Roujan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Roujan in 2025? Explore comprehensive Airbnb analytics for Roujan, Occitania, France to uncover income potential. This 2025 STR market report for Roujan, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Roujan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roujan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roujan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roujan (2025)
Understanding the monthly revenue variations for Airbnb listings in Roujan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roujan is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roujan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,676+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,987 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,057 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $460, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roujan
Roujan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roujan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roujan:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roujan
Average Daily Rate (ADR) Airbnb Trends in Roujan (2025)
Effective short term rental pricing strategy in Roujan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roujan typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Roujan
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Airbnb Seasonality Analysis & Trends in Roujan (2025)
Peak Season (August, July, April)
- Revenue averages $2,701 per month
- Occupancy rates average 44.7%
- Daily rates average $155
Shoulder Season
- Revenue averages $1,389 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $153
Low Season (January, February, November)
- Revenue drops to average $877 per month
- Occupancy decreases to average 24.9%
- Daily rates adjust to average $154
Seasonality Insights for Roujan
- The Airbnb seasonality in Roujan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roujan's highest earning potential, with monthly revenues capable of climbing to $3,576, occupancy reaching a high of 51.6%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $721, occupancy could drop to 20.4%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roujan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roujan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roujan (2025)
Exploring the top neighborhoods for short-term rentals in Roujan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Roujan Village Center | Charming village center with local markets and restaurants. Ideal for guests seeking an authentic French experience in a peaceful setting. | Local markets, Église Saint-Pierre, Wine tasting tours, Nearby vineyards, Café life |
| Nearby Vineyards | Roujan is surrounded by beautiful vineyards and wineries. Guests can explore wine tasting and tours, making it attractive for wine enthusiasts. | Château de Pinet, La Maison de la Vigne et du Vin, Local winery tours, Wine festivals, Beautiful landscapes |
| Abbey of Valmagne | A historic Cistercian abbey near Roujan that attracts visitors interested in history and architecture, great for cultural tourism. | Cistercian architecture, Wine tasting at the abbey, Guided tours, Surrounding gardens, Scenic views |
| Beziers | A nearby city with rich history, offering attractions like the Canal de Midi and vibrant markets. Suitable for guests wanting a town experience with better amenities. | Canal de Midi, Les Halles de Béziers, Cathedral of Saint-Nazaire, Boulevard Jean Jaurès, The Fonserannes Locks |
| Pézenas | A historic town known for its art and theatre scene, attracting tourists who appreciate culture and history. It provides many options for dining and shopping. | Molière Museum, Historic center, Art galleries, Local artisans, Theatre festivals |
| Mediterranean Coast | Close proximity to the beautiful Mediterranean beaches, which is very attractive to summer tourists looking for beach vacations. | Valras-Plage, Sérignan Beach, Beachfront restaurants, Water sports, Coastal promenades |
| Mount St. Clair | Provides scenic hiking and nature experiences. Great for those looking to combine a rural retreat with outdoor activities. | Hiking trails, Panoramic views, Nature parks, Picnic areas, Wildlife spotting |
| Local Gastronomy | Roujan and its surrounding areas are known for their delicious local cuisine, making it a great spot for food enthusiasts. | Local food markets, Cooking classes, Wine and food pairings, Regional specialties, Gourmet restaurants |
Understanding Airbnb License Requirements & STR Laws in Roujan (2025)
While Roujan, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roujan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Roujan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roujanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
villa with heated pool
Entire Place • 5 bedrooms
Lovely home in roujan with outdoor swimming pool
Entire Place • 3 bedrooms
In The Heart Of It All
Entire Place • 3 bedrooms
New house in the heart of the vineyards.
Entire Place • 2 bedrooms
Gîte L 'appentis du chai 10 minutes from Pézenas
Entire Place • 2 bedrooms
Apartment with swimming pool between sea and mountain
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roujan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roujan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Locgites | 1 | $46,850 | 4 | 4.00/5.0 |
| Novasol | 1 | $40,140 | 7 | 4.86/5.0 |
| Host #314096036 | 3 | $25,488 | 0 | N/A/5.0 |
| Katia | 2 | $22,383 | 7 | 5.00/5.0 |
| Sandra | 1 | $21,014 | 3 | 5.00/5.0 |
| Renata | 1 | $17,958 | 30 | 5.00/5.0 |
| Bianca | 3 | $13,694 | 86 | 4.80/5.0 |
| Adèle Et Guy | 1 | $12,245 | 45 | 4.98/5.0 |
| Stéphane | 1 | $9,911 | 4 | 5.00/5.0 |
| Laure | 1 | $9,415 | 106 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roujan.
Dive Deeper: Advanced Roujan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roujan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoujan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roujan
- The Roujan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roujan, House properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 51.7% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 6.8%) offer potential for unique stay experiences.
Roujan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roujan
- The dominant room capacity in Roujan is 2 bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.2% of the active Airbnb listings in Roujan, indicating a high concentration in these sizes.
- A significant 37.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roujan.
Roujan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roujan
- The most common guest capacity trend in Roujan vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Roujan STR market, accounting for 55.2% of listings.
- 44.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roujan.
- On average, properties in Roujan are equipped to host 4.7 guests.
Roujan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roujan
- The most common availability pattern in Roujan falls within the 271-366 days range, representing 82.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Roujan (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roujan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
10.7% of total
2 Nights
4 listings
14.3% of total
3 Nights
8 listings
28.6% of total
4-6 Nights
6 listings
21.4% of total
7-29 Nights
2 listings
7.1% of total
30+ Nights
5 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Roujan is 3 Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Roujan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 28.6% of Roujan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roujan.
Roujan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.3% of total
Flexible
5 listings
21.7% of total
Moderate
7 listings
30.4% of total
Firm
3 listings
13% of total
Strict
7 listings
30.4% of total
Cancellation Policy Insights for Roujan
- The prevailing Airbnb cancellation policy trend in Roujan is Moderate, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.4% market standard in Roujan.
- With 30.4% using Strict terms, this is a viable option in Roujan, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Roujan.
Roujan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roujan
- The overall average booking lead time for vacation rentals in Roujan is 42 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Roujan.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Roujan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roujan (2025)
Amenity Prevalence
Amenity Insights for Roujan
- Popular amenities like Wifi, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roujan to stay competitive.
Roujan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roujan
- The typical guest profile for Airbnb in Roujan consists of primarily domestic travelers (73%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 73.0% of guests.
- Key international markets include France (73%) and United Kingdom (8%).
- Top languages spoken are French (46.3%) followed by English (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Toulouse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roujan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 16 | $5,220 | $455.50 | 41% |
| Amer | 12 | $4,529 | $433.35 | 37% |
| Porqueres | 14 | $4,191 | $508.55 | 33% |
| Villeneuvette | 13 | $4,099 | $342.18 | 43% |
| Bàscara | 12 | $3,878 | $431.39 | 36% |
| Divajeu | 19 | $3,644 | $392.06 | 40% |
| Vilademuls | 21 | $3,264 | $380.92 | 34% |
| Vilanant | 12 | $3,251 | $364.57 | 32% |
| Rupià | 11 | $2,872 | $408.73 | 41% |
| les Llosses | 10 | $2,810 | $375.73 | 28% |