Marcillac-Vallon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Marcillac-Vallon in 2025? Explore comprehensive Airbnb analytics for Marcillac-Vallon, Occitania, France to uncover income potential. This 2025 STR market report for Marcillac-Vallon, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Marcillac-Vallon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marcillac-Vallon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marcillac-Vallon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marcillac-Vallon (2025)
Understanding the monthly revenue variations for Airbnb listings in Marcillac-Vallon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marcillac-Vallon is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marcillac-Vallon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,229+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,165 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $715 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $401, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marcillac-Vallon
Marcillac-Vallon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marcillac-Vallon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marcillac-Vallon:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marcillac-Vallon
Average Daily Rate (ADR) Airbnb Trends in Marcillac-Vallon (2025)
Effective short term rental pricing strategy in Marcillac-Vallon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marcillac-Vallon typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $146+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Marcillac-Vallon
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Airbnb Seasonality Analysis & Trends in Marcillac-Vallon (2025)
Peak Season (August, July, November)
- Revenue averages $1,365 per month
- Occupancy rates average 41.4%
- Daily rates average $91
Shoulder Season
- Revenue averages $879 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $91
Low Season (January, March, December)
- Revenue drops to average $680 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $86
Seasonality Insights for Marcillac-Vallon
- The Airbnb seasonality in Marcillac-Vallon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marcillac-Vallon's highest earning potential, with monthly revenues capable of climbing to $1,617, occupancy reaching a high of 48.0%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $634, occupancy could drop to 22.0%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marcillac-Vallon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marcillac-Vallon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marcillac-Vallon (2025)
Exploring the top neighborhoods for short-term rentals in Marcillac-Vallon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marcillac-Vallon Center | The heart of Marcillac-Vallon with charming streets, local shops, and restaurants. A great location for visitors wanting to experience local culture and cuisine. | Church of Saint James, Vallon Waterfall, Local vineyards, Markets, Cultural events |
| Nearby Vineyards | Surrounding vineyards provide a picturesque setting and attract wine enthusiasts and tourists looking for wine tours and tastings. | Vineyard tours, Wine tasting events, Scenic views, Local produce markets |
| Cantal Mountains | A natural paradise for hiking and outdoor activities, attracting nature lovers and adventure seekers. | Hiking trails, Scenic vistas, Wildlife watching, Outdoor activities |
| Curemons | A quaint village nearby, perfect for those looking for a peaceful retreat in a rural setting. | Historical sites, Curemons Chapel, Local festivals |
| Rodez | A larger city nearby known for its rich history and culture, appealing to those wanting to explore urban life and history. | Rodez Cathedral, Soulages Museum, Historical downtown, Shopping centers |
| Tournesol Park | A family-friendly area with parks and recreational facilities, great for visitors with children. | Playgrounds, Picnic areas, Outdoor sports, Walking paths |
| Saint-Amans-des-Cots | A charming village close to lakes and outdoor activities, ideal for families and nature enthusiasts. | Lakeside activities, Fishing, Hiking trails, Local craft shops |
| Belcastel | A stunning medieval village nearby known for its picturesque streets and historic castle, attracting history buffs and photographers. | Belcastel Castle, Historic architecture, Scenic views, Local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Marcillac-Vallon (2025)
While Marcillac-Vallon, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marcillac-Vallon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Marcillac-Vallon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marcillac-Vallonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Moulin de Laroque
Entire Place • 4 bedrooms
Small house in the Valley
Entire Place • 2 bedrooms
Large farmhouse in Aubrac
Entire Place • 6 bedrooms
Charming stone house
Entire Place • 2 bedrooms
The little gardens
Entire Place • N/A
cottage of the small barn in the meadow
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marcillac-Vallon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marcillac-Vallon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Payrau-Eche | 1 | $25,646 | 16 | 5.00/5.0 |
| Jérôme | 2 | $22,287 | 388 | 4.87/5.0 |
| Laure | 1 | $20,840 | 57 | 4.86/5.0 |
| Anthony | 2 | $16,723 | 37 | 4.95/5.0 |
| Christine | 2 | $16,441 | 103 | 4.95/5.0 |
| Jacques | 3 | $10,349 | 17 | 4.76/5.0 |
| Patricia | 1 | $7,271 | 40 | 4.78/5.0 |
| Salaville | 1 | $6,718 | 27 | 5.00/5.0 |
| Anthony | 1 | $5,456 | 34 | 4.71/5.0 |
| Laura | 1 | $2,653 | 9 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marcillac-Vallon.
Dive Deeper: Advanced Marcillac-Vallon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marcillac-Vallon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarcillac-Vallon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marcillac-Vallon
- The Marcillac-Vallon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marcillac-Vallon, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Marcillac-Vallon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marcillac-Vallon
- The dominant room capacity in Marcillac-Vallon is 2 bedrooms listings, making up 52.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 64.7% of the active Airbnb listings in Marcillac-Vallon, indicating a high concentration in these sizes.
- A significant 23.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marcillac-Vallon.
Marcillac-Vallon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marcillac-Vallon
- The most common guest capacity trend in Marcillac-Vallon vacation rentals is listings accommodating 6 guests (23.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Marcillac-Vallon STR market, accounting for 41.1% of listings.
- 41.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marcillac-Vallon.
- On average, properties in Marcillac-Vallon are equipped to host 4.5 guests.
Marcillac-Vallon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marcillac-Vallon
- The most common availability pattern in Marcillac-Vallon falls within the 271-366 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marcillac-Vallon (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marcillac-Vallon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
35.3% of total
2 Nights
5 listings
29.4% of total
3 Nights
1 listings
5.9% of total
7-29 Nights
1 listings
5.9% of total
30+ Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Marcillac-Vallon is 1 Night, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Marcillac-Vallon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Marcillac-Vallon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.3% of Marcillac-Vallon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marcillac-Vallon.
Marcillac-Vallon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
17.6% of total
Moderate
4 listings
23.5% of total
Firm
6 listings
35.3% of total
Strict
4 listings
23.5% of total
Cancellation Policy Insights for Marcillac-Vallon
- The prevailing Airbnb cancellation policy trend in Marcillac-Vallon is Firm, used by 35.3% of listings.
- A majority (58.8%) of hosts in Marcillac-Vallon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.3% market standard in Marcillac-Vallon.
- Regularly review your cancellation policy against competitors and market demand shifts in Marcillac-Vallon.
Marcillac-Vallon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marcillac-Vallon
- The overall average booking lead time for vacation rentals in Marcillac-Vallon is 66 days.
- Guests book furthest in advance for stays during September (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Marcillac-Vallon.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Marcillac-Vallon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marcillac-Vallon (2025)
Amenity Prevalence
Amenity Insights for Marcillac-Vallon
- Essential amenities in Marcillac-Vallon that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marcillac-Vallon: TV.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marcillac-Vallon to stay competitive.
Marcillac-Vallon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marcillac-Vallon
- The typical guest profile for Airbnb in Marcillac-Vallon consists of primarily domestic travelers (87%), often arriving from nearby Montpellier, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.7% of guests.
- Key international markets include France (86.7%) and Belgium (2.4%).
- Top languages spoken are French (48.9%) followed by English (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montpellier and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marcillac-Vallon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 12 | $4,669 | $403.10 | 43% |
| Puimisson | 13 | $3,090 | $406.86 | 39% |
| Lanta | 10 | $2,995 | $281.26 | 42% |
| Pont-de-Larn | 16 | $2,679 | $253.51 | 33% |
| La Magdelaine-sur-Tarn | 10 | $2,471 | $274.52 | 28% |
| Puéchabon | 13 | $2,407 | $265.47 | 35% |
| Nizas | 11 | $2,374 | $256.06 | 31% |
| Saint-Pierre-Roche | 14 | $2,256 | $176.21 | 44% |
| La Boissière | 12 | $2,221 | $207.97 | 42% |
| Saint-Victor-la-Rivière | 20 | $2,199 | $173.29 | 43% |