Marvejols Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Marvejols in 2025? Explore comprehensive Airbnb analytics for Marvejols, Occitania, France to uncover income potential. This 2025 STR market report for Marvejols, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Marvejols, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marvejols Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marvejols Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marvejols (2025)
Understanding the monthly revenue variations for Airbnb listings in Marvejols is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marvejols is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marvejols across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,745+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,330 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $736 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $353, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marvejols
Marvejols Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marvejols STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marvejols:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marvejols
Average Daily Rate (ADR) Airbnb Trends in Marvejols (2025)
Effective short term rental pricing strategy in Marvejols involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marvejols typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $123+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Marvejols
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Airbnb Seasonality Analysis & Trends in Marvejols (2025)
Peak Season (June, August, May)
- Revenue averages $1,396 per month
- Occupancy rates average 43.5%
- Daily rates average $92
Shoulder Season
- Revenue averages $875 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $83
Low Season (January, February, December)
- Revenue drops to average $660 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $80
Seasonality Insights for Marvejols
- The Airbnb seasonality in Marvejols shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marvejols's highest earning potential, with monthly revenues capable of climbing to $1,502, occupancy reaching a high of 56.7%, and ADRs peaking at $95.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $636, occupancy could drop to 32.3%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marvejols.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marvejols seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marvejols (2025)
Exploring the top neighborhoods for short-term rentals in Marvejols? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Place de la République | Central square of Marvejols, ideal for tourists with restaurants, shops, and a lively atmosphere. Great for hosting that offers easy access to local culture and amenities. | Place de la République, café terraces, local boutiques, historical architecture |
| Le Pont sur le Lot | Scenic location near the Lot river, perfect for nature lovers and those seeking a tranquil environment. A short walk to lovely trails and outdoor activities. | Lot River, hiking trails, scenic viewpoints, fishing spots |
| Château de Marvejols | Nearby historical castle that attracts tourists interested in history and architecture. Unique opportunities for themed stays or cultural events. | Château de Marvejols, historical tours, cultural events, scenic grounds |
| Les Gorges du Tarn | Famous natural site with stunning gorges, ideal for outdoor activities such as kayaking and hiking. Popular with adventure seekers and nature lovers. | Gorges du Tarn, kayaking, hiking trails, rock climbing spots |
| Saint-Éloy | Charming village close to Marvejols, providing a more rural experience with local charm. Attracts guests looking for peace and rural beauty. | rural landscapes, local farms, traditional markets |
| Mont Lozère | Nearby mountain offering beautiful nature and hiking paths. Great for guests interested in outdoor adventures and tranquil retreat. | Mont Lozère hiking, beautiful panoramas, wildlife watching, picnic areas |
| Cévennes National Park | A UNESCO World Heritage site known for its rich biodiversity and stunning landscapes. Perfect for eco-tourism. | Cévennes trails, natural parks, wildlife, cultural heritage sites |
| Marvejols Historic Centre | Rich in history with medieval buildings and local charm. Suitable for guests who love history and culture, with easy access to local attractions. | medieval architecture, local museums, historical tours |
Understanding Airbnb License Requirements & STR Laws in Marvejols (2025)
While Marvejols, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marvejols to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marvejols (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marvejolsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
17th century castle
Entire Place • 5 bedrooms
Apartment building le bringer 180 m2
Entire Place • 4 bedrooms
The Jacobin Golden Quarter
Entire Place • 1 bedroom
pavillon chazelle de marvejols
Entire Place • 2 bedrooms
le Petit Pénitent Doré Neighborhood
Entire Place • 1 bedroom
: La Cadisserie in Gevaudan, classified furnished
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marvejols (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marvejols based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christophe | 3 | $56,677 | 273 | 4.81/5.0 |
| Marie Josee | 3 | $35,985 | 224 | 4.98/5.0 |
| Eric | 1 | $33,996 | 2 | Not Rated |
| Frederic | 2 | $19,413 | 57 | 4.91/5.0 |
| Colin | 2 | $17,260 | 252 | 4.92/5.0 |
| Mireille | 1 | $13,371 | 162 | 4.93/5.0 |
| Joël | 1 | $12,582 | 13 | 4.92/5.0 |
| Sicard | 1 | $12,362 | 174 | 4.86/5.0 |
| Alain | 1 | $11,702 | 73 | 4.90/5.0 |
| Ivan | 1 | $11,344 | 102 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marvejols.
Dive Deeper: Advanced Marvejols STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marvejols. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarvejols Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marvejols
- The Marvejols Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.6% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marvejols, Apartment/Condo properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 22% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Marvejols Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marvejols
- The dominant room capacity in Marvejols is 1 bedroom listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.0% of the active Airbnb listings in Marvejols, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Marvejols.
Marvejols Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marvejols
- The most common guest capacity trend in Marvejols vacation rentals is listings accommodating 2 guests (31.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Marvejols STR market, accounting for 51.2% of listings.
- 17.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marvejols.
- On average, properties in Marvejols are equipped to host 3.0 guests.
Marvejols Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marvejols
- The most common availability pattern in Marvejols falls within the 271-366 days range, representing 61% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Marvejols (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marvejols Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
41.5% of total
2 Nights
12 listings
29.3% of total
3 Nights
4 listings
9.8% of total
4-6 Nights
3 listings
7.3% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
4 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Marvejols is 1 Night, adopted by 41.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.8%) of the Marvejols Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.5% of Marvejols hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marvejols.
Marvejols Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.4% of total
Flexible
11 listings
26.8% of total
Moderate
10 listings
24.4% of total
Firm
5 listings
12.2% of total
Strict
14 listings
34.1% of total
Cancellation Policy Insights for Marvejols
- The prevailing Airbnb cancellation policy trend in Marvejols is Strict, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (46.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.1% market standard in Marvejols.
- With 34.1% using Strict terms, this is a viable option in Marvejols, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marvejols.
Marvejols STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marvejols
- The overall average booking lead time for vacation rentals in Marvejols is 42 days.
- Guests book furthest in advance for stays during March (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Marvejols.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Marvejols averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marvejols (2025)
Amenity Prevalence
Amenity Insights for Marvejols
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marvejols to stay competitive.
Marvejols Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marvejols
- The typical guest profile for Airbnb in Marvejols consists of primarily domestic travelers (92%), often arriving from nearby Montpellier, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 92.4% of guests.
- Key international markets include France (92.4%) and Netherlands (1.4%).
- Top languages spoken are French (39.5%) followed by English (31%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montpellier and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marvejols Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,456 | $361.99 | 46% |
| Courzieu | 10 | $4,000 | $315.68 | 45% |
| Divajeu | 21 | $3,305 | $412.32 | 37% |
| Vanosc | 11 | $2,899 | $261.58 | 42% |
| Fontarèches | 10 | $2,713 | $550.46 | 38% |
| Redessan | 20 | $2,702 | $332.18 | 31% |
| Cavillargues | 12 | $2,689 | $303.46 | 37% |
| Verquières | 10 | $2,619 | $336.23 | 43% |
| Eygalières | 91 | $2,599 | $422.41 | 36% |
| Lamotte-du-Rhône | 12 | $2,591 | $340.55 | 33% |