Airbnb Market Analytics, Statistics and Data in Marseillan, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marseillan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marseillan:
How much do Airbnb hosts make on average per month in Marseillan?
The short-term rental market in Marseillan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,072 per month
- Strong performing properties (top 25%) make $1,980 or more
- Best-in-class properties (top 10%) achieve $3,351+ monthly
- Entry-level properties (bottom 25%) typically earn around $539
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marseillan
The market in Marseillan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marseillan
Daily rates in Marseillan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $95 per night
- Strong performing properties (top 25%) secure $128 or more
- Best-in-class properties (top 10%) pull in $199+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Marseillan
Peak Season (August, July, June)
- Revenue peaks at $3084.06 per month
- Occupancy rates reach 69.90%
- Daily rates average $136.02
Shoulder Season
- Revenue averages $1554.44 per month
- Occupancy maintains 35.70%
- Daily rates hold at $121.48
Low Season (November, December, January)
- Revenue drops to $817.35 per month
- Occupancy decreases to 21.15%
- Daily rates adjust to $108.70
Is it still profitable to do Airbnb in Marseillan in 2025?
Yes! Marseillan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $1554 and With 478 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marseillan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marseillan Plage | A popular beach destination in Marseillan known for its beautiful sandy beaches and family-friendly atmosphere. Perfect for tourists looking for sun, sea, and relaxation. | Marseillan Plage Beach, Parc de la Rade, Local seafood restaurants, Water sports activities, Summer beach clubs |
| Historic Marseillan | The charming old town of Marseillan features narrow streets, historic buildings, and a picturesque harbor. Ideal for those interested in culture and history. | Église Saint-Jean-Baptiste, Marseillan Harbor, Local artisan shops, Café terraces, Wine tasting tours |
| Étang de Thau | An area renowned for its oyster farming and stunning natural scenery. Great for eco-tourists and those who enjoy marine life. | Oyster farms, Nature trails, Biking routes around the étang, Birdwatching, Scenic waterfront |
| Wine Country | Proximity to famous Languedoc vineyards makes this area attractive for wine enthusiasts and tourists looking for wine tours and tastings. | Château de Grézan, Local wineries, Wine tasting tours, Vineyard tours, Wine festivals |
| Canal du Midi | A UNESCO World Heritage site that offers scenic views and leisurely walks or bike rides. Scenic location for travelers interested in outdoor activities. | Biking along Canal du Midi, Picnic areas, Boat rentals, Historical sites along the canal, Beautiful landscapes |
| Noilly Prat | Famous for its vermouth production, this area attracts food and drink enthusiasts looking to learn about local distilling practices. | Noilly Prat Distillery, Vermouth tasting tours, Culinary tours, Guided distillery visits, Local restaurants |
| Natural Reserves | Marseillan is close to several natural reserves offering rich biodiversity. Ideal for nature lovers and adventure seekers. | Marais du Bagnas, Nature walking trails, Birdwatching spots, Photography opportunities, Picnicking areas |
| Local Markets | The vibrant local markets are great for an authentic experience. Tourists can enjoy fresh produce, local specialties, and cultural immersion. | Marseillan Market, Local artisan crafts, Street food stalls, Live music during markets, Cultural events |
Do you need a license for Airbnb in Marseillan?
Yes, Marseillan requires a license for operating an Airbnb. Current market data shows 72% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Marseillan
Outstanding cottage
Entire Place • 7 bedrooms
House on the beach
Entire Place • 5 bedrooms
Villa by the Bagnas reserve
Entire Place • 3 bedrooms
Modern villa with swimming pool and 5 bedrooms.
Entire Place • 5 bedrooms
Villa Céladon. Pool, pondside
Entire Place • 5 bedrooms
House on the beach
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Marseillan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Clémentine | 8 | $203,549 | 166 | 4.91/5.0 |
| Manuel | 6 | $181,830 | 142 | 4.98/5.0 |
| Carine | 1 | $178,109 | 31 | 4.87/5.0 |
| Sylvie | 15 | $137,101 | 460 | 4.43/5.0 |
| Delphine | 4 | $125,392 | 59 | 4.80/5.0 |
| Sand | 11 | $92,538 | 279 | 4.83/5.0 |
| Nicolas | 2 | $90,350 | 230 | 4.90/5.0 |
| Herve | 1 | $79,232 | 4 | 5.00/5.0 |
| Jérôme | 2 | $74,858 | 182 | 4.79/5.0 |
| Frederique | 4 | $70,622 | 87 | 2.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marseillan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.7%), with apartment & condo and house properties comprising 94.0% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.1% combined)
Room Capacity Distribution
Analysis of 478 properties in Marseillan shows that 2 bedrooms properties are most prevalent, making up 35.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 70.3% of all listings.
Key Insights
- Most common: 2 bedrooms (35.4%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 70.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 478 properties in Marseillan reveals that 4 guests properties dominate the market, representing 42.7% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 61.5% of the market.
Key Insights
- Most common capacity: 4 guests (42.7% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 61.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 478 properties in Marseillan, the most common availability pattern is 271-366 days (57.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (57.1%)
- Most common booking duration: 31-90 days (33.9%)
- Properties with high availability (180+ days): 86.8%
- Properties with long-term bookings (180+ days): 14.6%
Minimum Stay Distributions
1 Night
55 listings
13.2% of total
2 Nights
121 listings
29.1% of total
3 Nights
91 listings
21.9% of total
4-6 Nights
64 listings
15.4% of total
7-29 Nights
68 listings
16.3% of total
30+ Nights
17 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 42.3%
- Mid-length stays (4-6 nights) represent 15.4% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 64.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
72 listings
18.4% of total
Moderate
94 listings
24% of total
Firm
107 listings
27.4% of total
Strict
118 listings
30.2% of total
Key Insights
- Strict is the preferred policy at 30.2% of listings
- The market shows a balanced distribution between guest-friendly (42.4%) and strict (57.6%) policies
- Flexible policies are least common at 18.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 95 days
- Shortest booking windows are in Jan, Dec, Feb, averaging 35 days
- Summer shows the longest average booking window at 95 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 95 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Marseillan
Below is the distribution of amenities across listings in Marseillan:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.4% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (5.3%) and Germany (4.7%)
- French is the top language at 49.5%, followed by English (31.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Toulouse and Paris markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marseillan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,710 | $408.63 | 40% |
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Porqueres | 14 | $4,208 | $430.74 | 34% |
| Castelnou | 13 | $3,991 | $504.86 | 30% |
| Bàscara | 13 | $3,680 | $475.87 | 36% |
| Bordils | 11 | $3,660 | $534.68 | 37% |
| Vilademuls | 21 | $3,418 | $345.44 | 36% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| les Llosses | 10 | $3,181 | $374.86 | 29% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
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