Ax-les-Thermes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Ax-les-Thermes in 2025? Explore comprehensive Airbnb analytics for Ax-les-Thermes, Occitania, France to uncover income potential. This 2025 STR market report for Ax-les-Thermes, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 431 active listings.
Whether you're considering an Airbnb investment in Ax-les-Thermes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ax-les-Thermes Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ax-les-Thermes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ax-les-Thermes (2025)
Understanding the monthly revenue variations for Airbnb listings in Ax-les-Thermes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ax-les-Thermes is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ax-les-Thermes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,407+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,544 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $932 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $535, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ax-les-Thermes
Ax-les-Thermes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ax-les-Thermes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ax-les-Thermes:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ax-les-Thermes
Average Daily Rate (ADR) Airbnb Trends in Ax-les-Thermes (2025)
Effective short term rental pricing strategy in Ax-les-Thermes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ax-les-Thermes typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Ax-les-Thermes
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Airbnb Seasonality Analysis & Trends in Ax-les-Thermes (2025)
Peak Season (February, January, March)
- Revenue averages $2,025 per month
- Occupancy rates average 51.8%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,062 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $110
Low Season (May, October, November)
- Revenue drops to average $711 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $110
Seasonality Insights for Ax-les-Thermes
- The Airbnb seasonality in Ax-les-Thermes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ax-les-Thermes's highest earning potential, with monthly revenues capable of climbing to $2,857, occupancy reaching a high of 71.3%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $708, occupancy could drop to 23.7%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ax-les-Thermes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ax-les-Thermes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ax-les-Thermes (2025)
Exploring the top neighborhoods for short-term rentals in Ax-les-Thermes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ax-les-Thermes Village | Charming village known for its thermal baths and ski resort, offering a unique mountain getaway for tourists seeking relaxation and outdoor activities. | Thermes d'Ax-les-Thermes, Ski resort, Chemin de fer à crémaillère, Les Monts d'Olmes ski area, Ax 3 Domaines |
| Plateau de Beille | Beautiful plateau perfect for ski and mountain hiking, attracting outdoor enthusiasts and families looking for nature escapes. | Skiing at Plateau de Beille, Hiking trails, Stunning landscapes, Wildlife watching |
| Montgailhard | Located near Ax-les-Thermes, this area offers a peaceful retreat while still being close to the thermal baths and skiing, ideal for families and nature lovers. | Historic castle ruins, Natural parks, Cultural heritage sites |
| Luzenac | This picturesque village is a gateway to the Pyrenees, attracting those interested in rock climbing and the rich local culture. | Climbing routes, Local culture, Beautiful vistas |
| Les Cabannes | A quaint village nearby, popular with people looking to enjoy hiking and cycling while experiencing authentic French countryside charm. | Hiking trails, Cycling routes, Cafes and local shops |
| Tourné | A lesser-known gem that offers tranquility and beautiful rural landscapes, appealing to visitors looking to escape the hustle and bustle. | Scenic views, Local farms, Peaceful environment |
| Orgeix | A small village that provides easy access to both ski slopes and summer hiking paths, popular with adventure seekers and families alike. | Ski access, Hiking paths, Charming local life |
| Massa | A serene area known for its natural beauty, attracting nature enthusiasts who want a peaceful stay in the mountains, away from the crowds. | Nature walks, Beautiful scenery, Quiet environment |
Understanding Airbnb License Requirements & STR Laws in Ax-les-Thermes (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Ax-les-Thermes. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ax-les-Thermes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Ax-les-Thermes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ax-les-Thermesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet "L 'Ours" , 17 pers , Station Ax-3-Domaines
Entire Place • 7 bedrooms
CHARMING MOUNTAIN HOUSE IN AX-LES-THERMES
Entire Place • 5 bedrooms
spacious apartment of 14 people
Entire Place • 4 bedrooms
APARTMENT T4 LES CRETEES + AX-LES-THERMES PARKING
Entire Place • 3 bedrooms
House with garden and parking in the center of Ax
Entire Place • 5 bedrooms
Ground floor 4-star apartment village center Ax
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ax-les-Thermes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ax-les-Thermes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Franck Et Sabine | 10 | $333,387 | 732 | 4.92/5.0 |
| Raphael | 13 | $162,779 | 558 | 4.89/5.0 |
| Benjamin | 7 | $136,116 | 399 | 4.88/5.0 |
| Claire | 6 | $126,357 | 127 | 4.98/5.0 |
| Benoit | 8 | $106,255 | 486 | 4.93/5.0 |
| Cintia | 3 | $67,326 | 48 | 4.94/5.0 |
| Olivier | 1 | $55,867 | 21 | 4.95/5.0 |
| Valerie | 1 | $47,863 | 33 | 4.76/5.0 |
| Laura | 3 | $41,200 | 616 | 4.77/5.0 |
| Dominique | 1 | $40,320 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ax-les-Thermes.
Dive Deeper: Advanced Ax-les-Thermes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ax-les-Thermes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAx-les-Thermes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ax-les-Thermes
- The Ax-les-Thermes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 431 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ax-les-Thermes, Apartment/Condo properties are the most common (81.9%), reflecting the local real estate landscape.
- Houses represent a significant 15.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Ax-les-Thermes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ax-les-Thermes
- The dominant room capacity in Ax-les-Thermes is 1 bedroom listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.4% of the active Airbnb listings in Ax-les-Thermes, indicating a high concentration in these sizes.
Ax-les-Thermes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ax-les-Thermes
- The most common guest capacity trend in Ax-les-Thermes vacation rentals is listings accommodating 4 guests (35.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Ax-les-Thermes STR market, accounting for 54.1% of listings.
- 38.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ax-les-Thermes.
- On average, properties in Ax-les-Thermes are equipped to host 4.9 guests.
Ax-les-Thermes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ax-les-Thermes
- The most common availability pattern in Ax-les-Thermes falls within the 271-366 days range, representing 49.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ax-les-Thermes (40.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ax-les-Thermes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
7.1% of total
2 Nights
82 listings
19.3% of total
3 Nights
36 listings
8.5% of total
4-6 Nights
63 listings
14.9% of total
7-29 Nights
35 listings
8.3% of total
30+ Nights
178 listings
42% of total
Key Insights
- The most prevalent minimum stay requirement in Ax-les-Thermes is 30+ Nights, adopted by 42% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42%) caters to monthly stays (30+ nights) in Ax-les-Thermes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42% of Ax-les-Thermes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ax-les-Thermes.
Ax-les-Thermes Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
50 listings
12.1% of total
Moderate
103 listings
24.9% of total
Firm
114 listings
27.6% of total
Strict
146 listings
35.4% of total
Cancellation Policy Insights for Ax-les-Thermes
- The prevailing Airbnb cancellation policy trend in Ax-les-Thermes is Strict, used by 35.4% of listings.
- A majority (63.0%) of hosts in Ax-les-Thermes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.4% market standard in Ax-les-Thermes.
- With 35.4% using Strict terms, this is a viable option in Ax-les-Thermes, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ax-les-Thermes.
Ax-les-Thermes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ax-les-Thermes
- The overall average booking lead time for vacation rentals in Ax-les-Thermes is 51 days.
- Guests book furthest in advance for stays during February (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Ax-les-Thermes.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Ax-les-Thermes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ax-les-Thermes (2025)
Amenity Prevalence
Amenity Insights for Ax-les-Thermes
- Essential amenities in Ax-les-Thermes that guests expect include: Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ax-les-Thermes: Kitchen, TV, Heating.
- Prioritize adding missing essentials: Kitchen, TV, Heating.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ax-les-Thermes to stay competitive.
Ax-les-Thermes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ax-les-Thermes
- The typical guest profile for Airbnb in Ax-les-Thermes consists of primarily domestic travelers (87%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.5% of guests.
- Key international markets include France (86.5%) and Spain (5.9%).
- Top languages spoken are French (42.9%) followed by English (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ax-les-Thermes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyelles | 49 | $6,368 | $1057.51 | 36% |
| Cornellà del Terri | 16 | $5,220 | $455.50 | 41% |
| Bescanó | 11 | $5,168 | $464.91 | 45% |
| Vallirana | 10 | $5,104 | $332.19 | 57% |
| Tiana | 13 | $4,721 | $294.42 | 47% |
| Amer | 12 | $4,529 | $433.35 | 37% |
| Porqueres | 14 | $4,191 | $508.55 | 33% |
| la Baronia de Rialb | 15 | $4,072 | $393.99 | 42% |
| Sant Vicenç de Montalt | 44 | $4,020 | $410.44 | 40% |
| Premià de Dalt | 33 | $3,890 | $331.08 | 46% |