Airbnb Market Analytics, Statistics and Data in La Bernerie-en-Retz, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Bernerie-en-Retz? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Bernerie-en-Retz:
How much do Airbnb hosts make on average per month in La Bernerie-en-Retz?
The short-term rental market in La Bernerie-en-Retz shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,209 per month
- Strong performing properties (top 25%) make $2,197 or more
- Best-in-class properties (top 10%) achieve $3,738+ monthly
- Entry-level properties (bottom 25%) typically earn around $684
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Bernerie-en-Retz
The market in La Bernerie-en-Retz shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Bernerie-en-Retz
Daily rates in La Bernerie-en-Retz vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $113 per night
- Strong performing properties (top 25%) secure $177 or more
- Best-in-class properties (top 10%) pull in $249+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in La Bernerie-en-Retz
Peak Season (August, July, June)
- Revenue peaks at $3230.76 per month
- Occupancy rates reach 69.17%
- Daily rates average $155.25
Shoulder Season
- Revenue averages $1784.63 per month
- Occupancy maintains 36.93%
- Daily rates hold at $141.41
Low Season (January, November, February)
- Revenue drops to $1054.50 per month
- Occupancy decreases to 21.42%
- Daily rates adjust to $126.37
Is it still profitable to do Airbnb in La Bernerie-en-Retz in 2025?
Yes! La Bernerie-en-Retz demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $1785 and The market's 155 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Bernerie-en-Retz
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Grande Plage | Popular beach area known for its golden sands and family-friendly atmosphere. Ideal for tourists looking for sun, surf, and relaxation. | La Grande Plage, Beachfront Promenade, Local Seafood Restaurants, Water Sports Activities, Playgrounds |
| Centre-Ville | The historic center of La Bernerie-en-Retz, featuring charming streets and local shops. Great for visitors interested in culture and dining. | Church of Saint-Nicolas, Local Markets, Cafés and Bistros, Historical Lighthouses, Artisan Shops |
| Port de La Bernerie | A scenic harbor area perfect for sailing and maritime activities. Attracts visitors who enjoy nautical experiences and fresh seafood. | Fishing Harbor, Boat Rentals, Waterfront Restaurants, Sailing Tours, Daily Fish Auctions |
| Dunes de La Bernerie | Natural sand dunes offering beautiful coastal landscapes and hiking paths. Perfect for nature lovers and outdoor enthusiasts. | Walking Trails, Bird Watching, Coastal Ecosystems, Picnic Areas, Stunning Views |
| Plage de la Laiterie | A quieter beach perfect for families and those looking for a peaceful getaway. Offers a more relaxed atmosphere away from the crowds. | Quiet Beach Area, Shallow Waters for Kids, Natural Surroundings, Beach Volleyball Courts, Picnic Spots |
| Les Roseaux | A residential area close to the beach, attractive to families and long-term renters. Offers a local vibe and easy access to amenities. | Local Parks, Playgrounds, Community Events, Nearby Shops, Access to Beaches |
| Promenade de la Plage | Scenic promenade ideal for leisurely strolls and cycling. Offers beautiful views of the coastline and nearby attractions. | Coastal Pathways, Scenic Views, Cycle Routes, Beach Access Points, Cafés Along the Way |
| Rochelles | A picturesque area with a blend of coastal scenery and local culture. Favored by those looking for a relaxing ambiance and beautiful landscapes. | Beachfront Trails, Local Nature Tours, Cultural Events, Fishing Areas, Artistic Studios |
Do you need a license for Airbnb in La Bernerie-en-Retz?
Yes, La Bernerie-en-Retz requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in La Bernerie-en-Retz
Large villa 200m from the sea
Entire Place • 6 bedrooms
Sea view villa, beach 100m away, La Bernerie En Retz
Entire Place • 6 bedrooms
5 bedroom architect's house - beach and village
Entire Place • 5 bedrooms
Villa 18 pers. with jacuzzis close to the sea
Entire Place • 8 bedrooms
Beautiful house with garden near beach and shops
Entire Place • 3 bedrooms
Beach on foot, comfort, close to Pornic
Entire Place • 2 bedrooms
Top Performing Professional Hosts in La Bernerie-en-Retz
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sophie | 1 | $90,085 | 13 | 4.92/5.0 |
| Martin | 2 | $81,769 | 26 | 4.79/5.0 |
| Soizic | 14 | $77,271 | 143 | 4.36/5.0 |
| Sophie | 1 | $76,847 | 12 | 4.92/5.0 |
| L'Équipe Hoomy Conciergerie | 5 | $76,827 | 10 | 1.78/5.0 |
| Judith | 3 | $75,290 | 44 | 4.34/5.0 |
| Florence Marie Marguerite | 4 | $62,410 | 19 | 3.44/5.0 |
| Elisabeth | 4 | $53,394 | 62 | 4.89/5.0 |
| Laeti | 1 | $49,760 | 11 | 4.55/5.0 |
| Natty | 1 | $45,678 | 75 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Bernerie-en-Retz
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.4%), with house and apartment & condo properties comprising 95.4% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.5% combined)
Room Capacity Distribution
Analysis of 155 properties in La Bernerie-en-Retz shows that 2 bedrooms properties are most prevalent, making up 38.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.5% of all listings.
Key Insights
- Most common: 2 bedrooms (38.7%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 64.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 155 properties in La Bernerie-en-Retz reveals that 4 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 51.6% of the market.
Key Insights
- Most common capacity: 4 guests (29.7% of market)
- Least common capacity: 7 guests (3.2% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 51.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 155 properties in La Bernerie-en-Retz, the most common availability pattern is 271-366 days (56.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.4% of properties).
Key Insights
- Most common availability window: 271-366 days (56.1%)
- Most common booking duration: 31-90 days (39.4%)
- Properties with high availability (180+ days): 87.7%
- Properties with long-term bookings (180+ days): 14.8%
Minimum Stay Distributions
1 Night
10 listings
7.4% of total
2 Nights
49 listings
36.3% of total
3 Nights
18 listings
13.3% of total
4-6 Nights
21 listings
15.6% of total
7-29 Nights
20 listings
14.8% of total
30+ Nights
17 listings
12.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.7%
- Mid-length stays (4-6 nights) represent 15.6% of listings
- Monthly+ stays (12.6%) suggest a stable extended-stay market
- High market flexibility with 57.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.6% of total
Flexible
24 listings
18.6% of total
Moderate
41 listings
31.8% of total
Firm
30 listings
23.3% of total
Strict
32 listings
24.8% of total
Key Insights
- Moderate is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (50.4%) and strict (48.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 92 days
- Shortest booking windows are in Jan, Dec, Feb, averaging 45 days
- Summer shows the longest average booking window at 89 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 89 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in La Bernerie-en-Retz
Below is the distribution of amenities across listings in La Bernerie-en-Retz:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.8% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (3.1%) and United Kingdom (1.5%)
- French is the top language at 48%, followed by English (33.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Nantes and Paris markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Bernerie-en-Retz. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Le Parc | 12 | $2,383 | $175.33 | 39% |
| Croix-Chapeau | 15 | $2,338 | $248.36 | 40% |
| Île-de-Bréhat | 45 | $2,276 | $222.79 | 45% |
| Ombrée d'Anjou | 20 | $2,206 | $217.35 | 35% |
| La Couarde-sur-Mer | 228 | $2,194 | $258.80 | 40% |
| Laillé | 12 | $2,143 | $117.91 | 36% |
| Île-aux-Moines | 96 | $2,110 | $239.82 | 41% |
| Dragey-Ronthon | 34 | $2,063 | $147.99 | 41% |
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