Martignargues Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Martignargues in 2025? Explore comprehensive Airbnb analytics for Martignargues, Occitania, France to uncover income potential. This 2025 STR market report for Martignargues, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Martignargues, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martignargues Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martignargues Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martignargues (2025)
Understanding the monthly revenue variations for Airbnb listings in Martignargues is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martignargues is typically June, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martignargues across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,342+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,933 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,403 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $702, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martignargues
Martignargues Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martignargues STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martignargues:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martignargues
Average Daily Rate (ADR) Airbnb Trends in Martignargues (2025)
Effective short term rental pricing strategy in Martignargues involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martignargues typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $417+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Martignargues
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Airbnb Seasonality Analysis & Trends in Martignargues (2025)
Peak Season (June, August, July)
- Revenue averages $3,485 per month
- Occupancy rates average 44.8%
- Daily rates average $218
Shoulder Season
- Revenue averages $1,943 per month
- Occupancy maintains around 28.0%
- Daily rates hold near $196
Low Season (January, April, November)
- Revenue drops to average $1,234 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $192
Seasonality Insights for Martignargues
- The Airbnb seasonality in Martignargues shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martignargues's highest earning potential, with monthly revenues capable of climbing to $3,977, occupancy reaching a high of 57.5%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,145, occupancy could drop to 20.2%, and ADRs may adjust down to $185.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martignargues.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martignargues seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martignargues (2025)
Exploring the top neighborhoods for short-term rentals in Martignargues? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Martignargues Center | Charming village atmosphere with easy access to nearby attractions. Ideal for travelers seeking a peaceful stay while being close to historic sites and outdoor activities. | Local wine cellars, The historic village church, Nearby hiking trails, Vineyard tours, Local cuisine restaurants |
| Nîmes | A historic city known for its Roman monuments and rich history. Attracts many tourists looking to explore ancient architecture and culture. | The Arena of Nîmes, Maison Carrée, Jardins de la Fontaine, Temple de Diana, The Roman Museum |
| Pont du Gard | Famous UNESCO World Heritage site, attracting tourists interested in ancient Roman aqueducts and stunning natural landscapes. | The Pont du Gard, Walking and cycling paths, Water activities in the Gard River, Cultural exhibitions, Nature trails |
| Uzès | Picturesque town known for its medieval architecture and vibrant markets. Popular with those wanting a charming, authentic French experience. | The Duchy of Uzès, Uzès Saturday Market, The Haribo Museum, The beautiful surrounding countryside, Local boutiques and cafés |
| Anduze | Known for its bamboo grove and scenic river. Ideal for outdoor enthusiasts and those looking for relaxation in nature. | The Bambouseraie, The Anduze-Pont de Gard train, Local artisanal shops, Hiking and biking trails, Kayaking on the Gardon |
| Aigues-Mortes | A fortified medieval town in the Camargue, appealing to history lovers and those who enjoy unique coastal experiences. | The ramparts, The Carmargue Regional Nature Park, Local salt flats, Medieval architecture tours, Cultural festivals |
| Les Cévennes National Park | A stunning natural park that draws nature lovers, hikers, and outdoor adventurers. Perfect for Airbnb hosts catering to wellness and exploration. | Hiking trails, Scenic viewpoints, Local wildlife, Natural swimming holes, Visit traditional villages |
| Béziers | A charming town with rich history and beautiful canal views. Attracted by wine tours and local festivals, it to hosts a variety of tourists. | Saint-Nazaire Cathedral, The Canal du Midi, Local wine regions, The old town, Fêtes de Béziers |
Understanding Airbnb License Requirements & STR Laws in Martignargues (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Martignargues. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martignargues to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Martignargues (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martignarguesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mas des Hirondelles , near Uzes. 23 people
Entire Place • 9 bedrooms
LUXURY SUITE WITH JACUZZI
Private Room • N/A
Suite Jewelry and its SPA The house of the grape harvesters
Private Room • N/A
Bastide d'Andréa house for 12
Entire Place • 6 bedrooms
Le Mazet de Jeanne
Entire Place • 3 bedrooms
LUXURY SUITE GRAFFITI INDOOR SPA
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martignargues (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martignargues based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nadège | 7 | $149,667 | 346 | 4.96/5.0 |
| Jp | 1 | $70,727 | 13 | 4.77/5.0 |
| Ana | 1 | $26,753 | 19 | 4.74/5.0 |
| Anne | 2 | $12,103 | 30 | 5.00/5.0 |
| Ophelie | 1 | $11,792 | 8 | 4.75/5.0 |
| Francine & Frédo | 2 | $10,166 | 11 | 5.00/5.0 |
| Marie Pierre | 1 | $7,956 | 11 | 4.91/5.0 |
| Host #499624822 | 1 | $5,181 | 1 | N/A/5.0 |
| Cléa | 1 | $3,739 | 12 | 5.00/5.0 |
| Laila | 1 | $3,164 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martignargues.
Dive Deeper: Advanced Martignargues STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martignargues. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartignargues Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martignargues
- The Martignargues Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Martignargues, Hotel/Boutique properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- The presence of 44.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Martignargues Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martignargues
- The dominant room capacity in Martignargues is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 5+ bedrooms properties represent 44.5% of the active Airbnb listings in Martignargues, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martignargues.
Martignargues Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martignargues
- The most common guest capacity trend in Martignargues vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Martignargues STR market, accounting for 38.9% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martignargues.
- On average, properties in Martignargues are equipped to host 3.6 guests.
Martignargues Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martignargues
- The most common availability pattern in Martignargues falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Martignargues (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martignargues Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
38.9% of total
2 Nights
4 listings
22.2% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Martignargues is 1 Night, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Martignargues Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Martignargues, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.9% of Martignargues hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martignargues.
Martignargues Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
6.3% of total
Super Strict 60 Days
1 listings
6.3% of total
Non-refundable
6 listings
37.5% of total
Flexible
2 listings
12.5% of total
Moderate
1 listings
6.3% of total
Firm
3 listings
18.8% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Martignargues
- The prevailing Airbnb cancellation policy trend in Martignargues is Non-refundable, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (18.8%) and stricter (31.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Non-refundable policy to align with the 37.5% market standard in Martignargues.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Martignargues.
Martignargues STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martignargues
- The overall average booking lead time for vacation rentals in Martignargues is 73 days.
- Guests book furthest in advance for stays during September (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Martignargues.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Martignargues averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martignargues (2025)
Amenity Prevalence
Amenity Insights for Martignargues
- Essential amenities in Martignargues that guests expect include: Air conditioning, Heating, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Smoke alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Martignargues.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martignargues: Air conditioning, Heating, Free parking on premises, TV.
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martignargues to stay competitive.
Martignargues Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martignargues
- The typical guest profile for Airbnb in Martignargues consists of primarily domestic travelers (81%), often arriving from nearby Montpellier, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 81.4% of guests.
- Key international markets include France (81.4%) and Belgium (5.1%).
- Top languages spoken are French (52.6%) followed by English (28.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montpellier and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martignargues Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,099 | $342.18 | 43% |
| Dommartin | 10 | $3,861 | $322.58 | 38% |
| Courzieu | 10 | $3,724 | $314.98 | 47% |
| Divajeu | 19 | $3,644 | $392.06 | 40% |
| Gordes | 232 | $2,765 | $388.59 | 41% |
| Vanosc | 13 | $2,717 | $228.39 | 43% |
| Chantepérier | 22 | $2,712 | $321.78 | 35% |
| Vourles | 11 | $2,695 | $218.18 | 42% |
| Ménerbes | 100 | $2,573 | $456.49 | 41% |
| Saint-Auban-sur-l'Ouvèze | 10 | $2,515 | $194.97 | 52% |