Airbnb. | Parc des Expositions, Exposition Center, Nearby restaurants and cafes |
| La Roche sur Yon Sud | A family-friendly area with parks and close proximity to schools and leisure facilities. Perfect for families visiting or relocating, as well as short-term family stays. | Parc de la Roche, Shopping centers, Family-friendly restaurants |
| Les Sables-d'Olonne | A popular coastal destination within easy reach of La Roche-sur-Yon, known for its beautiful beaches. Attracts beach lovers and those looking for a seaside holiday experience. | Plage des Sables-d'Olonne, Harbor, La Chaume district, Aquarium, Market |
| La Mothe-Achard | A peaceful suburb that offers a rural feel while still being close to La Roche-sur-Yon, this area is appealing for those seeking a quieter stay with easy access to urban amenities. | Natural parks, Local markets, Rural trails |
| Les Jardins de l'Atlantique | Newly developed area featuring modern housing and amenities, popular with young professionals and families looking for contemporary urban living. | Shopping areas, Parks, Community events |
| La Roche-sur-Yon Ouest | Known for its local charm and traditional French village atmosphere, this area draws visitors looking for authentic experiences and local cuisine. | Local cafes, Traditional markets, Cultural spots |
| Château de la Roche-sur-Yon | Historic site that attracts tourists interested in heritage and culture. Offers unique accommodation opportunities for those wanting to stay in a historical setting. | Château itself, Gardens, Historical tours |
Do you need a license for Airbnb in La Roche-sur-Yon?
We recommend checking directly with La Roche-sur-Yon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in La Roche-sur-Yon
Warm house - Close to the sea-Puy du Fou
Entire Place • 4 bedrooms
Welcome
Entire Place • 3 bedrooms
Quiet farm
Private Room • 5 bedrooms
Love Room "EL TIGRE" Luxeuse, SPA
Entire Place • 1 bedroom
Contemporary house - Swimming
Entire Place • 3 bedrooms
Cheerful family home
Entire Place • 4 bedrooms
Top Performing Professional Hosts in La Roche-sur-Yon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| La Belle Conciergerie | 6 | $83,756 | 159 | 4.63/5.0 |
| Isabelle | 6 | $65,934 | 242 | 4.80/5.0 |
| Benoit | 4 | $64,813 | 162 | 4.92/5.0 |
| Daniel | 6 | $58,018 | 525 | 4.85/5.0 |
| Bastien | 4 | $50,122 | 266 | 4.90/5.0 |
| Audrey Limousin | 5 | $49,231 | 61 | 4.69/5.0 |
| Loic | 4 | $46,471 | 76 | 4.83/5.0 |
| Julien | 2 | $46,284 | 41 | 4.92/5.0 |
| Melody | 1 | $45,385 | 21 | 4.90/5.0 |
| Kévin | 1 | $42,636 | 11 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Roche-sur-Yon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77%), with apartment & condo and house properties comprising 92.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (7.2% combined)
Room Capacity Distribution
Analysis of 287 properties in La Roche-sur-Yon shows that 1 bedroom properties are most prevalent, making up 44.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.8% of all listings.
Key Insights
- Most common: 1 bedroom (44.9%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 56.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 287 properties in La Roche-sur-Yon reveals that 2 guests properties dominate the market, representing 34.8% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 56.1% of the market.
Key Insights
- Most common capacity: 2 guests (34.8% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 56.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 287 properties in La Roche-sur-Yon, the most common availability pattern is 271-366 days (34.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (34.8%)
- Most common booking duration: 91-180 days (30.3%)
- Properties with high availability (180+ days): 63.8%
- Properties with long-term bookings (180+ days): 37.3%
Minimum Stay Distributions
1 Night
90 listings
35% of total
2 Nights
87 listings
33.9% of total
3 Nights
39 listings
15.2% of total
4-6 Nights
19 listings
7.4% of total
7-29 Nights
7 listings
2.7% of total
30+ Nights
15 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.9%
- Mid-length stays (4-6 nights) represent 7.4% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 84.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
3 listings
1.2% of total
Non-refundable
2 listings
0.8% of total
Flexible
90 listings
36.6% of total
Moderate
95 listings
38.6% of total
Firm
24 listings
9.8% of total
Strict
32 listings
13% of total
Key Insights
- Moderate is the preferred policy at 38.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 75.2% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 58 days
- Shortest booking windows are in Feb, Dec, Oct, averaging 35 days
- Spring shows the longest average booking window at 52 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Oct when lead times are shortest
Popular Airbnb Amenities in La Roche-sur-Yon
Below is the distribution of amenities across listings in La Roche-sur-Yon:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.4% of total guests, indicating a dominant local market share.
- Primary international markets: Spain (1.1%) and Belgium (0.7%)
- French is the top language at 54.8%, followed by English (30.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.3%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for Spain and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Roche-sur-Yon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Abzac | 12 | $2,513 | $356.14 | 33% |
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