Soustons Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Soustons in 2025? Explore comprehensive Airbnb analytics for Soustons, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Soustons, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 420 active listings.
Whether you're considering an Airbnb investment in Soustons, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Soustons Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Soustons Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Soustons (2025)
Understanding the monthly revenue variations for Airbnb listings in Soustons is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Soustons is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Soustons across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,038+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,707 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,003 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $570, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Soustons
Soustons Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Soustons STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Soustons:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Soustons
Average Daily Rate (ADR) Airbnb Trends in Soustons (2025)
Effective short term rental pricing strategy in Soustons involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Soustons typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Soustons
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Airbnb Seasonality Analysis & Trends in Soustons (2025)
Peak Season (August, July, September)
- Revenue averages $2,674 per month
- Occupancy rates average 56.9%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,235 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $163
Low Season (January, February, November)
- Revenue drops to average $812 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $160
Seasonality Insights for Soustons
- The Airbnb seasonality in Soustons shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Soustons's highest earning potential, with monthly revenues capable of climbing to $3,597, occupancy reaching a high of 71.0%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $755, occupancy could drop to 20.2%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Soustons.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Soustons seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Soustons (2025)
Exploring the top neighborhoods for short-term rentals in Soustons? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Les Étangs de Soustons | A picturesque area renowned for its beautiful lakes and outdoor activities. Ideal for families looking for nature-focused getaways. | Soustons Lake, Pedestrian and cycling trails, Fishing spots, Picnic areas |
| Soustons Beach | Offers direct access to the Atlantic coast, with sandy beaches and water sports. Perfect for beach lovers and surfers. | Surfing school, Beach volleyball courts, Coastal walking paths, Restaurants along the beach |
| Centre-Ville de Soustons | The town center featuring charming shops, local markets, and cafes. Great place for experiencing the local culture and community. | Local markets, Bistros and cafes, Town square, Cultural events and festivals |
| Les Landes Nature Reserve | A natural reserve providing tranquility and beautiful landscapes. Attracts nature enthusiasts and those seeking peace and quiet. | Nature trails, Bird watching, Flora and fauna diversity, Picnic spots |
| Vieux-Boucau-les-Bains | Nearby coastal town known for its maritime charm and vibrant atmosphere. Great for visitors looking for seaside experiences. | Old port, Beaches, Surf clubs, Water activities |
| Moliets-et-Maa | Famous for its golf courses and proximity to the beach, it is popular among sport enthusiasts and beachgoers. | Moliets Golf Course, Plage de Moliets, Surf schools, Cycling routes |
| Messanges | A tranquil village with direct access to the beach and forest, perfect for those seeking relaxation and nature. | Beaches, Forest trails, Cycling paths, Campsites |
| Hossegor | A trendy surfing hotspot known for its lively atmosphere, popular among young travelers and surfers. | Central Beach, Surf competitions, Shops and nightlife, Lakes and parks |
Understanding Airbnb License Requirements & STR Laws in Soustons (2025)
Yes, Soustons, Nouvelle-Aquitaine, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Soustons to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Soustons (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Soustonsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Salty Woods Lodge_Walking distance from beach, 12p
Entire Place • 6 bedrooms
Villa Pinsolle, Golf View, Temperate Pool
Entire Place • 6 bedrooms
Villa Les Bruyères LAKE & OCEAN
Entire Place • 6 bedrooms
13/14p the forest in the house, beaches at 10min
Entire Place • 4 bedrooms
Peaceful 220m villa pool, garden, Petanque court
Entire Place • 6 bedrooms
Charming sheepfold near ocean, heated pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Soustons (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Soustons based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lynn | 4 | $128,939 | 17 | 5.00/5.0 |
| Pascale | 2 | $95,677 | 14 | 4.92/5.0 |
| Hélène | 1 | $86,939 | 29 | 4.90/5.0 |
| Evgeniya | 1 | $84,698 | 49 | 4.88/5.0 |
| Host #518530925 | 5 | $81,393 | 0 | N/A/5.0 |
| Holidu | 3 | $79,784 | 8 | 4.75/5.0 |
| Rive Gauche | 13 | $76,152 | 27 | 4.54/5.0 |
| Lise | 5 | $64,621 | 254 | 4.92/5.0 |
| Ravindra | 1 | $48,747 | 28 | 4.61/5.0 |
| Régine | 1 | $47,703 | 17 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Soustons.
Dive Deeper: Advanced Soustons STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Soustons. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSoustons Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Soustons
- The Soustons Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 420 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Soustons, House properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 59.3% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.6%) offer potential for unique stay experiences.
Soustons Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Soustons
- The dominant room capacity in Soustons is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.9% of the active Airbnb listings in Soustons, indicating a high concentration in these sizes.
- A significant 26.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Soustons.
Soustons Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Soustons
- The most common guest capacity trend in Soustons vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Soustons STR market, accounting for 54.8% of listings.
- 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Soustons.
- On average, properties in Soustons are equipped to host 4.7 guests.
Soustons Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Soustons
- The most common availability pattern in Soustons falls within the 271-366 days range, representing 66% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Soustons (48.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Soustons Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
64 listings
15.6% of total
2 Nights
88 listings
21.5% of total
3 Nights
48 listings
11.7% of total
4-6 Nights
73 listings
17.8% of total
7-29 Nights
64 listings
15.6% of total
30+ Nights
73 listings
17.8% of total
Key Insights
- The most prevalent minimum stay requirement in Soustons is 2 Nights, adopted by 21.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.8%) caters to monthly stays (30+ nights) in Soustons, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 21.5% of Soustons hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Soustons.
Soustons Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.6% of total
Flexible
68 listings
19.2% of total
Moderate
77 listings
21.7% of total
Firm
107 listings
30.1% of total
Strict
101 listings
28.5% of total
Cancellation Policy Insights for Soustons
- The prevailing Airbnb cancellation policy trend in Soustons is Firm, used by 30.1% of listings.
- A majority (58.6%) of hosts in Soustons utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.1% market standard in Soustons.
- Regularly review your cancellation policy against competitors and market demand shifts in Soustons.
Soustons STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Soustons
- The overall average booking lead time for vacation rentals in Soustons is 46 days.
- Guests book furthest in advance for stays during August (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Soustons.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Soustons averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Soustons (2025)
Amenity Prevalence
Amenity Insights for Soustons
- Essential amenities in Soustons that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Heating, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Soustons: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Soustons to stay competitive.
Soustons Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Soustons
- The typical guest profile for Airbnb in Soustons consists of primarily domestic travelers (84%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.9% of guests.
- Key international markets include France (83.9%) and Spain (6.7%).
- Top languages spoken are French (42.4%) followed by English (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Soustons Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Laurent-des-Combes | 11 | $3,527 | $723.62 | 22% |
| San Sebastián | 1,469 | $3,275 | $265.99 | 48% |
| Labastida/Bastida | 10 | $2,721 | $238.70 | 31% |
| Cénac | 17 | $2,506 | $304.79 | 51% |
| Beautiran | 12 | $2,488 | $198.71 | 33% |
| Dima | 13 | $2,392 | $337.60 | 44% |
| Larraun | 18 | $2,391 | $227.77 | 40% |
| Hernani | 11 | $2,272 | $323.04 | 40% |
| Gautegiz Arteaga | 21 | $2,261 | $295.79 | 34% |
| Valle de Yerri/Deierri | 13 | $2,250 | $312.72 | 30% |