Airbnb Market Analytics, Statistics and Data in La Grande-Motte, Occitania, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Grande-Motte? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Grande-Motte:
How much do Airbnb hosts make on average per month in La Grande-Motte?
The short-term rental market in La Grande-Motte shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,118 per month
- Strong performing properties (top 25%) make $2,022 or more
- Best-in-class properties (top 10%) achieve $3,106+ monthly
- Entry-level properties (bottom 25%) typically earn around $558
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Grande-Motte
The market in La Grande-Motte shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Grande-Motte
Daily rates in La Grande-Motte vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $87 per night
- Strong performing properties (top 25%) secure $117 or more
- Best-in-class properties (top 10%) pull in $188+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
Get Live La Grande-Motte Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in La Grande-Motte
Peak Season (August, July, June)
- Revenue peaks at $2890.10 per month
- Occupancy rates reach 70.99%
- Daily rates average $125.77
Shoulder Season
- Revenue averages $1528.03 per month
- Occupancy maintains 38.34%
- Daily rates hold at $109.93
Low Season (November, December, January)
- Revenue drops to $791.67 per month
- Occupancy decreases to 26.63%
- Daily rates adjust to $100.16
Is it still profitable to do Airbnb in La Grande-Motte in 2025?
Yes! La Grande-Motte demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $1528 and As a mature market with 1486 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Grande-Motte
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Grande-Motte Town Center | The bustling heart of La Grande-Motte with easy access to shops, restaurants, and services. Its proximity to the beach makes it a popular choice for tourists seeking convenience and activities. | Plage du Couchant, Port of La Grande Motte, The Pyramid, Parc Gonflable, Local markets, Restaurants along the seafront |
| Couchant Beach | Famous for its wide sandy beach and beautiful sunsets, Couchant Beach is a favorite among beachgoers. Ideal for guests looking to relax by the sea. | Couchant Beach, Water sports activities, Sunset views, Beachfront restaurants, Walking paths |
| Le Grau-du-Roi | Located close by, this coastal town offers a mix of fishing heritage and tourist attractions, making it an appealing area for Airbnb hosts. | Plage de l'Espiguette, Seaquarium, Historic fishing port, Local seafood restaurants, Marinas |
| Espiguette Beach | Known for its natural beauty and vast sandy dunes, this beach attracts nature lovers and those looking to escape the crowded beaches. | Espiguette Beach, Natural reserve, Dune walks, Bird watching, Secluded spots |
| Port Camargue | A well-known marina area, popular with yacht enthusiasts and those looking for sea-related activities. Great for those who enjoy sailing and boating. | Port Camargue Marina, Beach clubs, Sailing activities, Restaurants by the marina |
| Parc Naturel Régional de Camargue | A beautiful natural area known for its wildlife and landscapes. Perfect for guests seeking outdoor activities and nature experiences. | Nature trails, Bird watching, Flamingo spotting, Horseback riding, Cycling paths |
| Montpellier | Located just a short drive away, this dynamic city is popular for urban explorers looking for cultural attractions, nightlife, and shopping. | Place de la Comédie, Montpellier Zoo, Musée Fabre, Historic city center, Shopping centers |
| Aigues-Mortes | A charming medieval town nearby, known for its impressive walls and rich history. It attracts tourists interested in culture and history. | Medieval City Walls, Tour de Constance, Canal du Rhône à Sète, Local artisan shops, Festivals and events |
Do you need a license for Airbnb in La Grande-Motte?
We recommend checking directly with La Grande-Motte's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (10% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in La Grande-Motte
Beautiful Villa La Grande Motte - Golf District
Entire Place • 5 bedrooms
Beautiful A/C and heated pool
Entire Place • 6 bedrooms
Serenity - P2 close to the beach
Entire Place • 1 bedroom
Suite Terrace XXL - Beachfront - BEACH VIBE
Entire Place • 1 bedroom
Unique 160m2 3ch 7p 2sdb stylish design 150m beach
Entire Place • 3 bedrooms
Luxury T4 sea view - terrace 35 m2 pool
Entire Place • 3 bedrooms
Top Performing Professional Hosts in La Grande-Motte
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| PGH-Premium Guest House | 30 | $613,721 | 329 | 3.67/5.0 |
| Ludo | 16 | $505,071 | 214 | 3.58/5.0 |
| Aleakeys Conciergerie | 23 | $221,533 | 311 | 4.31/5.0 |
| Sol-Y-Days LGM | 19 | $200,922 | 24 | 1.21/5.0 |
| Estelle - Interhome Group | 51 | $199,902 | 125 | 2.10/5.0 |
| Jérémi Century | 40 | $187,639 | 176 | 3.12/5.0 |
| Jerome | 6 | $160,347 | 606 | 4.81/5.0 |
| 383122078 | 31 | $145,037 | 0 | 0.00/5.0 |
| Charlotte | 1 | $142,443 | 25 | 5.00/5.0 |
| Conciergerie | 10 | $134,861 | 259 | 4.55/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Grande-Motte
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.7%), with apartment & condo and house properties comprising 99.4% of inventory
- Untapped potential in boutique & hotels, others segments (0.6% combined)
Room Capacity Distribution
Analysis of 1,486 properties in La Grande-Motte shows that 1 bedroom properties are most prevalent, making up 49.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.7% of all listings.
Key Insights
- Most common: 1 bedroom (49.9%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 64.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,486 properties in La Grande-Motte reveals that 4 guests properties dominate the market, representing 50.1% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 71.2% of the market.
Key Insights
- Most common capacity: 4 guests (50.1% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 71.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,486 properties in La Grande-Motte, the most common availability pattern is 271-366 days (53.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.4% of properties).
Key Insights
- Most common availability window: 271-366 days (53.8%)
- Most common booking duration: 31-90 days (33.4%)
- Properties with high availability (180+ days): 83.0%
- Properties with long-term bookings (180+ days): 18.2%
Minimum Stay Distributions
1 Night
193 listings
15% of total
2 Nights
510 listings
39.6% of total
3 Nights
241 listings
18.7% of total
4-6 Nights
204 listings
15.8% of total
7-29 Nights
102 listings
7.9% of total
30+ Nights
38 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.6%
- Mid-length stays (4-6 nights) represent 15.8% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 73.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
23 listings
1.9% of total
Super Strict 60 Days
3 listings
0.2% of total
Flexible
244 listings
20.2% of total
Moderate
321 listings
26.6% of total
Firm
326 listings
27% of total
Strict
292 listings
24.2% of total
Key Insights
- Firm is the preferred policy at 27.0% of listings
- The market shows a balanced distribution between guest-friendly (46.8%) and strict (51.2%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 73 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 33 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in La Grande-Motte
Below is the distribution of amenities across listings in La Grande-Motte:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.3% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (2.5%) and Switzerland (2.5%)
- French is the top language at 50.7%, followed by English (31.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Lyon and Paris markets
- Develop localized content for Germany and Switzerland
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Grande-Motte. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
| Villeneuvette | 13 | $2,965 | $241.62 | 42% |
| Redessan | 19 | $2,884 | $338.57 | 36% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights