Airbnb Market Analytics, Statistics and Data in Montpellier, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Montpellier? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Montpellier:
How much do Airbnb hosts make on average per month in Montpellier?
The short-term rental market in Montpellier shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,302 per month
- Strong performing properties (top 25%) make $2,040 or more
- Best-in-class properties (top 10%) achieve $2,998+ monthly
- Entry-level properties (bottom 25%) typically earn around $674
Revenue Variations by Month
Occupancy Rates Throughout the Year in Montpellier
The market in Montpellier shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Montpellier
Daily rates in Montpellier vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $72 per night
- Strong performing properties (top 25%) secure $100 or more
- Best-in-class properties (top 10%) pull in $156+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Montpellier
Peak Season (August, June, May)
- Revenue peaks at $1977.02 per month
- Occupancy rates reach 62.71%
- Daily rates average $96.36
Shoulder Season
- Revenue averages $1571.90 per month
- Occupancy maintains 50.07%
- Daily rates hold at $91.78
Low Season (November, December, January)
- Revenue drops to $1030.83 per month
- Occupancy decreases to 40.01%
- Daily rates adjust to $88.31
Is it still profitable to do Airbnb in Montpellier in 2025?
Yes! Montpellier demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and monthly revenue averaging $1572 and As a mature market with 3276 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Montpellier
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Écusson | The historical heart of Montpellier, known for its medieval streets and vibrant atmosphere. It's a popular area for tourists who want to explore local culture, shops, and dining. | Place de la Comédie, Saint-Pierre Cathedral, Musee Fabre, Esplanade Charles de Gaulle, Rue de la Loge |
| Antigone | A modern neighborhood with impressive architecture and close proximity to the city center. Attracts visitors looking for a contemporary vibe with easy access to amenities. | Le Polygone shopping center, Place de l'Europe, Park of Antigone, The Opéra Comédie, The Lez River |
| Port Marianne | An expanding, modern district known for its lakes and parks. Ideal for families and guests who enjoy outdoor spaces, while being close to downtown attractions. | Lac du Cres, Parc Marianne, Tramway Line 1, Restaurants along the Lez, The Antigone district |
| Montpellier Downtown | The bustling center of the city, offering a mix of shopping, dining, and cultural experiences. Highly sought after by tourists for its lively atmosphere and convenience. | Place Jean Jaurès, Historic buildings, Cafes and restaurants, Montpellier Cathedral, The Opera House |
| Sabines | A quiet residential area with good transport links. Perfect for guests who prefer a more local experience while still being close to the city center. | Parc des Sabines, Local markets, Public transport access, Residential eateries, Nearby parks |
| Université | Home to several universities and student population. Attractive for young travelers and those visiting for academic purposes. | University of Montpellier, Student cafes, Cultural events, Nearby parks, Tramway access |
| Gare Saint-Roch | The area around the main train station provides convenient access for travelers coming from other cities. It’s a perfect location for short stays and business travelers. | Train services, Local restaurants, Transit connections, Nearby markets, Walking distance to downtown |
| Les Beaux-Arts | A charming and artistic neighborhood with a bohemian feel, attracting creatives and those looking for a unique stay. | Art galleries, Local boutiques, Parks, Nearby cafes, Cultural events |
Do you need a license for Airbnb in Montpellier?
Yes, Montpellier requires a license for operating an Airbnb. Current market data shows 65% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Montpellier
Nocnoc Le Zellige Small pool & private garden
Entire Place • 5 bedrooms
Villa Scandinave
Entire Place • 5 bedrooms
Peaceful oasis and beautiful Rooftop in the heart of the city
Entire Place • 4 bedrooms
Beautiful home, pool, garden, historic center
Entire Place • 3 bedrooms
NOCNOC Le Jumanji - Magnificent house of 160m2
Entire Place • 4 bedrooms
The terraces of Montpellier
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Montpellier
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Geoffrey- Couette & Oreillers | 59 | $980,424 | 2271 | 4.24/5.0 |
| Louane | 11 | $801,373 | 673 | 4.65/5.0 |
| Vanessa | 40 | $686,449 | 1590 | 4.37/5.0 |
| Mathieu | 30 | $567,173 | 2717 | 4.56/5.0 |
| Charlotte | 26 | $432,084 | 727 | 4.34/5.0 |
| Manon | 17 | $393,932 | 435 | 4.32/5.0 |
| Manuel | 14 | $393,000 | 546 | 4.56/5.0 |
| Corentin | 14 | $390,137 | 297 | 4.83/5.0 |
| Eva | 12 | $312,839 | 1484 | 4.85/5.0 |
| Class Appart | 22 | $293,299 | 184 | 3.41/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Montpellier
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82%), with apartment & condo and house properties comprising 96.4% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (3.6% combined)
Room Capacity Distribution
Analysis of 3,276 properties in Montpellier shows that 1 bedroom properties are most prevalent, making up 48.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.3% of all listings.
Key Insights
- Most common: 1 bedroom (48.8%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 67.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,276 properties in Montpellier reveals that 2 guests properties dominate the market, representing 36.4% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 61.8% of the market.
Key Insights
- Most common capacity: 2 guests (36.4% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 61.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,276 properties in Montpellier, the most common availability pattern is 271-366 days (38.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.4% of properties).
Key Insights
- Most common availability window: 271-366 days (38.8%)
- Most common booking duration: 91-180 days (26.4%)
- Properties with high availability (180+ days): 65.3%
- Properties with long-term bookings (180+ days): 36.4%
Minimum Stay Distributions
1 Night
577 listings
20.9% of total
2 Nights
882 listings
31.9% of total
3 Nights
573 listings
20.7% of total
4-6 Nights
367 listings
13.3% of total
7-29 Nights
146 listings
5.3% of total
30+ Nights
217 listings
7.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.8%
- Mid-length stays (4-6 nights) represent 13.3% of listings
- Monthly+ stays (7.9%) suggest a stable extended-stay market
- High market flexibility with 73.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
0.1% of total
Flexible
641 listings
23.9% of total
Moderate
1024 listings
38.2% of total
Firm
479 listings
17.9% of total
Strict
531 listings
19.8% of total
Key Insights
- Moderate is the preferred policy at 38.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 62 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 37 days
- Summer shows the longest average booking window at 56 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Montpellier
Below is the distribution of amenities across listings in Montpellier:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.8% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (5.4%) and United States (5.2%)
- French is the top language at 39.3%, followed by English (38.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.8%
Recommendations
- Target marketing campaigns for Paris and Montpellier markets
- Develop localized content for United Kingdom and United States
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Montpellier. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,710 | $408.63 | 40% |
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Porqueres | 14 | $4,208 | $430.74 | 34% |
| Castelnou | 13 | $3,991 | $504.86 | 30% |
| Bàscara | 13 | $3,680 | $475.87 | 36% |
| Bordils | 11 | $3,660 | $534.68 | 37% |
| Vilademuls | 21 | $3,418 | $345.44 | 36% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| les Llosses | 10 | $3,181 | $374.86 | 29% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
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