Airbnb Market Analytics, Statistics and Data in Mèze, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mèze? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mèze:
How much do Airbnb hosts make on average per month in Mèze?
The short-term rental market in Mèze shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,145 per month
- Strong performing properties (top 25%) make $2,081 or more
- Best-in-class properties (top 10%) achieve $3,141+ monthly
- Entry-level properties (bottom 25%) typically earn around $597
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mèze
The market in Mèze shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mèze
Daily rates in Mèze vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $91 per night
- Strong performing properties (top 25%) secure $131 or more
- Best-in-class properties (top 10%) pull in $205+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
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Seasonality patterns in Mèze
Peak Season (August, July, June)
- Revenue peaks at $2743.67 per month
- Occupancy rates reach 67.93%
- Daily rates average $122.63
Shoulder Season
- Revenue averages $1595.05 per month
- Occupancy maintains 39.59%
- Daily rates hold at $113.19
Low Season (November, December, January)
- Revenue drops to $729.46 per month
- Occupancy decreases to 23.02%
- Daily rates adjust to $106.66
Is it still profitable to do Airbnb in Mèze in 2025?
Yes! Mèze demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and monthly revenue averaging $1595 and With 230 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mèze
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mèze Old Town | Charming historical center with narrow streets, local shops, and traditional French architecture. Attracts tourists interested in culture and history. | St. Mary's Church, Historical Museum of Mèze, Le Café de la Plage, Mèze's picturesque streets, Local markets |
| Mèze Beaches | Beautiful sandy beaches along the Etang de Thau, ideal for families and beachgoers. Offers various water activities and relaxation spots. | Plage de Mèze, Marseillan Beach, Water sports rentals, Beach bars, Coastal walking paths |
| Cultural District | A vibrant area showcasing the region's rich arts and culture, perfect for visitors who enjoy local festivals, art exhibitions, and music events. | Thau Cultural Center, Art galleries, Local music festivals, Craft fairs, Theater performances |
| Port of Mèze | A picturesque port area that is a hub for seafood lovers, with many restaurants offering fresh seafood and a pleasant waterfront experience. | Seafood restaurants, Fishing harbor, Boat tours, Scenic promenades, Shops selling local crafts |
| Mèze Wine Region | Located near vineyards, this area attracts wine enthusiasts looking to explore local wineries and participate in tastings. | Wine tours, Vineyard visits, Wine tasting events, Local wine festivals, Culinary experiences |
| Natural Reserves | In proximity to natural reserves, perfect for nature lovers and those looking for outdoor activities such as hiking and wildlife observation. | Etang de Thau, Cévennes National Park, Bird watching, Hiking trails, Biking paths |
| Nearby Sète | Close to the charming city of Sète, known for its canals, beaches, and artistic vibe. Attracts visitors looking for more attractions nearby. | Canal de Sète, Beaches of Sète, Art galleries, Local seafood markets, Scenic boat rides |
| Gastronomy Tours | A hub for culinary experiences, Mèze offers gastronomy tours that showcase the local cuisine and markets, appealing to food tourists. | Local cuisine tours, Farmers' markets, Cooking classes, Seafood tastings, Wine and dine experiences |
Do you need a license for Airbnb in Mèze?
We recommend checking directly with Mèze's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (4% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mèze
Unique panoramic sea view, brightness and serenity
Entire Place • 3 bedrooms
Apartment Plein Centre Mèze
Entire Place • 5 bedrooms
ColorChic - 120m² - Clim -Parking -Terrasse
Entire Place • 3 bedrooms
Winemaker's house - short stroll to the beach
Entire Place • 4 bedrooms
Nature Mezoise
Entire Place • 4 bedrooms
House close to beaches, garden and jacuzzi
Entire Place • 1 bedroom
Top Performing Professional Hosts in Mèze
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rob | 5 | $117,125 | 133 | 4.88/5.0 |
| Francois Xavier | 2 | $105,818 | 52 | 4.94/5.0 |
| Léa | 3 | $98,290 | 113 | 4.73/5.0 |
| Sandra | 1 | $74,032 | 19 | 4.95/5.0 |
| Karine Et Fredy | 2 | $53,523 | 72 | 4.99/5.0 |
| Pierre | 2 | $53,257 | 35 | 4.94/5.0 |
| Loic | 1 | $51,591 | 17 | 4.94/5.0 |
| Valérie | 3 | $47,173 | 43 | 4.60/5.0 |
| Céline Et René | 2 | $46,728 | 446 | 4.96/5.0 |
| Mario | 2 | $46,697 | 19 | 2.42/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mèze
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.3%), with apartment & condo and house properties comprising 94.3% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.6% combined)
Room Capacity Distribution
Analysis of 230 properties in Mèze shows that 1 bedroom properties are most prevalent, making up 43.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.4% of all listings.
Key Insights
- Most common: 1 bedroom (43.5%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 70.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 230 properties in Mèze reveals that 4 guests properties dominate the market, representing 37.4% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 57.0% of the market.
Key Insights
- Most common capacity: 4 guests (37.4% of market)
- Least common capacity: 7 guests (2.2% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 57.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 230 properties in Mèze, the most common availability pattern is 271-366 days (49.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.3% of properties).
Key Insights
- Most common availability window: 271-366 days (49.1%)
- Most common booking duration: 31-90 days (31.3%)
- Properties with high availability (180+ days): 79.6%
- Properties with long-term bookings (180+ days): 21.7%
Minimum Stay Distributions
1 Night
27 listings
13.8% of total
2 Nights
52 listings
26.5% of total
3 Nights
39 listings
19.9% of total
4-6 Nights
47 listings
24% of total
7-29 Nights
24 listings
12.2% of total
30+ Nights
7 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.3%
- Mid-length stays (4-6 nights) represent 24% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 60.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
44 listings
23.2% of total
Moderate
68 listings
35.8% of total
Firm
44 listings
23.2% of total
Strict
34 listings
17.9% of total
Key Insights
- Moderate is the preferred policy at 35.8% of listings
- The market shows a balanced distribution between guest-friendly (59.0%) and strict (41.1%) policies
- Strict policies are least common at 17.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 95 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 36 days
- Summer shows the longest average booking window at 95 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 95 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Mèze
Below is the distribution of amenities across listings in Mèze:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.4% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.7%) and Germany (3.5%)
- French is the top language at 46.2%, followed by English (33.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Toulouse and Paris markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mèze. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,710 | $408.63 | 40% |
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Porqueres | 14 | $4,208 | $430.74 | 34% |
| Castelnou | 13 | $3,991 | $504.86 | 30% |
| Bàscara | 13 | $3,680 | $475.87 | 36% |
| Bordils | 11 | $3,660 | $534.68 | 37% |
| Vilademuls | 21 | $3,418 | $345.44 | 36% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| les Llosses | 10 | $3,181 | $374.86 | 29% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
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