Airbnb Market Analytics, Statistics and Data in Sète, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sète? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sète:
How much do Airbnb hosts make on average per month in Sète?
The short-term rental market in Sète shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,286 per month
- Strong performing properties (top 25%) make $2,198 or more
- Best-in-class properties (top 10%) achieve $3,324+ monthly
- Entry-level properties (bottom 25%) typically earn around $655
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sète
The market in Sète shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sète
Daily rates in Sète vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $90 per night
- Strong performing properties (top 25%) secure $125 or more
- Best-in-class properties (top 10%) pull in $210+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Sète
Peak Season (August, July, June)
- Revenue peaks at $3064.60 per month
- Occupancy rates reach 72.01%
- Daily rates average $135.47
Shoulder Season
- Revenue averages $1715.81 per month
- Occupancy maintains 41.15%
- Daily rates hold at $122.70
Low Season (November, December, January)
- Revenue drops to $807.52 per month
- Occupancy decreases to 23.91%
- Daily rates adjust to $114.09
Is it still profitable to do Airbnb in Sète in 2025?
Yes! Sète demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1716 and As a mature market with 1812 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sète
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town (Centre-Ville) | Sète's historic center with charming canals and colorful buildings. It's a great area for tourists looking to explore local culture and gastronomy. | Eglise Saint-Louis, Canal Royal, Museum of a Poet, Théâtre de la Mer, Local markets |
| Mont Saint Clair | Offers stunning panoramic views of the Mediterranean and surrounding area. This hillside area is attractive for those seeking a peaceful retreat with nature. | Panoramic viewpoints, Hiking trails, Scenic picnic spots |
| Les Halles | The vibrant heart of Sète's culinary scene featuring fresh produce, seafood, and local specialties. Very appealing to food enthusiasts. | Les Halles Market, Seafood restaurants, Local cafes, Culinary workshops |
| The Beaches (Plages de Sète) | Extensive sandy beaches perfect for sunbathers and water sports enthusiasts. Ideal for tourists looking for beach vacations. | Plage de la Corniche, Plage des Quilles, Water sports rentals, Beachside cafes, Walking paths |
| The Fishermen's Port | Charming area known for its fishing boats and waterfront restaurants. Great for tourists wanting to experience the local maritime culture. | Quai Pasteur, Fishing port sights, Seafood eateries, Boat tours |
| Canal du Midi | A UNESCO World Heritage site that attracts visitors for its scenic beauty and outdoor activities, including cycling and walking. | Cycling paths along the canal, Boat rental, Peaceful picnic areas, Scenic views |
| Lido | Family-friendly beach area with amenities and attractions for children. A popular spot for families vacationing in the region. | Family-friendly beaches, Playgrounds, Beach clubs, Restaurants, Water activities |
| Saint Clair Beach | Quiet and less crowded beach area, ideal for relaxation and unwinding with a picturesque backdrop of the Mediterranean Sea. | Calm beaches, Walking paths, Scenic views, Nearby restaurants |
Do you need a license for Airbnb in Sète?
Yes, Sète requires a license for operating an Airbnb. Current market data shows 79% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Sète
Luxurious Villas for 20 persons located by the sea
Entire Place • 10 bedrooms
Villa sea view 6 people
Entire Place • 3 bedrooms
Villa Capucine 1 - Private Pool, Sauna, Hot Tub
Entire Place • 3 bedrooms
In Cayenne, terrace and sea view
Entire Place • N/A
Villa La Bergerie Neuve
Entire Place • 5 bedrooms
OCEANFRONT VILLA pool jacuzzi sauna 16 bikes
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Sète
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ConciLogis | 66 | $1,408,027 | 1068 | 4.18/5.0 |
| Rouba | 38 | $524,868 | 854 | 3.43/5.0 |
| Alexandra | 21 | $457,549 | 453 | 4.20/5.0 |
| Constance | 5 | $428,823 | 150 | 4.93/5.0 |
| Guilhem | 14 | $335,320 | 253 | 4.69/5.0 |
| Sebastien | 26 | $319,293 | 414 | 3.85/5.0 |
| Les Villas Capucines | 2 | $192,918 | 155 | 4.94/5.0 |
| Myriam | 16 | $184,230 | 276 | 4.54/5.0 |
| Sylvie | 4 | $180,633 | 154 | 4.96/5.0 |
| Pascal | 5 | $172,984 | 53 | 3.44/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sète
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.9%), with apartment & condo and house properties comprising 95.4% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (4.6% combined)
Room Capacity Distribution
Analysis of 1,812 properties in Sète shows that 1 bedroom properties are most prevalent, making up 48.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.4% of all listings.
Key Insights
- Most common: 1 bedroom (48.1%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 75.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,812 properties in Sète reveals that 4 guests properties dominate the market, representing 42% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 66.3% of the market.
Key Insights
- Most common capacity: 4 guests (42% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 66.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,812 properties in Sète, the most common availability pattern is 271-366 days (45.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.6% of properties).
Key Insights
- Most common availability window: 271-366 days (45.4%)
- Most common booking duration: 91-180 days (33.6%)
- Properties with high availability (180+ days): 77.8%
- Properties with long-term bookings (180+ days): 24.0%
Minimum Stay Distributions
1 Night
232 listings
14.3% of total
2 Nights
578 listings
35.5% of total
3 Nights
299 listings
18.4% of total
4-6 Nights
301 listings
18.5% of total
7-29 Nights
115 listings
7.1% of total
30+ Nights
103 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.8%
- Mid-length stays (4-6 nights) represent 18.5% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 68.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.1% of total
Super Strict 60 Days
2 listings
0.1% of total
Flexible
371 listings
23.6% of total
Moderate
538 listings
34.2% of total
Firm
307 listings
19.5% of total
Strict
352 listings
22.4% of total
Key Insights
- Moderate is the preferred policy at 34.2% of listings
- The market shows a balanced distribution between guest-friendly (57.8%) and strict (41.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 78 days
- Shortest booking windows are in Dec, Nov, Jan, averaging 37 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Sète
Below is the distribution of amenities across listings in Sète:
Traveler Demographics
Key Insights
- Domestic travelers make up 83% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.7%) and Germany (3.1%)
- French is the top language at 43.9%, followed by English (35%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for Paris and Toulouse markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sète. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,710 | $408.63 | 40% |
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Porqueres | 14 | $4,208 | $430.74 | 34% |
| Castelnou | 13 | $3,991 | $504.86 | 30% |
| Bàscara | 13 | $3,680 | $475.87 | 36% |
| Bordils | 11 | $3,660 | $534.68 | 37% |
| Vilademuls | 21 | $3,418 | $345.44 | 36% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| les Llosses | 10 | $3,181 | $374.86 | 29% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
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