Airbnb Market Analytics, Statistics and Data in Tarbes, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tarbes? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tarbes:
How much do Airbnb hosts make on average per month in Tarbes?
The short-term rental market in Tarbes shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $815 per month
- Strong performing properties (top 25%) make $1,404 or more
- Best-in-class properties (top 10%) achieve $2,018+ monthly
- Entry-level properties (bottom 25%) typically earn around $371
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tarbes
The market in Tarbes shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tarbes
Daily rates in Tarbes vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $54 per night
- Strong performing properties (top 25%) secure $72 or more
- Best-in-class properties (top 10%) pull in $101+ per night
- Entry-level properties (bottom 25%) earn around $40
Daily Rate Variations by Month
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Seasonality patterns in Tarbes
Peak Season (June, August, March)
- Revenue peaks at $1273.01 per month
- Occupancy rates reach 56.00%
- Daily rates average $65.96
Shoulder Season
- Revenue averages $997.47 per month
- Occupancy maintains 42.49%
- Daily rates hold at $62.77
Low Season (December, September, January)
- Revenue drops to $698.23 per month
- Occupancy decreases to 34.11%
- Daily rates adjust to $60.60
Is it still profitable to do Airbnb in Tarbes in 2025?
Yes! Tarbes demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and monthly revenue averaging $997 and With 307 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tarbes
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre-ville de Tarbes | The city center of Tarbes is bustling with shops, restaurants, and cultural venues. It's a convenient location for tourists wanting to enjoy the local culture and amenities. | Tarbes Cathedral, Musee Massey, Le Jardin de la Ville, Place de la Liberation, Café des Beaux-Arts |
| Place de Verdun | A central and lively square surrounded by cafes and shops, Place de Verdun is a great spot for tourists to enjoy local cuisine and people-watch. | Place de Verdun, local cafes, commercial shopping area, nightlife options |
| Lourdes | Just a short distance from Tarbes, Lourdes is a major pilgrimage site and attracts millions of visitors every year, making it ideal for Airbnb hosting. | Sanctuary of Our Lady of Lourdes, Château Fort de Lourdes, Basilica of St. Pius X, Lourdes Grotto |
| Tarbes Expo | This area hosts various expos and events, making it attractive for visitors attending trade fairs and exhibitions. | Tarbes Exhibition Center, conventions and expos |
| Jardin Massey | A beautiful park in Tarbes, ideal for families and those looking to relax in nature. Its serene environment is attractive to visitors. | Jardin Massey, Botanical Gardens, Picnic areas |
| Avenue de la Marne | A vibrant avenue lined with shops and restaurants, perfect for tourists wanting to explore local life and cuisine. | Local boutiques, Restaurants, Seaside experience |
| Hipster District | An up-and-coming neighborhood with quirky cafes, artisan shops, and a youthful vibe. Attracts a diverse crowd looking for unique experiences. | Artisan markets, Street art, Cafes and bars |
| Pyrénées National Park (nearby) | Proximity to the stunning natural landscapes of the Pyrenees attracts outdoor enthusiasts and nature lovers to the area's lodging options. | Hiking trails, Wildlife watching, Ski resorts, Natural parks |
Do you need a license for Airbnb in Tarbes?
We recommend checking directly with Tarbes's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (3% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tarbes
Townhouse 3* 6 bedrooms and 4 bathrooms
Entire Place • 6 bedrooms
In the city Renovated house 7 bedrooms 5 bathrooms
Entire Place • 7 bedrooms
Family T3 in the center of Tarbes
Entire Place • 2 bedrooms
La Pépite: spa and terrace (6 to 12 people)
Entire Place • 2 bedrooms
Chez Cyril -Spacious sleeps 6-8
Entire Place • 3 bedrooms
Chez Damien- 6 beds- Centre Ville
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Tarbes
Additional analytics on vacation rental, real estate, short term rental data in Tarbes
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.4%), with apartment & condo and house properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, others segments (4.6% combined)
Room Capacity Distribution
Analysis of 307 properties in Tarbes shows that 1 bedroom properties are most prevalent, making up 45.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.4% of all listings.
Key Insights
- Most common: 1 bedroom (45.9%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 69.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 307 properties in Tarbes reveals that 2 guests properties dominate the market, representing 32.6% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 60.9% of the market.
Key Insights
- Most common capacity: 2 guests (32.6% of market)
- Least common capacity: 7 guests (0.3% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 60.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 307 properties in Tarbes, the most common availability pattern is 271-366 days (47.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.3% of properties).
Key Insights
- Most common availability window: 271-366 days (47.2%)
- Most common booking duration: 91-180 days (28.3%)
- Properties with high availability (180+ days): 74.6%
- Properties with long-term bookings (180+ days): 25.7%
Minimum Stay Distributions
1 Night
100 listings
41.3% of total
2 Nights
95 listings
39.3% of total
3 Nights
20 listings
8.3% of total
4-6 Nights
19 listings
7.9% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
6 listings
2.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.6%
- Mid-length stays (4-6 nights) represent 7.9% of listings
- Monthly+ stays (2.5%) suggest a stable extended-stay market
- High market flexibility with 88.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.8% of total
Refundable
4 listings
1.7% of total
Flexible
111 listings
46.8% of total
Moderate
64 listings
27% of total
Firm
28 listings
11.8% of total
Strict
28 listings
11.8% of total
Key Insights
- Flexible is the preferred policy at 46.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.8% of the market
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jun, Feb, averaging 53 days
- Shortest booking windows are in Sep, Dec, Oct, averaging 27 days
- Summer shows the longest average booking window at 52 days, while Fall has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 52 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in Tarbes
Below is the distribution of amenities across listings in Tarbes:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.2% of total guests, indicating a dominant local market share.
- Primary international markets: Spain (5.6%) and United Kingdom (1.3%)
- French is the top language at 48%, followed by English (31.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%
Recommendations
- Target marketing campaigns for Toulouse and Paris markets
- Develop localized content for Spain and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tarbes. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| la Baronia de Rialb | 14 | $4,648 | $423.44 | 40% |
| Labastide-d'Anjou | 10 | $3,509 | $411.40 | 24% |
| Cénac | 16 | $3,169 | $266.32 | 51% |
| Astaffort | 11 | $3,108 | $297.00 | 33% |
| les Escaldes | 30 | $3,098 | $230.51 | 42% |
| Cérons | 11 | $2,990 | $201.27 | 40% |
| Beautiran | 10 | $2,920 | $220.18 | 36% |
| Flaujagues | 10 | $2,909 | $347.88 | 33% |
| Coll de Nargó | 15 | $2,893 | $306.46 | 36% |
| Saint-Laurent-des-Combes | 11 | $2,833 | $722.01 | 22% |
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