Airbnb Market Analytics, Statistics and Data in Nimes, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nimes? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nimes:
How much do Airbnb hosts make on average per month in Nimes?
The short-term rental market in Nimes shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,120 per month
- Strong performing properties (top 25%) make $1,963 or more
- Best-in-class properties (top 10%) achieve $3,151+ monthly
- Entry-level properties (bottom 25%) typically earn around $537
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nimes
The market in Nimes shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nimes
Daily rates in Nimes vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $79 per night
- Strong performing properties (top 25%) secure $121 or more
- Best-in-class properties (top 10%) pull in $243+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Nimes
Peak Season (August, July, June)
- Revenue peaks at $2260.76 per month
- Occupancy rates reach 54.54%
- Daily rates average $123.19
Shoulder Season
- Revenue averages $1546.98 per month
- Occupancy maintains 41.16%
- Daily rates hold at $116.56
Low Season (November, December, January)
- Revenue drops to $914.59 per month
- Occupancy decreases to 31.97%
- Daily rates adjust to $112.18
Is it still profitable to do Airbnb in Nimes in 2025?
Yes! Nimes demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and monthly revenue averaging $1547 and As a mature market with 1395 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nimes
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre Ville | The heart of Nîmes, filled with historic architecture, shops, and cafes. Ideal for tourists who want to experience the cultural and social hub of the city. | Maison Carrée, Nîmes Arena, Jardins de la Fontaine, Temple de Diane, Les Halles de Nîmes |
| Les Jardins de la Fontaine | A picturesque neighborhood known for its stunning gardens and fountains. A perfect spot for visitors seeking tranquility and natural beauty. | Jardins de la Fontaine, Temple de Diane, Roman ruins, the Beaux-Arts museum, the Nîmes Cathedral |
| La Placette | A charming area filled with local eateries and artisan shops. Great for those wanting a more authentic local experience. | local cafes, small artisan shops, historical architecture, open-air markets |
| Carémeau | Known for its residential vibe but also close to attractions, this area is suitable for families or longer stays. | Nearby parks, family-friendly amenities, quiet residential streets |
| Nîmes West | A developing area with potential for growth and investment, appealing to both business travelers and tourists looking for additional options outside the city center. | Proximity to business areas, new developments, local shops |
| Les Hauts de Nîmes | A suburban area with beautiful views and spacious properties. This area is ideal for those who prefer a quieter stay away from the hustle of the city. | scenic views, peaceful parks, local wine regions |
| Mas de Ville | A historical area with unique architecture and close proximity to various attractions. Suitable for tourists who appreciate history and culture. | the Roman ruins, local museums, historical sites |
| Saint-Césaire | An up-and-coming neighborhood that offers more affordable accommodation options while still being close to Nîmes city center. | affordable dining options, local shops, community events |
Do you need a license for Airbnb in Nimes?
Yes, Nimes requires a license for operating an Airbnb. Current market data shows 73% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Nimes
family house with swimming pool & park
Entire Place • 10 bedrooms
villa with pool la garrigue
Entire Place • 5 bedrooms
Renovated VILLA and MAZET near the city center
Entire Place • 6 bedrooms
Les Cigales, a green setting in the heart of Nîmes
Entire Place • 6 bedrooms
Bohemian villa in the garrigue near Uzes
Entire Place • 4 bedrooms
Villa du Soleil
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Nimes
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maëlle | 24 | $477,881 | 639 | 4.61/5.0 |
| Jean | 1 | $299,313 | 29 | 5.00/5.0 |
| Veronique | 4 | $260,006 | 64 | 4.78/5.0 |
| Charlotte | 14 | $226,313 | 329 | 4.86/5.0 |
| La Conciergerie By Amistad | 13 | $215,420 | 213 | 4.34/5.0 |
| La Conciergerie Denim | 11 | $185,252 | 178 | 3.99/5.0 |
| Olivier | 8 | $174,902 | 1523 | 4.59/5.0 |
| Emilie | 15 | $173,239 | 333 | 3.98/5.0 |
| La Fée Biba | 10 | $150,190 | 591 | 4.83/5.0 |
| Umberto | 5 | $150,079 | 134 | 4.58/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nimes
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.6%), with apartment & condo and house properties comprising 93.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.2% combined)
Room Capacity Distribution
Analysis of 1,395 properties in Nimes shows that 1 bedroom properties are most prevalent, making up 46.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.0% of all listings.
Key Insights
- Most common: 1 bedroom (46.5%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 67.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,395 properties in Nimes reveals that 4 guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.2% of the market.
Key Insights
- Most common capacity: 4 guests (31.3% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 61.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,395 properties in Nimes, the most common availability pattern is 271-366 days (48% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.4% of properties).
Key Insights
- Most common availability window: 271-366 days (48%)
- Most common booking duration: 31-90 days (31.4%)
- Properties with high availability (180+ days): 76.1%
- Properties with long-term bookings (180+ days): 24.9%
Minimum Stay Distributions
1 Night
421 listings
34.1% of total
2 Nights
446 listings
36.1% of total
3 Nights
129 listings
10.4% of total
4-6 Nights
108 listings
8.7% of total
7-29 Nights
71 listings
5.7% of total
30+ Nights
60 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.2%
- Mid-length stays (4-6 nights) represent 8.7% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 80.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
368 listings
32% of total
Moderate
392 listings
34.1% of total
Firm
169 listings
14.7% of total
Strict
222 listings
19.3% of total
Key Insights
- Moderate is the preferred policy at 34.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.1% of the market
- Firm policies are least common at 14.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 69 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 34 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Nimes
Below is the distribution of amenities across listings in Nimes:
Traveler Demographics
Key Insights
- Domestic travelers make up 73% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.8%) and United States (3.8%)
- French is the top language at 42.1%, followed by English (36.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.7%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for United Kingdom and United States
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nimes. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
| Villeneuvette | 13 | $2,965 | $241.62 | 42% |
| Redessan | 19 | $2,884 | $338.57 | 36% |
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