Airbnb Market Analytics, Statistics and Data in La Baule-Escoublac, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Baule-Escoublac? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Baule-Escoublac:
How much do Airbnb hosts make on average per month in La Baule-Escoublac?
The short-term rental market in La Baule-Escoublac shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,202 per month
- Strong performing properties (top 25%) make $2,214 or more
- Best-in-class properties (top 10%) achieve $3,828+ monthly
- Entry-level properties (bottom 25%) typically earn around $610
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Baule-Escoublac
The market in La Baule-Escoublac shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Baule-Escoublac
Daily rates in La Baule-Escoublac vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $118 per night
- Strong performing properties (top 25%) secure $189 or more
- Best-in-class properties (top 10%) pull in $287+ per night
- Entry-level properties (bottom 25%) earn around $84
Daily Rate Variations by Month
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Seasonality patterns in La Baule-Escoublac
Peak Season (August, July, May)
- Revenue peaks at $3573.17 per month
- Occupancy rates reach 68.48%
- Daily rates average $173.64
Shoulder Season
- Revenue averages $1770.00 per month
- Occupancy maintains 33.88%
- Daily rates hold at $155.84
Low Season (December, February, January)
- Revenue drops to $982.45 per month
- Occupancy decreases to 21.30%
- Daily rates adjust to $142.27
Is it still profitable to do Airbnb in La Baule-Escoublac in 2025?
Yes! La Baule-Escoublac demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $1770 and As a mature market with 1297 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Baule-Escoublac
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Baule Beach | Famous for its beautiful sandy beaches and vibrant promenade, La Baule Beach is a top destination for tourists seeking relaxation and seaside activities. | La Baule Beach, Coquine Beach, Thalasso De La Baule, La Baule Casino, La Baule Events Hall |
| Escoublac | A charming area with a more local feel, Escoublac offers proximity to the beach and a quieter environment, appealing to families and longer stays. | Escoublac Church, Parc des Dryades, Plage de La Baule, Local markets, Riding stables |
| The Côte Sauvage | Known for its stunning natural landscapes and wild beaches, this area attracts nature lovers and those looking for outdoor activities. | Côte Sauvage Beach, Brière Regional Natural Park, Hiking trails, Surfing spots, Photography opportunities |
| Pointe de La Baule | A notable point with breathtaking views and a tranquil atmosphere, ideal for those wanting to enjoy peace while being close to the beach. | Pointe de La Baule, Ocean views, Walking paths, Fishing areas, Picnic spots |
| La Chapelle-des-Marais | A quaint village atmosphere that attracts visitors looking for an authentic experience while being a short drive from the coast. | Local bistros, Countryside walking trails, Cultural events, Proximity to Brière Nature Park |
| Le Pouliguen | A nearby coastal town known for its picturesque harbor and vibrant nightlife, popular among those looking for an active environment. | Le Pouliguen Harbor, Beachfront restaurants, Water sports activities, Nightlife and bars, Scenic walks |
| Guérande | Famous for its medieval town and salt marshes, Guérande is a historical destination that draws visitors interested in culture and history. | Guérande Medieval City, Salt marshes, Historical tours, Local artisan shops, Culinary experiences |
| Batz-sur-Mer | A beautiful island known for its stunning landscapes and natural parks, ideal for tourists seeking adventure and nature exploration. | Batz-sur-Mer Beaches, Wild Nature Reserve, Cycling routes, Botanical garden, Seaside walking trails |
Do you need a license for Airbnb in La Baule-Escoublac?
Yes, La Baule-Escoublac requires a license for operating an Airbnb. Current market data shows 77% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in La Baule-Escoublac
House, 200 m2,16 beds,10 min walk to the sea
Entire Place • 6 bedrooms
Villa Mary-Alex La Baule
Entire Place • 4 bedrooms
Family house just steps from the beach
Entire Place • 6 bedrooms
Vacation home
Entire Place • 5 bedrooms
Luxury T3 APP | Facing the sea
Entire Place • 2 bedrooms
Lovely family home close to the beach
Entire Place • 5 bedrooms
Top Performing Professional Hosts in La Baule-Escoublac
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fanny Et Amandine | 147 | $1,161,949 | 969 | 2.72/5.0 |
| Les Concierges | 31 | $943,950 | 365 | 4.18/5.0 |
| L'Équipe Hoomy Conciergerie | 57 | $890,668 | 649 | 3.00/5.0 |
| Sarah Les Petites Clefs Bauloi | 11 | $369,113 | 346 | 4.43/5.0 |
| Cécilia | 10 | $234,887 | 198 | 3.83/5.0 |
| La Conciergerie D’Amélie | 9 | $165,928 | 403 | 4.88/5.0 |
| Gladys Audrey | 4 | $139,906 | 135 | 4.83/5.0 |
| Société | 1 | $129,312 | 17 | 4.94/5.0 |
| 63061638 | 7 | $107,405 | 103 | 2.79/5.0 |
| Alice Pauline Et Vanessa | 18 | $104,834 | 61 | 1.48/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Baule-Escoublac
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.1%), with apartment & condo and house properties comprising 97.2% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (2.8% combined)
Room Capacity Distribution
Analysis of 1,297 properties in La Baule-Escoublac shows that 1 bedroom properties are most prevalent, making up 36.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.4% of all listings.
Key Insights
- Most common: 1 bedroom (36.2%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 64.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,297 properties in La Baule-Escoublac reveals that 4 guests properties dominate the market, representing 40.2% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 57.4% of the market.
Key Insights
- Most common capacity: 4 guests (40.2% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 57.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,297 properties in La Baule-Escoublac, the most common availability pattern is 271-366 days (61.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.6% of properties).
Key Insights
- Most common availability window: 271-366 days (61.6%)
- Most common booking duration: 31-90 days (38.6%)
- Properties with high availability (180+ days): 88.7%
- Properties with long-term bookings (180+ days): 12.0%
Minimum Stay Distributions
1 Night
94 listings
8% of total
2 Nights
347 listings
29.5% of total
3 Nights
282 listings
23.9% of total
4-6 Nights
201 listings
17.1% of total
7-29 Nights
153 listings
13% of total
30+ Nights
101 listings
8.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 37.5%
- Mid-length stays (4-6 nights) represent 17.1% of listings
- Monthly+ stays (8.6%) suggest a stable extended-stay market
- High market flexibility with 61.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
39 listings
3.6% of total
Flexible
148 listings
13.6% of total
Moderate
254 listings
23.3% of total
Firm
243 listings
22.3% of total
Strict
404 listings
37.1% of total
Key Insights
- Strict is the preferred policy at 37.1% of listings
- The market shows a balanced distribution between guest-friendly (36.9%) and strict (59.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 84 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 37 days
- Summer shows the longest average booking window at 84 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in La Baule-Escoublac
Below is the distribution of amenities across listings in La Baule-Escoublac:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.4%) and Germany (1.1%)
- French is the top language at 50.3%, followed by English (34.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.4%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Baule-Escoublac. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Le Parc | 12 | $2,383 | $175.33 | 39% |
| Croix-Chapeau | 15 | $2,338 | $248.36 | 40% |
| Île-de-Bréhat | 45 | $2,276 | $222.79 | 45% |
| Ombrée d'Anjou | 20 | $2,206 | $217.35 | 35% |
| La Couarde-sur-Mer | 228 | $2,194 | $258.80 | 40% |
| Laillé | 12 | $2,143 | $117.91 | 36% |
| Île-aux-Moines | 96 | $2,110 | $239.82 | 41% |
| Dragey-Ronthon | 34 | $2,063 | $147.99 | 41% |
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