Airbnb Market Analytics, Statistics and Data in Pézenas, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pézenas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pézenas:
How much do Airbnb hosts make on average per month in Pézenas?
The short-term rental market in Pézenas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $917 per month
- Strong performing properties (top 25%) make $1,753 or more
- Best-in-class properties (top 10%) achieve $2,961+ monthly
- Entry-level properties (bottom 25%) typically earn around $454
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pézenas
The market in Pézenas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pézenas
Daily rates in Pézenas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $91 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $248+ per night
- Entry-level properties (bottom 25%) earn around $64
Daily Rate Variations by Month
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Seasonality patterns in Pézenas
Peak Season (August, July, June)
- Revenue peaks at $2503.52 per month
- Occupancy rates reach 59.77%
- Daily rates average $137.66
Shoulder Season
- Revenue averages $1431.52 per month
- Occupancy maintains 32.64%
- Daily rates hold at $126.63
Low Season (December, November, January)
- Revenue drops to $644.70 per month
- Occupancy decreases to 20.70%
- Daily rates adjust to $117.66
Is it still profitable to do Airbnb in Pézenas in 2025?
Yes! Pézenas demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1432 and With 215 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pézenas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pézenas Historical Center | Charming medieval town center known for its artistic heritage and vibrant markets. Attracts tourists fascinated by history and culture, especially during the summer months. | Pézenas theater, Musée de Vulliod ST-Germain, Saint-Jean des Prades Church, Local artisan shops, Weekly markets |
| Canal du Midi | Scenic area along the famous Canal du Midi, ideal for guests seeking outdoor activities like cycling and boating. Provides a picturesque setting for relaxation and exploration. | Canal du Midi bike paths, Pleasure boat tours, Nearby vineyards, Scenic picnic areas |
| Saint-Jean-de-Védas | A charming village close to Pézenas, known for its local ambiance and tranquility, appealing to those looking for a peaceful retreat while still being near the town. | Local restaurants, Nature hikes, Cultural events |
| Roquefort-des-Corbieres | A quaint village known for bread and local traditions, providing a unique rustic experience for guests looking to immerse themselves in Occitan culture. | Local bakeries, Vineyards tours, Historic churches |
| Marseillan | Picturesque coastal town popular with tourists for its beaches and seafood, ideal for hosting families and beach lovers. | Marseillan beach, Boating activities, Local seafood restaurants |
| Montagnac | A small town known for its vineyards and historical sites. Great for those who appreciate wine tours and countryside scenery. | Wine tasting tours, Historic sites, Green parks |
| Mèze | Lively town on the Etang de Thau, perfect for waterside leisure and seafood dining, attracting multiple types of travelers from families to couples. | Etang de Thau, Markets and festivals, Beaches |
| Agde | Famous for its ancient history and vibrant seaside, Agde attracts a diverse tourist base looking for both activities and beach relaxation. | Agde Cathedral, Cap d'Agde beaches, Historical ruins, Water sports activities |
Do you need a license for Airbnb in Pézenas?
We recommend checking directly with Pézenas's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (5% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pézenas
Apartment historic convent in Pézenas, Aura
Entire Place • 4 bedrooms
Apartment historic convent in Pézenas - Fontedicto
Entire Place • 3 bedrooms
Apartment historic convent in Pézenas - Pierrot
Entire Place • 3 bedrooms
Apartment with swimming pool in Pézenas - Octopus
Entire Place • 3 bedrooms
Apartment historic convent in Pézenas, Marguerite
Entire Place • 3 bedrooms
La maison Michèle, RARE! Domaine en campagne
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Pézenas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 5 | $350,241 | 37 | 4.96/5.0 |
| Claudie | 4 | $81,437 | 68 | 4.57/5.0 |
| Karine | 6 | $61,960 | 32 | 2.49/5.0 |
| Pierre | 8 | $54,676 | 70 | 3.00/5.0 |
| Go Languedoc | 5 | $53,926 | 73 | 4.86/5.0 |
| Véronique | 4 | $45,955 | 30 | 4.80/5.0 |
| 331775395 | 1 | $42,280 | 0 | 0.00/5.0 |
| Cédric Et Anaïs | 3 | $38,111 | 315 | 4.87/5.0 |
| Louise | 1 | $37,311 | 74 | 4.93/5.0 |
| Michel | 1 | $36,862 | 22 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pézenas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.6%), with apartment & condo and house properties comprising 93.5% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.6% combined)
Room Capacity Distribution
Analysis of 215 properties in Pézenas shows that 1 bedroom properties are most prevalent, making up 37.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.4% of all listings.
Key Insights
- Most common: 1 bedroom (37.7%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 67.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 215 properties in Pézenas reveals that 4 guests properties dominate the market, representing 33.5% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 59.5% of the market.
Key Insights
- Most common capacity: 4 guests (33.5% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 59.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 215 properties in Pézenas, the most common availability pattern is 271-366 days (60.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42.8% of properties).
Key Insights
- Most common availability window: 271-366 days (60.5%)
- Most common booking duration: 31-90 days (42.8%)
- Properties with high availability (180+ days): 87.9%
- Properties with long-term bookings (180+ days): 13.5%
Minimum Stay Distributions
1 Night
39 listings
20.1% of total
2 Nights
72 listings
37.1% of total
3 Nights
22 listings
11.3% of total
4-6 Nights
38 listings
19.6% of total
7-29 Nights
14 listings
7.2% of total
30+ Nights
9 listings
4.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.2%
- Mid-length stays (4-6 nights) represent 19.6% of listings
- Monthly+ stays (4.6%) suggest a stable extended-stay market
- High market flexibility with 68.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
45 listings
24.5% of total
Moderate
72 listings
39.1% of total
Firm
26 listings
14.1% of total
Strict
41 listings
22.3% of total
Key Insights
- Moderate is the preferred policy at 39.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.6% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 14.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 90 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 34 days
- Summer shows the longest average booking window at 90 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 90 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Pézenas
Below is the distribution of amenities across listings in Pézenas:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.6% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (8.1%) and Germany (3.9%)
- French is the top language at 43.3%, followed by English (34.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for Paris and Toulouse markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pézenas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,710 | $408.63 | 40% |
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Porqueres | 14 | $4,208 | $430.74 | 34% |
| Castelnou | 13 | $3,991 | $504.86 | 30% |
| Bàscara | 13 | $3,680 | $475.87 | 36% |
| Bordils | 11 | $3,660 | $534.68 | 37% |
| Vilademuls | 21 | $3,418 | $345.44 | 36% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| les Llosses | 10 | $3,181 | $374.86 | 29% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
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