Marciac Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Marciac in 2025? Explore comprehensive Airbnb analytics for Marciac, Occitania, France to uncover income potential. This 2025 STR market report for Marciac, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in Marciac, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marciac Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marciac Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marciac (2025)
Understanding the monthly revenue variations for Airbnb listings in Marciac is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marciac is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marciac across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,675+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,120 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $667 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $357, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marciac
Marciac Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marciac STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marciac:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marciac
Average Daily Rate (ADR) Airbnb Trends in Marciac (2025)
Effective short term rental pricing strategy in Marciac involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marciac typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Marciac
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Airbnb Seasonality Analysis & Trends in Marciac (2025)
Peak Season (July, August, June)
- Revenue averages $1,136 per month
- Occupancy rates average 42.1%
- Daily rates average $97
Shoulder Season
- Revenue averages $762 per month
- Occupancy maintains around 31.9%
- Daily rates hold near $94
Low Season (March, April, December)
- Revenue drops to average $609 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $95
Seasonality Insights for Marciac
- The Airbnb seasonality in Marciac shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marciac's highest earning potential, with monthly revenues capable of climbing to $1,372, occupancy reaching a high of 47.6%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $592, occupancy could drop to 24.4%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marciac.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marciac seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marciac (2025)
Exploring the top neighborhoods for short-term rentals in Marciac? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre de Marciac | The heart of Marciac, known for its beautiful square and the annual Jazz Festival. A central location that attracts both culture lovers and tourists seeking to experience local charm. | Jazz in Marciac Festival, Basilique de Marciac, Le Café de la Paix, Marciac market, Local shops and restaurants |
| Marciac Lake | A serene area perfect for nature lovers and families. It offers outdoor activities and beautiful scenery, making it ideal for those looking to relax away from the hustle and bustle. | Marciac Lake, Hiking trails, Picnic areas, Fishing spots, Birdwatching opportunities |
| Nearby vineyards | This region is surrounded by picturesque vineyards producing well-known wines. Ideal for wine enthusiasts and those seeking a tranquil, rural experience. | Local wineries, Wine tasting tours, Château de Crouseilles, Vineyard tours, Culinary experiences |
| Historic Village | This area is rich in history and architecture, offering a glimpse into traditional French culture. Attracts those interested in history and architecture. | Ancient churches, Historic buildings, Cultural festivals, Local artisan shops, Cafés with local cuisine |
| Outdoor Sports Area | Marciac is close to various outdoor sports facilities, appealing to adventure seekers and sports enthusiasts. Great for hosting active tourists. | Cycling routes, Horse riding, Tennis courts, Golf courses, Adventure parks |
| Local Gastronomy Spots | Known for its delicious local cuisine, this area attracts foodies looking to experience authentic French gastronomy. A food haven for visitors. | Local markets, Gourmet restaurants, Cooking classes, Food festivals, Regional specialties |
| Cultural Events | Throughout the year, Marciac hosts various cultural events apart from the Jazz Festival, making it a vibrant hub for tourists and local artists. | Film festivals, Art exhibitions, Concerts, Local theater, Cultural workshops |
| Rural Retreats | Surrounding Marciac are various picturesque rural settings that offer peaceful retreats away from city life, perfect for relaxation and unwinding. | Countryside walks, Peaceful accommodations, Stargazing, Organic farms, Nature reserves |
Understanding Airbnb License Requirements & STR Laws in Marciac (2025)
While Marciac, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marciac to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Marciac (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marciacbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tourist accommodation La Saubolle in Marciac
Entire Place • 3 bedrooms
Maison "Dream in Marciac"
Entire Place • 5 bedrooms
ideal jazz festival apartment on the lake
Entire Place • 1 bedroom
Chalet de Lew
Entire Place • 2 bedrooms
Quiet apartment facing the lake
Entire Place • 1 bedroom
Townhouse in the Marciac bastide
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marciac (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marciac based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Charlène | 2 | $21,048 | 53 | 4.88/5.0 |
| Anouck | 3 | $19,853 | 77 | 4.78/5.0 |
| Sylvie | 2 | $17,546 | 167 | 4.83/5.0 |
| Bernadette | 1 | $15,857 | 46 | 4.91/5.0 |
| Agnes | 3 | $13,837 | 24 | 4.71/5.0 |
| Pascale | 1 | $13,532 | 101 | 4.85/5.0 |
| Cyril | 1 | $12,951 | 18 | 4.89/5.0 |
| Catherine | 4 | $12,249 | 62 | 4.95/5.0 |
| Cossou Pery | 2 | $12,183 | 11 | 4.75/5.0 |
| Frédéric | 1 | $11,206 | 13 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marciac.
Dive Deeper: Advanced Marciac STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marciac. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarciac Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marciac
- The Marciac Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.5% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Marciac, House properties are the most common (44.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Marciac Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marciac
- The dominant room capacity in Marciac is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.6% of the active Airbnb listings in Marciac, indicating a high concentration in these sizes.
Marciac Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marciac
- The most common guest capacity trend in Marciac vacation rentals is listings accommodating 4 guests (29.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Marciac STR market, accounting for 39.6% of listings.
- 19.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marciac.
- On average, properties in Marciac are equipped to host 3.2 guests.
Marciac Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marciac
- The most common availability pattern in Marciac falls within the 271-366 days range, representing 77.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marciac (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marciac Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
46.3% of total
2 Nights
17 listings
31.5% of total
3 Nights
6 listings
11.1% of total
4-6 Nights
3 listings
5.6% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
2 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Marciac is 1 Night, adopted by 46.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Marciac Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.3% of Marciac hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marciac.
Marciac Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
36% of total
Moderate
9 listings
18% of total
Firm
10 listings
20% of total
Strict
13 listings
26% of total
Cancellation Policy Insights for Marciac
- The prevailing Airbnb cancellation policy trend in Marciac is Flexible, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (54.0%) and stricter (46.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36% market standard in Marciac.
- Regularly review your cancellation policy against competitors and market demand shifts in Marciac.
Marciac STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marciac
- The overall average booking lead time for vacation rentals in Marciac is 46 days.
- Guests book furthest in advance for stays during June (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Marciac.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Marciac averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marciac (2025)
Amenity Prevalence
Amenity Insights for Marciac
- Popular amenities like Free parking on premises, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marciac to stay competitive.
Marciac Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marciac
- The typical guest profile for Airbnb in Marciac consists of primarily domestic travelers (86%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.1% of guests.
- Key international markets include France (86.1%) and Spain (3.8%).
- Top languages spoken are French (41.7%) followed by English (34.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marciac Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| la Baronia de Rialb | 15 | $4,072 | $393.99 | 42% |
| Saint-Laurent-des-Combes | 11 | $3,527 | $723.62 | 22% |
| Andorra la Vella | 44 | $2,617 | $216.75 | 42% |
| Eynesse | 14 | $2,546 | $292.87 | 36% |
| Cénac | 17 | $2,506 | $304.79 | 51% |
| les Escaldes | 30 | $2,493 | $245.31 | 41% |
| Beautiran | 12 | $2,488 | $198.71 | 33% |
| Coll de Nargó | 15 | $2,413 | $251.91 | 39% |
| La Magdelaine-sur-Tarn | 11 | $2,354 | $264.98 | 32% |
| el Tarter | 140 | $2,311 | $303.92 | 32% |