Vias Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Vias in 2025? Explore comprehensive Airbnb analytics for Vias, Occitania, France to uncover income potential. This 2025 STR market report for Vias, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 324 active listings.

Whether you're considering an Airbnb investment in Vias, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vias Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Vias Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$119
The average rental revenue earned for an occupied room per day in Vias.
Occupancy Rate(?)
40.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,016
Typical annual income for an Airbnb listing in Vias. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-19.8%
Significant decrease (-19.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Vias.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Vias.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
324
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Vias (2025)

Understanding the monthly revenue variations for Airbnb listings in Vias is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vias is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vias across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,542+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,626 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $979 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $494, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Vias

Vias Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Vias STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vias:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Vias

Average Daily Rate (ADR) Airbnb Trends in Vias (2025)

Effective short term rental pricing strategy in Vias involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vias typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $200+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
  • Typical properties (Median) charge around $97 per night.
  • Entry-level properties (Bottom 25%) earn around $74 per night.

Average Daily Rate (ADR) Trend by Month in Vias

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Airbnb Seasonality Analysis & Trends in Vias (2025)

Peak Season (August, July, September)
  • Revenue averages $2,160 per month
  • Occupancy rates average 54.0%
  • Daily rates average $127
Shoulder Season
  • Revenue averages $1,055 per month
  • Occupancy maintains around 31.8%
  • Daily rates hold near $125
Low Season (January, February, December)
  • Revenue drops to average $799 per month
  • Occupancy decreases to average 24.4%
  • Daily rates adjust to average $125

Seasonality Insights for Vias

  • The Airbnb seasonality in Vias shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Vias's highest earning potential, with monthly revenues capable of climbing to $2,950, occupancy reaching a high of 67.8%, and ADRs peaking at $137.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $607, occupancy could drop to 18.8%, and ADRs may adjust down to $114.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vias.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Vias seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Vias (2025)

Exploring the top neighborhoods for short-term rentals in Vias? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Vias Plage
Vias Plage is a vibrant coastal area popular during the summer months, known for its sandy beaches and water sports activities. It's a great location for families and beach lovers looking for a holiday retreat.
Vias Plage Beach, Lake of the Occitanie, Aquatic Park, Bicycle paths along the coast, Local cafes and restaurants
Vias Village
The charming village of Vias offers an authentic French experience with picturesque streets and local markets. It's ideal for visitors seeking a quieter, more cultural atmosphere away from the busy beaches.
Église Saint-Jean-Baptiste, Vias Market, Café de la Plage, Historical Sites, Local vineyards
Portiragnes-Plage
Located just south of Vias, Portiragnes-Plage is known for its beautiful, family-friendly beaches and relaxed atmosphere, making it ideal for holidaymakers looking for tranquility.
Portiragnes Beach, Nature Reserve, Water sports, Cycling routes, Restaurants and bars
Agde
Agde is a historic town with rich cultural heritage and beautiful architecture. It attracts tourists who enjoy visiting historical sites and exploring the surrounding areas.
Agde Cathedral, Fort de Brescou, Cap d'Agde, Museums, Local festivals
Cap d'Agde
A lively resort area with a variety of entertainment options, beaches, and nightlife, Cap d'Agde is popular among younger crowds and those seeking fun and excitement during their stay.
Nudist Beach, Aqualand, Marina, Nightclubs, Restaurants along the coast
Serignan Plage
Known for its stunning beaches and calm atmosphere, Serignan Plage is perfect for families and those looking for relaxation, as well as vibrant beach activities.
Serignan Beach, Cycle paths, Cultural festivals, Local seafood restaurants, Nature walks
Béziers
A historical city with a rich past, Béziers offers a blend of culture and relaxation, attracting tourists interested in history, wine, and French cuisine.
Saint-Nazaire Cathedral, Les Allées Paul Riquet, Féria de Béziers, Local vineyards, Canal du Midi
Sète
A picturesque coastal town known for its canals, seafood, and vibrant arts scene. Visitors often rave about its authenticity and gastronomic delights, making it a great investment opportunity.
Mont Saint Clair, Théâtre de la Mer, Sète Canal, Fishermen's Market, Cultural events and festivals

Understanding Airbnb License Requirements & STR Laws in Vias (2025)

While Vias, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vias to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Vias (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Viasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Yucca, charming house on the beach

Villa Yucca, charming house on the beach

Entire Place • 2 bedrooms

$106,224
Revenue
48.3%
Occupancy
$485.55
Daily Rate
Family home with pool, 10 min from the beaches.

Family home with pool, 10 min from the beaches.

Entire Place • 5 bedrooms

$55,490
Revenue
32.7%
Occupancy
$464.90
Daily Rate
holiday villa

holiday villa

Entire Place • 1 bedroom

$43,192
Revenue
33.8%
Occupancy
$380.68
Daily Rate
200m² air-conditioned loft style house

200m² air-conditioned loft style house

Entire Place • 5 bedrooms

$34,292
Revenue
71.2%
Occupancy
$263.81
Daily Rate
House 8 Pers direct beach access

House 8 Pers direct beach access

Entire Place • 3 bedrooms

$32,501
Revenue
55.8%
Occupancy
$165.98
Daily Rate
South of France holiday home

South of France holiday home

Entire Place • 5 bedrooms

$29,054
Revenue
40.6%
Occupancy
$228.91
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Vias (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Vias based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Eva19$230,2231754.88/5.0
Alicia28$202,0531924.86/5.0
Annick13$175,2343874.81/5.0
Laurent1$106,224994.87/5.0
Avl Immobilier21$78,715454.66/5.0
Dominique1$55,490404.73/5.0
Host #4973494161$43,1921N/A/5.0
Julie Soler3$37,769814.79/5.0
Celine1$34,292105.00/5.0
Elodie Bruno1$32,50175.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vias.

Dive Deeper: Advanced Vias STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vias. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Vias Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Vias

  • The Vias Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 324 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Vias, House properties are the most common (60.2%), reflecting the local real estate landscape.
  • Houses represent a significant 60.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays (combined 1.8%) offer potential for unique stay experiences.

Vias Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Vias

  • The dominant room capacity in Vias is 3 bedrooms listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 76.8% of the active Airbnb listings in Vias, indicating a high concentration in these sizes.
  • A significant 47.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vias.

Vias Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Vias

  • The most common guest capacity trend in Vias vacation rentals is listings accommodating 6 guests (35.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Vias STR market, accounting for 61.4% of listings.
  • 63.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vias.
  • On average, properties in Vias are equipped to host 5.7 guests.

Vias Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Vias

  • The most common availability pattern in Vias falls within the 271-366 days range, representing 72.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Vias (46%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Vias Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.3%)

1 Night

35 listings

11.3% of total

2 Nights (23.2%)

2 Nights

72 listings

23.2% of total

3 Nights (14.8%)

3 Nights

46 listings

14.8% of total

4-6 Nights (11.3%)

4-6 Nights

35 listings

11.3% of total

7-29 Nights (17.1%)

7-29 Nights

53 listings

17.1% of total

30+ Nights (22.3%)

30+ Nights

69 listings

22.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Vias is 2 Nights, adopted by 23.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (22.3%) caters to monthly stays (30+ nights) in Vias, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 23.2% of Vias hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 22.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vias.

Vias Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

0.4% of total

Super Strict 30 Days

1 listings

0.4% of total

Flexible (21.7%)

Flexible

52 listings

21.7% of total

Moderate (13.8%)

Moderate

33 listings

13.8% of total

Firm (29.6%)

Firm

71 listings

29.6% of total

Strict (34.2%)

Strict

82 listings

34.2% of total

Cancellation Policy Insights for Vias

  • The prevailing Airbnb cancellation policy trend in Vias is Strict, used by 34.2% of listings.
  • A majority (63.8%) of hosts in Vias utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 34.2% market standard in Vias.
  • With 34.2% using Strict terms, this is a viable option in Vias, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Vias.

Vias STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Vias

  • The overall average booking lead time for vacation rentals in Vias is 54 days.
  • Guests book furthest in advance for stays during March (average 84 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (66 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Vias.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Vias averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Vias (2025)

Amenity Prevalence

Amenity Insights for Vias

  • Essential amenities in Vias that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Free parking on premises, TV, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Vias: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Vias to stay competitive.

Vias Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Vias

  • The typical guest profile for Airbnb in Vias consists of primarily domestic travelers (83%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 82.6% of guests.
  • Key international markets include France (82.6%) and Switzerland (3.5%).
  • Top languages spoken are French (49.9%) followed by English (26.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Toulouse and Grenoble.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Vias Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Cornellà del Terri16$5,220$455.5041%
Amer12$4,529$433.3537%
Porqueres14$4,191$508.5533%
Villeneuvette13$4,099$342.1843%
Bàscara12$3,878$431.3936%
Divajeu19$3,644$392.0640%
Vilademuls21$3,264$380.9334%
Vilanant12$3,251$364.5732%
Rupià11$2,872$408.7341%
les Llosses10$2,810$375.7328%

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