Airbnb Market Analytics, Statistics and Data in Lunel, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lunel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lunel:
How much do Airbnb hosts make on average per month in Lunel?
The short-term rental market in Lunel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $921 per month
- Strong performing properties (top 25%) make $1,793 or more
- Best-in-class properties (top 10%) achieve $3,010+ monthly
- Entry-level properties (bottom 25%) typically earn around $449
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lunel
The market in Lunel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lunel
Daily rates in Lunel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $86 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $258+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in Lunel
Peak Season (August, June, July)
- Revenue peaks at $2658.02 per month
- Occupancy rates reach 61.98%
- Daily rates average $126.68
Shoulder Season
- Revenue averages $1517.75 per month
- Occupancy maintains 35.96%
- Daily rates hold at $121.00
Low Season (December, November, January)
- Revenue drops to $856.26 per month
- Occupancy decreases to 23.78%
- Daily rates adjust to $117.22
Is it still profitable to do Airbnb in Lunel in 2025?
Yes! Lunel demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $1518 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lunel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre Ville | The bustling heart of Lunel, offering a blend of history, charm, and modern amenities. It attracts visitors interested in local culture and cuisine, making it ideal for Airbnb hosting. | Église Saint-Étienne, Musée de la Poterie, Place de la République, Les Halles de Lunel, Parc du Château de la Mairie |
| Lunel-Viel | A peaceful suburb of Lunel known for its scenic landscapes and family-friendly vibe. Popular among visitors looking for a quiet retreat while still being close to the city. | Château de Lunel, Local vineyards, Walking trails, Natural parks, Cultural festivals |
| La Grande Motte | A short drive from Lunel, this coastal town is famous for its beaches and modernist architecture. Ideal for tourists looking to enjoy the Mediterranean sun and sea. | Plage de la Grande Motte, Le Couchant, Promenade de la Mer, Golf de la Grande Motte, Water sports activities |
| Montpellier | Just a few kilometers from Lunel, Montpellier is a vibrant university city with a dynamic art scene and nightlife. It's a hot spot for younger travelers and cultural enthusiasts. | Place de la Comédie, Musée Fabre, Antigone District, Jardin des Plantes, Montpellier Zoo |
| Nîmes | Known for its well-preserved Roman monuments, Nîmes attracts history buffs and tourists alike. A great option for Airbnb due to its rich history and proximity to Lunel. | Amphithéâtre de Nîmes, Maison Carrée, Jardins de la Fontaine, Temple de Diane, Carré d'Art |
| Aigues-Mortes | A charming medieval town surrounded by ramparts and offering a unique glimpse into the past. Perfect for tourists interested in history and picturesque architecture. | Tour de Constance, Les Remparts, Place Saint-Louis, Canal du Rhône à Sète, Camargue tours |
| Saint-Laurent-d'Aigouze | A small, quaint village in the Camargue region that provides a rural escape and authentic French charm. It's ideal for visitors looking for tranquility and nature. | Local wildlife, Traditional Camargue farms, Market square, Cycling paths, Nature reserves |
| Carnon-Plage | A beach resort area that's perfect for families and beach-goers. Offers a vibrant atmosphere during the summer, making it an attractive spot for short-term rentals. | Carnon Beach, Marina, Water sports, Restaurants and cafes, Family-friendly activities |
Do you need a license for Airbnb in Lunel?
We recommend checking directly with Lunel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (4% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lunel
Maison Cévennes * A/C * Wifi * Jaccuzi Shared
Entire Place • 3 bedrooms
Holidays in Small Camargue between land and sea
Entire Place • 6 bedrooms
Sacré Coeur d'Ambrussum - L'Ambrussum
Entire Place • 3 bedrooms
Maison de rêve
Entire Place • 5 bedrooms
VILLA WITH PRIVATE POOL 15min BEACHES MONTPELLIER
Entire Place • 4 bedrooms
Beautiful family home 15 mins from the sea
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lunel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| La Costiere | 3 | $154,312 | 214 | 4.81/5.0 |
| François | 1 | $118,788 | 112 | 4.90/5.0 |
| Marylene | 2 | $58,548 | 35 | 4.70/5.0 |
| 35508488 | 1 | $45,885 | 23 | 4.65/5.0 |
| K Bira | 2 | $34,299 | 58 | 2.42/5.0 |
| Rodrigue & Marylène | 3 | $33,316 | 142 | 4.69/5.0 |
| Benjamin | 1 | $29,834 | 14 | 4.93/5.0 |
| Julien | 1 | $28,455 | 16 | 4.81/5.0 |
| Julien | 1 | $27,617 | 72 | 4.69/5.0 |
| 507615992 | 7 | $26,240 | 2 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lunel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.9%), with apartment & condo and house properties comprising 84.7% of inventory
- Untapped potential in outdoor & mobile, others segments (2.9% combined)
Room Capacity Distribution
Analysis of 137 properties in Lunel shows that 1 bedroom properties are most prevalent, making up 40.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.8% of all listings.
Key Insights
- Most common: 1 bedroom (40.1%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 62.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 137 properties in Lunel reveals that 4 guests properties dominate the market, representing 27.7% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 51.8% of the market.
Key Insights
- Most common capacity: 4 guests (27.7% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 51.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Lunel, the most common availability pattern is 271-366 days (62% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.1% of properties).
Key Insights
- Most common availability window: 271-366 days (62%)
- Most common booking duration: 31-90 days (40.1%)
- Properties with high availability (180+ days): 89.1%
- Properties with long-term bookings (180+ days): 12.4%
Minimum Stay Distributions
1 Night
42 listings
33.3% of total
2 Nights
45 listings
35.7% of total
3 Nights
15 listings
11.9% of total
4-6 Nights
13 listings
10.3% of total
7-29 Nights
9 listings
7.1% of total
30+ Nights
2 listings
1.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.0%
- Mid-length stays (4-6 nights) represent 10.3% of listings
- Monthly+ stays (1.6%) suggest a stable extended-stay market
- High market flexibility with 80.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
30 listings
27% of total
Moderate
39 listings
35.1% of total
Firm
17 listings
15.3% of total
Strict
25 listings
22.5% of total
Key Insights
- Moderate is the preferred policy at 35.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.1% of the market
- Firm policies are least common at 15.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 62 days
- Shortest booking windows are in Mar, Nov, Jan, averaging 24 days
- Summer shows the longest average booking window at 62 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Lunel
Below is the distribution of amenities across listings in Lunel:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.2% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (2.4%) and Belgium (1.8%)
- French is the top language at 50.3%, followed by English (31%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Paris and Marseille markets
- Develop localized content for Germany and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lunel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
| Villeneuvette | 13 | $2,965 | $241.62 | 42% |
| Redessan | 19 | $2,884 | $338.57 | 36% |
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