Villefranche-de-Lauragais Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Villefranche-de-Lauragais in 2025? Explore comprehensive Airbnb analytics for Villefranche-de-Lauragais, Occitania, France to uncover income potential. This 2025 STR market report for Villefranche-de-Lauragais, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Villefranche-de-Lauragais, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villefranche-de-Lauragais Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villefranche-de-Lauragais Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villefranche-de-Lauragais (2025)
Understanding the monthly revenue variations for Airbnb listings in Villefranche-de-Lauragais is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villefranche-de-Lauragais is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villefranche-de-Lauragais across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,165+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,416 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $985 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $606, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villefranche-de-Lauragais
Villefranche-de-Lauragais Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villefranche-de-Lauragais STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villefranche-de-Lauragais:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villefranche-de-Lauragais
Average Daily Rate (ADR) Airbnb Trends in Villefranche-de-Lauragais (2025)
Effective short term rental pricing strategy in Villefranche-de-Lauragais involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villefranche-de-Lauragais typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Villefranche-de-Lauragais
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Airbnb Seasonality Analysis & Trends in Villefranche-de-Lauragais (2025)
Peak Season (August, September, March)
- Revenue averages $1,710 per month
- Occupancy rates average 58.6%
- Daily rates average $104
Shoulder Season
- Revenue averages $1,051 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $108
Low Season (January, February, November)
- Revenue drops to average $740 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $104
Seasonality Insights for Villefranche-de-Lauragais
- The Airbnb seasonality in Villefranche-de-Lauragais shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villefranche-de-Lauragais's highest earning potential, with monthly revenues capable of climbing to $2,221, occupancy reaching a high of 65.4%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $579, occupancy could drop to 28.7%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villefranche-de-Lauragais.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villefranche-de-Lauragais seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villefranche-de-Lauragais (2025)
Exploring the top neighborhoods for short-term rentals in Villefranche-de-Lauragais? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre historique de Villefranche | Charming historic center with medieval architecture, cobbled streets, and vibrant local markets. Attractive to tourists who appreciate history and culture. | Église Saint-Michel, Place de la République, Medieval Castle, Local Markets, Nearby Canal du Midi |
| Lac de la Thésauque | Beautiful lake area ideal for outdoor activities and relaxation. Popular for families and nature lovers looking for scenic views and recreational activities. | Lac de la Thésauque, Picnic Areas, Walking Trails, Water Activities, Fishing Spots |
| Les Jardins de Villefranche | Residential neighborhood with spacious parks and gardens, appealing for families and those looking for a quiet stay near nature at a short distance from town. | Parc du Château, Botanical Gardens, Walking and Cycling Paths, Playgrounds, Family-Friendly Facilities |
| Coteaux de Villefranche | Scenic hillside area with stunning views of the surrounding countryside, attracting visitors looking for tranquility and picturesque landscapes. | Hiking Trails, Vineyards, Scenic Lookouts, Local Wine Tastings, Rural Charm |
| Marqueille | Suburban area close to Villefranche offering additional amenities and a relaxed atmosphere. Good for longer stays and family vacations. | Local Shops, Restaurants, Community Parks, Public Transport Access, Family-Friendly Services |
| Canal du Midi | Proximity to the famous Canal du Midi, a UNESCO World Heritage site, known for its beautiful waterways and cycling paths. Great for active travelers. | Canal Walks, Cycling Routes, Scenic Boating, Agricultural Tours, Photoshoot Spots |
| Villefranche’s Markets | The weekly markets in Villefranche attract not only locals but also tourists looking for authentic French food and culture, making it vibrant and lively. | Local Food Stalls, Craft Vendors, Cultural Events, Street Performers, Culinary Delights |
| Gimont | Nearby town with historical significance and slow-paced life, perfect for those wanting to escape the hustle and bustle while still being close to Villefranche. | Historic Sites, Peaceful Atmosphere, Local Wineries, Artisans, Village Walks |
Understanding Airbnb License Requirements & STR Laws in Villefranche-de-Lauragais (2025)
While Villefranche-de-Lauragais, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villefranche-de-Lauragais to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Villefranche-de-Lauragais (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villefranche-de-Lauragaisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lauragaise Elegance * Wifi * Netflix * Terrace
Entire Place • 1 bedroom
Pleasant villa with swimming pool in quiet area
Entire Place • 4 bedrooms
Comfortable house with a workspace for remote work
Entire Place • 3 bedrooms
The little Lauragais house
Entire Place • 1 bedroom
Studio - center of Villefranche-de-Lauragais
Entire Place • 1 bedroom
House 2 bedrooms 3 beds 4 berths and exterior
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villefranche-de-Lauragais (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villefranche-de-Lauragais based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 1 | $25,714 | 43 | 4.91/5.0 |
| Sara | 1 | $18,442 | 15 | 4.87/5.0 |
| Dimitri | 1 | $14,938 | 9 | 4.89/5.0 |
| Mathieu | 1 | $13,076 | 134 | 4.63/5.0 |
| Vincent | 1 | $12,363 | 17 | 4.94/5.0 |
| Maxence - TORECO.Fr | 2 | $12,001 | 24 | 4.70/5.0 |
| Aure | 1 | $11,791 | 57 | 4.89/5.0 |
| Michel | 1 | $11,405 | 33 | 4.94/5.0 |
| Anne-Sophie | 1 | $10,446 | 27 | 5.00/5.0 |
| Isabelle | 1 | $10,241 | 18 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villefranche-de-Lauragais.
Dive Deeper: Advanced Villefranche-de-Lauragais STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villefranche-de-Lauragais. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVillefranche-de-Lauragais Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villefranche-de-Lauragais
- The Villefranche-de-Lauragais Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villefranche-de-Lauragais, House properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 52.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 9.6%) offer potential for unique stay experiences.
Villefranche-de-Lauragais Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villefranche-de-Lauragais
- The dominant room capacity in Villefranche-de-Lauragais is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 71.4% of the active Airbnb listings in Villefranche-de-Lauragais, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villefranche-de-Lauragais.
Villefranche-de-Lauragais Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villefranche-de-Lauragais
- The most common guest capacity trend in Villefranche-de-Lauragais vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Villefranche-de-Lauragais STR market, accounting for 47.6% of listings.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villefranche-de-Lauragais.
- On average, properties in Villefranche-de-Lauragais are equipped to host 3.9 guests.
Villefranche-de-Lauragais Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villefranche-de-Lauragais
- The most common availability pattern in Villefranche-de-Lauragais falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Villefranche-de-Lauragais (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villefranche-de-Lauragais Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
50% of total
2 Nights
2 listings
10% of total
4-6 Nights
2 listings
10% of total
7-29 Nights
3 listings
15% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Villefranche-de-Lauragais is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15%) caters to monthly stays (30+ nights) in Villefranche-de-Lauragais, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Villefranche-de-Lauragais hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villefranche-de-Lauragais.
Villefranche-de-Lauragais Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
57.1% of total
Moderate
6 listings
28.6% of total
Firm
1 listings
4.8% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Villefranche-de-Lauragais
- The prevailing Airbnb cancellation policy trend in Villefranche-de-Lauragais is Flexible, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Villefranche-de-Lauragais may expect booking flexibility.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in Villefranche-de-Lauragais.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Villefranche-de-Lauragais.
Villefranche-de-Lauragais STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villefranche-de-Lauragais
- The overall average booking lead time for vacation rentals in Villefranche-de-Lauragais is 39 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Villefranche-de-Lauragais.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Villefranche-de-Lauragais averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villefranche-de-Lauragais (2025)
Amenity Prevalence
Amenity Insights for Villefranche-de-Lauragais
- Essential amenities in Villefranche-de-Lauragais that guests expect include: TV, Free parking on premises, Wifi, Kitchen, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Smoke alarm, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villefranche-de-Lauragais: TV, Free parking on premises, Wifi, Kitchen, Hot water, Heating.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Kitchen, Hot water, Heating.
- Consider adding popular differentiators like Hangers or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villefranche-de-Lauragais to stay competitive.
Villefranche-de-Lauragais Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villefranche-de-Lauragais
- The typical guest profile for Airbnb in Villefranche-de-Lauragais consists of primarily domestic travelers (81%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.9% of guests.
- Key international markets include France (80.9%) and United Kingdom (2.8%).
- Top languages spoken are French (50%) followed by English (30.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villefranche-de-Lauragais Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $5,396 | $506.60 | 40% |
| Amer | 11 | $5,217 | $472.34 | 38% |
| la Baronia de Rialb | 15 | $4,408 | $424.96 | 44% |
| Porqueres | 14 | $3,965 | $474.66 | 31% |
| Vilanant | 12 | $3,678 | $379.08 | 31% |
| Bàscara | 14 | $3,353 | $505.76 | 34% |
| Vilademuls | 20 | $3,305 | $353.80 | 37% |
| Sant Ferriol | 18 | $3,165 | $301.99 | 44% |
| les Llosses | 10 | $2,852 | $381.83 | 27% |
| Lanta | 12 | $2,676 | $265.26 | 42% |