Airbnb Market Analytics, Statistics and Data in Soulac-sur-Mer, Nouvelle-Aquitaine, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Soulac-sur-Mer? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Soulac-sur-Mer:
How much do Airbnb hosts make on average per month in Soulac-sur-Mer?
The short-term rental market in Soulac-sur-Mer shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,185 per month
- Strong performing properties (top 25%) make $2,129 or more
- Best-in-class properties (top 10%) achieve $3,402+ monthly
- Entry-level properties (bottom 25%) typically earn around $607
Revenue Variations by Month
Occupancy Rates Throughout the Year in Soulac-sur-Mer
The market in Soulac-sur-Mer shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Soulac-sur-Mer
Daily rates in Soulac-sur-Mer vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $172 or more
- Best-in-class properties (top 10%) pull in $267+ per night
- Entry-level properties (bottom 25%) earn around $83
Daily Rate Variations by Month
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Seasonality patterns in Soulac-sur-Mer
Peak Season (August, July, June)
- Revenue peaks at $3479.24 per month
- Occupancy rates reach 65.17%
- Daily rates average $167.46
Shoulder Season
- Revenue averages $1649.35 per month
- Occupancy maintains 34.72%
- Daily rates hold at $147.56
Low Season (December, March, February)
- Revenue drops to $803.92 per month
- Occupancy decreases to 17.76%
- Daily rates adjust to $134.17
Is it still profitable to do Airbnb in Soulac-sur-Mer in 2025?
Yes! Soulac-sur-Mer demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $1649 and With 463 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Soulac-sur-Mer
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La plage de Soulac | A beautiful beach area popular with families and sun-seekers. Ideal for beach vacations with plenty of sun, sand, and seaside activities. | La plage de Soulac-sur-Mer, Les Dunes de l'Atlantique, Eglise Notre-Dame de la Fin des Terres, Cycling along the coast, Water sports activities |
| Centre-ville de Soulac | The vibrant town center with shops, cafes, and local markets. A charming area that captures the essence of French seaside life. | Local markets, Cafes and restaurants, Souvenir shops, Church of Soulac, Historical sites |
| Le Parc de l'Aventure | An adventure park located in the region, offering outdoor activities like tree climbing and zip-lining, appealing to families and adventure enthusiasts. | Tree climbing, Adventure courses, Nature trails, Picnic areas |
| La Pointe de Grave | A picturesque location at the tip of the estuary, perfect for walks and nature exploration. It's closer to the ferry that takes you to Royan. | Ferry to Royan, Walking trails, Scenic views, Fishing spots |
| Les Vignes | A quieter residential area surrounded by vineyards. Ideal for those looking for a peaceful retreat while being close to the beach. | Vineyards, Wine tasting, Biking paths, Nature walks |
| Soulac Market | Known for its lively market days that attract both locals and tourists, this area is vibrant and showcases the local culture and gastronomy. | Local produce, Food stalls, Antique markets, Cultural events |
| Lac de Lacanau | A nearby lake with beautiful scenery and recreational activities such as fishing and kayaking, appealing to nature lovers. | Kayaking, Fishing, Bird-watching, Picnic areas |
| Cap Ferret | A short distance away, known for its stunning coastline and picturesque villages, this area attracts tourists looking for relaxation and scenic beauty. | Beaches, Biking trails, Local seafood restaurants, Ferry to Cap Ferret |
Do you need a license for Airbnb in Soulac-sur-Mer?
We recommend checking directly with Soulac-sur-Mer's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (8% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Soulac-sur-Mer
Villa Turquoise 6 bedrooms right in the center
Entire Place • 6 bedrooms
Family home at Sophie and Cédric's
Entire Place • 6 bedrooms
Villa Familiale La Pergola - 12 people
Entire Place • 5 bedrooms
Charming Soulacaise Villa
Entire Place • 4 bedrooms
Great holidays with family or friends
Entire Place • 6 bedrooms
Luxury villa in Soulac - 8 adults & 6 children
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Soulac-sur-Mer
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AJP Soulac Immobilier | 45 | $127,107 | 28 | 0.19/5.0 |
| Jerome | 9 | $118,005 | 464 | 4.70/5.0 |
| Sophie | 9 | $112,756 | 62 | 3.23/5.0 |
| Corinne | 5 | $94,214 | 663 | 4.81/5.0 |
| Caroline | 1 | $92,839 | 3 | 5.00/5.0 |
| Nicolas | 2 | $78,395 | 10 | 2.45/5.0 |
| Cédric | 1 | $76,897 | 4 | 5.00/5.0 |
| Julia | 3 | $76,121 | 69 | 4.91/5.0 |
| Stephanie | 2 | $67,603 | 16 | 2.50/5.0 |
| Nathalie | 1 | $59,287 | 4 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Soulac-sur-Mer
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.6%), with house and apartment & condo properties comprising 95.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (4.2% combined)
Room Capacity Distribution
Analysis of 463 properties in Soulac-sur-Mer shows that 2 bedrooms properties are most prevalent, making up 35.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 60.3% of all listings.
Key Insights
- Most common: 2 bedrooms (35.4%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 60.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 463 properties in Soulac-sur-Mer reveals that 4 guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 54.0% of the market.
Key Insights
- Most common capacity: 4 guests (32.8% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 54.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 463 properties in Soulac-sur-Mer, the most common availability pattern is 271-366 days (64.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.1% of properties).
Key Insights
- Most common availability window: 271-366 days (64.4%)
- Most common booking duration: 31-90 days (36.1%)
- Properties with high availability (180+ days): 89.8%
- Properties with long-term bookings (180+ days): 11.2%
Minimum Stay Distributions
1 Night
57 listings
14.5% of total
2 Nights
127 listings
32.2% of total
3 Nights
73 listings
18.5% of total
4-6 Nights
54 listings
13.7% of total
7-29 Nights
75 listings
19% of total
30+ Nights
8 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.7%
- Mid-length stays (4-6 nights) represent 13.7% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 65.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.6% of total
Super Strict 60 Days
9 listings
2.6% of total
Flexible
49 listings
14.3% of total
Moderate
59 listings
17.3% of total
Firm
98 listings
28.7% of total
Strict
125 listings
36.5% of total
Key Insights
- Strict is the preferred policy at 36.5% of listings
- Stricter policies (Firm & Strict) dominate at 65.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- The market supports stricter policies, with 65.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 102 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 40 days
- Summer shows the longest average booking window at 102 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 102 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Soulac-sur-Mer
Below is the distribution of amenities across listings in Soulac-sur-Mer:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.3% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (10.3%) and Switzerland (2.4%)
- French is the top language at 39.9%, followed by English (35.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Bordeaux and Paris markets
- Develop localized content for Germany and Switzerland
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Soulac-sur-Mer. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Cénac | 16 | $3,169 | $266.32 | 51% |
| Cérons | 11 | $2,990 | $201.27 | 40% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Beautiran | 10 | $2,920 | $220.18 | 36% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| Saint-Laurent-des-Combes | 11 | $2,833 | $722.01 | 22% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
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