Airbnb Market Analytics, Statistics and Data in Sérignan, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sérignan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sérignan:
How much do Airbnb hosts make on average per month in Sérignan?
The short-term rental market in Sérignan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $991 per month
- Strong performing properties (top 25%) make $1,926 or more
- Best-in-class properties (top 10%) achieve $3,523+ monthly
- Entry-level properties (bottom 25%) typically earn around $504
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sérignan
The market in Sérignan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sérignan
Daily rates in Sérignan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $94 per night
- Strong performing properties (top 25%) secure $139 or more
- Best-in-class properties (top 10%) pull in $239+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Sérignan
Peak Season (August, July, June)
- Revenue peaks at $3109.65 per month
- Occupancy rates reach 66.94%
- Daily rates average $137.81
Shoulder Season
- Revenue averages $1569.43 per month
- Occupancy maintains 33.93%
- Daily rates hold at $121.89
Low Season (November, December, January)
- Revenue drops to $784.34 per month
- Occupancy decreases to 19.93%
- Daily rates adjust to $113.45
Is it still profitable to do Airbnb in Sérignan in 2025?
Yes! Sérignan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $1569 and With 255 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sérignan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plage de Sérignan | A beautiful beach area that draws tourists looking for sun, sand, and relaxation. The beach offers numerous activities and amenities for families and couples alike. | Sérignan beach, Water sports rentals, Beachfront restaurants, Public playgrounds, Nearby vineyards |
| Village de Sérignan | A charming village known for its local markets and picturesque streets. Ideal for those seeking a more authentic French experience away from tourist crowds. | Local market, Église Saint-Étienne, Art galleries, Cozy cafés, Cultural festivals |
| Canal du Midi | A UNESCO World Heritage site, the canal attracts visitors who enjoy cycling, walking, and boating amid beautiful scenery. Great for nature lovers and outdoor enthusiasts. | Cycling routes, Boat rentals, Picnic areas, Scenic views, Historical sites along the canal |
| Naturist Beach | A unique beach experience that attracts a specific niche of tourists looking for naturist options. Provides privacy and a relaxed atmosphere for guests. | Private naturist resorts, Nearby hiking trails, Clothing-optional beaches, Wellness centers, Community events |
| Wine country | Sérignan is close to several renowned vineyards and wineries, attracting wine enthusiasts and tourists interested in tasting and tours. | Vineyards and wine tours, Wine tasting events, Culinary experiences, Château de Sérignan wine cellar, Local wine festivals |
| Avignon | While slightly farther away, Avignon is a major tourist destination with historical significance. Visitors often look for accommodations nearby for easy access. | Palace of the Popes, Pont Saint-Bénézet bridge, Historic center, Cultural festivals, Art exhibitions |
| Béziers | A nearby city offering more urban amenities, shopping, and dining options, which are attractive to visitors looking for a mix of city and seaside experiences. | St. Nazaire Cathedral, Allées Paul Riquet, Béziers Arena, Local eateries, Cultural events |
| Portiragnes | A neighboring coastal town with a charming vibe and beautiful beaches, attractive to families and travelers looking for quieter holiday spots. | Beaches, Water sports activities, Seaside promenades, Local restaurants, Nature reserves |
Do you need a license for Airbnb in Sérignan?
We recommend checking directly with Sérignan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sérignan
Villa Mila Pool, Spa, 4 bedrooms, 3 km from the beaches
Entire Place • 4 bedrooms
Cyclades - Splendid apartment with panoramic terra
Entire Place • 3 bedrooms
Villa Monegasque , elegance and modernity
Entire Place • 3 bedrooms
Beautiful private pool house within walking distance
Entire Place • 3 bedrooms
Home Head in the Clouds/Jacuzzi/Sauna
Entire Place • 2 bedrooms
Domaine des Lions - charming country house
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sérignan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Clerici Elisabete Susana | 13 | $96,208 | 35 | 2.08/5.0 |
| Sophie | 3 | $86,345 | 52 | 4.87/5.0 |
| Laetitia Et Erwann | 2 | $85,680 | 18 | 2.47/5.0 |
| Sarah | 1 | $77,922 | 103 | 4.94/5.0 |
| Gloria | 11 | $73,832 | 84 | 4.39/5.0 |
| Valras’Loc | 4 | $63,547 | 41 | 3.40/5.0 |
| Emilie | 5 | $51,663 | 14 | 1.98/5.0 |
| Julie | 1 | $48,574 | 83 | 4.87/5.0 |
| Katrien.Pascal | 1 | $43,146 | 36 | 4.56/5.0 |
| Irène | 1 | $42,616 | 5 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sérignan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.5%), with house and apartment & condo properties comprising 85.1% of inventory
- Untapped potential in boutique & hotels segments (3.1% combined)
Room Capacity Distribution
Analysis of 255 properties in Sérignan shows that 2 bedrooms properties are most prevalent, making up 30.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 58.0% of all listings.
Key Insights
- Most common: 2 bedrooms (30.2%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 58.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 255 properties in Sérignan reveals that 4 guests properties dominate the market, representing 31% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 58.0% of the market.
Key Insights
- Most common capacity: 4 guests (31% of market)
- Least common capacity: 3 guests (2% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 58.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 255 properties in Sérignan, the most common availability pattern is 271-366 days (65.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.6% of properties).
Key Insights
- Most common availability window: 271-366 days (65.1%)
- Most common booking duration: 31-90 days (41.6%)
- Properties with high availability (180+ days): 93.7%
- Properties with long-term bookings (180+ days): 7.1%
Minimum Stay Distributions
1 Night
47 listings
20.4% of total
2 Nights
85 listings
37% of total
3 Nights
30 listings
13% of total
4-6 Nights
27 listings
11.7% of total
7-29 Nights
33 listings
14.3% of total
30+ Nights
8 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.4%
- Mid-length stays (4-6 nights) represent 11.7% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 70.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
2% of total
Flexible
40 listings
20.3% of total
Moderate
34 listings
17.3% of total
Firm
56 listings
28.4% of total
Strict
63 listings
32% of total
Key Insights
- Strict is the preferred policy at 32.0% of listings
- Stricter policies (Firm & Strict) dominate at 60.4% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.0% of listings
Recommendations
- The market supports stricter policies, with 60.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 74 days
- Shortest booking windows are in Nov, Feb, Dec, averaging 37 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Sérignan
Below is the distribution of amenities across listings in Sérignan:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.7%) and Germany (4.7%)
- French is the top language at 46.1%, followed by English (32.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Toulouse and Paris markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sérignan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,710 | $408.63 | 40% |
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Porqueres | 14 | $4,208 | $430.74 | 34% |
| Castelnou | 13 | $3,991 | $504.86 | 30% |
| Bàscara | 13 | $3,680 | $475.87 | 36% |
| Bordils | 11 | $3,660 | $534.68 | 37% |
| Vilademuls | 21 | $3,418 | $345.44 | 36% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| les Llosses | 10 | $3,181 | $374.86 | 29% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
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