Airbnb Market Analytics, Statistics and Data in Millau, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Millau? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Millau:
How much do Airbnb hosts make on average per month in Millau?
The short-term rental market in Millau shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $818 per month
- Strong performing properties (top 25%) make $1,524 or more
- Best-in-class properties (top 10%) achieve $2,355+ monthly
- Entry-level properties (bottom 25%) typically earn around $404
Revenue Variations by Month
Occupancy Rates Throughout the Year in Millau
The market in Millau shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Millau
Daily rates in Millau vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $65 per night
- Strong performing properties (top 25%) secure $94 or more
- Best-in-class properties (top 10%) pull in $155+ per night
- Entry-level properties (bottom 25%) earn around $48
Daily Rate Variations by Month
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Seasonality patterns in Millau
Peak Season (August, July, April)
- Revenue peaks at $1650.25 per month
- Occupancy rates reach 62.01%
- Daily rates average $90.28
Shoulder Season
- Revenue averages $1147.18 per month
- Occupancy maintains 39.73%
- Daily rates hold at $85.22
Low Season (February, December, January)
- Revenue drops to $596.12 per month
- Occupancy decreases to 26.72%
- Daily rates adjust to $79.66
Is it still profitable to do Airbnb in Millau in 2025?
Yes! Millau demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and monthly revenue averaging $1147 and With 327 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Millau
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre Ville | The historic city center of Millau offers charming streets, local shops, and a vibrant atmosphere. It is popular among tourists for its central location and proximity to various attractions. | Millau Viaduct, Millau Grands Causses Regional Park, Saint-Georges Church, local markets, Musee de Millau et des Grands Causses |
| Les Gorges du Tarn | This picturesque area is famous for its stunning natural landscapes and outdoor activities such as canoeing and hiking. A great spot for nature lovers and adventure seekers. | Gorges du Tarn, Canoeing and kayaking, Hiking trails, Quercy and Aveyron countryside, local flora and fauna |
| Larzac Plateau | Known for its breathtaking views and traditional farms, this region attracts visitors looking for tranquility and rural experiences. Ideal for those wanting to escape the city. | Larzac Plateau, Aveyron River, local cheesemakers, historical sites, Scenic hiking paths |
| La Cavalerie | A historic village along the way to the Larzac plateau, known for its medieval architecture and strategic location for exploring the surrounding countryside. | The Temple of La Cavalerie, Historic sites, Local gastronomy, Hiking routes, Cultural events |
| Millau Viaduct area | The area surrounding the famous viaduct draws visitors eager to see this architectural marvel, along with its viewpoints and scenic surroundings. | Millau Viaduct viewpoints, Nearby hiking trails, Photoshoot locations, Visitor center, Exhibitions about the viaduct |
| Saint-Affrique | A nearby town to Millau rich in history and culture, making it a good base for exploring the region and its historical features. | Saint-Affrique Castle, local markets, Basque cultural events, caves and outdoor areas, Musee des Arts et Traditions |
| Peyre | A small village known for its beautiful view of the Millau Viaduct and traditional stone houses. It provides a quaint experience for visitors seeking authenticity and charm. | Peyre village, Viewpoints of the viaduct, Local artisan shops, Artisan food markets, Quiet countryside |
| Saint-Geniez-d'Olt | A picturesque town situated on the banks of the Lot River, known for its rich history and beautiful landscapes, attracting visitors looking for rural adventures and relaxation. | Saint-Geniez Church, Lot River activities, Local festivals, Bike paths, Countryside tours |
Do you need a license for Airbnb in Millau?
We recommend checking directly with Millau's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (11% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Millau
Welcome to Massebiau Gorges de la Dourbie
Entire Place • 4 bedrooms
House 1-10 sunny Millau Calm neighborhood
Entire Place • 4 bedrooms
Le Jas Du Camper
Entire Place • 4 bedrooms
Suite Insolite Deluxe Spa/Sauna
Entire Place • 1 bedroom
Mediterranean villa with pool!
Entire Place • 3 bedrooms
Domaine des Combes - La Ferme aux Anes 14 pers.
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Millau
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eddy | 15 | $109,993 | 2280 | 4.72/5.0 |
| José | 3 | $90,401 | 154 | 4.79/5.0 |
| Malory | 5 | $60,446 | 741 | 4.78/5.0 |
| Daniela | 1 | $58,289 | 28 | 4.86/5.0 |
| Jérémy | 4 | $56,352 | 228 | 4.92/5.0 |
| Pascale | 2 | $53,933 | 10 | 5.00/5.0 |
| Rémi | 1 | $53,930 | 146 | 4.77/5.0 |
| Hôtes-Vosges Locations | 3 | $52,007 | 27 | 4.69/5.0 |
| Jean-Philippe | 1 | $49,409 | 12 | 4.83/5.0 |
| Florian | 3 | $45,603 | 166 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Millau
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.8%), with apartment & condo and house properties comprising 92.1% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (7.9% combined)
Room Capacity Distribution
Analysis of 327 properties in Millau shows that 1 bedroom properties are most prevalent, making up 49.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.9% of all listings.
Key Insights
- Most common: 1 bedroom (49.5%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 71.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 327 properties in Millau reveals that 4 guests properties dominate the market, representing 30.9% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.5% of the market.
Key Insights
- Most common capacity: 4 guests (30.9% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 61.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 327 properties in Millau, the most common availability pattern is 271-366 days (47.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.5% of properties).
Key Insights
- Most common availability window: 271-366 days (47.4%)
- Most common booking duration: 91-180 days (31.5%)
- Properties with high availability (180+ days): 78.0%
- Properties with long-term bookings (180+ days): 23.5%
Minimum Stay Distributions
1 Night
121 listings
39.4% of total
2 Nights
120 listings
39.1% of total
3 Nights
34 listings
11.1% of total
4-6 Nights
20 listings
6.5% of total
7-29 Nights
6 listings
2% of total
30+ Nights
6 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.5%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 89.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
1% of total
Super Strict 60 Days
2 listings
0.7% of total
Flexible
91 listings
31.8% of total
Moderate
97 listings
33.9% of total
Firm
42 listings
14.7% of total
Strict
51 listings
17.8% of total
Key Insights
- Moderate is the preferred policy at 33.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Jun, Jul, averaging 77 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 29 days
- Summer shows the longest average booking window at 70 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Millau
Below is the distribution of amenities across listings in Millau:
Traveler Demographics
Key Insights
- Domestic travelers make up 90% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.7%) and Spain (1.5%)
- French is the top language at 50.1%, followed by English (33%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Toulouse and Paris markets
- Develop localized content for United Kingdom and Spain
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Millau. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Saint-Germain-au-Mont-d'Or | 10 | $4,382 | $318.34 | 39% |
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Dommartin | 11 | $4,128 | $311.62 | 37% |
| Courzieu | 11 | $3,290 | $289.01 | 50% |
| Vanosc | 13 | $3,124 | $225.71 | 42% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| Saint-Pierre-Roche | 11 | $2,994 | $166.33 | 49% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Villeneuvette | 13 | $2,965 | $241.62 | 42% |
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