Airbnb Market Analytics, Statistics and Data in Sainte-Marie-de-Ré, Nouvelle-Aquitaine, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sainte-Marie-de-Ré? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sainte-Marie-de-Ré:
How much do Airbnb hosts make on average per month in Sainte-Marie-de-Ré?
The short-term rental market in Sainte-Marie-de-Ré shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,030 per month
- Strong performing properties (top 25%) make $3,586 or more
- Best-in-class properties (top 10%) achieve $6,263+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,078
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sainte-Marie-de-Ré
The market in Sainte-Marie-de-Ré shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sainte-Marie-de-Ré
Daily rates in Sainte-Marie-de-Ré vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $176 per night
- Strong performing properties (top 25%) secure $318 or more
- Best-in-class properties (top 10%) pull in $516+ per night
- Entry-level properties (bottom 25%) earn around $113
Daily Rate Variations by Month
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Seasonality patterns in Sainte-Marie-de-Ré
Peak Season (August, July, June)
- Revenue peaks at $6632.04 per month
- Occupancy rates reach 70.68%
- Daily rates average $293.62
Shoulder Season
- Revenue averages $2845.92 per month
- Occupancy maintains 39.35%
- Daily rates hold at $254.44
Low Season (January, December, November)
- Revenue drops to $1430.09 per month
- Occupancy decreases to 24.46%
- Daily rates adjust to $227.53
Is it still profitable to do Airbnb in Sainte-Marie-de-Ré in 2025?
Yes! Sainte-Marie-de-Ré demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $2846 and With 374 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sainte-Marie-de-Ré
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Couarde-sur-Mer | Charming village with picturesque beaches and a local market. Ideal for families and tourists looking for a relaxed atmosphere away from bigger crowds. | Plage de La Couarde, Les Marais Salants de l'île de Ré, La Ferme de la Plaisance, Local Markets |
| Saint-Martin-de-Ré | Historic town with beautiful architecture and harbor views. Popular for its vibrant restaurants and shops, attracting both tourists and locals. | Harbor of Saint-Martin, Citadelle de Saint-Martin, Local boutiques, Restaurants and cafes |
| Rivedoux-Plage | Known for its beautiful sandy beaches and close proximity to the island's main attractions. Great for water sports and outdoor activities. | Plage de Rivedoux, Ile de Ré Cycling Trails, Water sports centers, Beachfront restaurants |
| La Flotte | Picturesque coastal village known for its charming markets and old-world charm. Offers a unique, authentic experience on the island. | Port de La Flotte, Market square, Abbaye des Châteliers, Beach access |
| Le Bois-Plage-en-Ré | Popular for its wide sandy beaches and clear waters. Attracts beach lovers and families, with plenty of amenities and activities available. | Plage du Bois-Plage, Local restaurants and cafes, Cycling paths, Water sports activities |
| Sainte-Marie-de-Ré | Traditional village atmosphere with beautiful beaches and a relaxed pace of life. Good for families and those looking to unwind. | Plage de la Basse Vallée, Église de Sainte-Marie, Cycling paths, Local wine tasting |
| Loix | Small, charming village surrounded by salt marshes. Known for its tranquil environment and natural beauty, attracting nature lovers. | Salt marshes, Natural reserves, Bicycle tours, Local shops |
| Saint-Clément-des-Baleines | Peaceful area known for its lighthouses and unspoiled nature. Ideal for those looking to explore the island's natural side. | Phare des Baleines, Nature reserves, Cycling trails, Beaches |
Do you need a license for Airbnb in Sainte-Marie-de-Ré?
We recommend checking directly with Sainte-Marie-de-Ré's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (17% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sainte-Marie-de-Ré
House 265m2, 9 bedrooms, garden, pool, hammam
Entire Place • 9 bedrooms
House with heated pool, 9 people, 4 bedrooms
Entire Place • 4 bedrooms
Villa Sea-from the Beach - Swimming Pool
Entire Place • 6 bedrooms
Maison de haut standing a proximité de la plage
Entire Place • 6 bedrooms
Large 5 * charming house with heated pool
Entire Place • 4 bedrooms
Vacation villa with a pool
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Sainte-Marie-de-Ré
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tourkia | 9 | $329,922 | 459 | 3.71/5.0 |
| Catherine | 8 | $320,979 | 224 | 4.81/5.0 |
| Francois | 6 | $152,156 | 48 | 4.02/5.0 |
| Majid | 5 | $148,536 | 69 | 3.96/5.0 |
| Véronique | 3 | $148,429 | 372 | 4.95/5.0 |
| 126602090 | 2 | $142,156 | 33 | 2.47/5.0 |
| Julie | 1 | $128,865 | 230 | 4.85/5.0 |
| Agnes | 3 | $120,620 | 408 | 4.93/5.0 |
| David | 2 | $110,865 | 65 | 4.98/5.0 |
| Taveau | 1 | $105,057 | 10 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sainte-Marie-de-Ré
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.9%), with house and boutique & hotels properties comprising 91.7% of inventory
- Untapped potential in apartment & condo, others, outdoor & mobile, unique stays segments (8.2% combined)
Room Capacity Distribution
Analysis of 374 properties in Sainte-Marie-de-Ré shows that 3 bedrooms properties are most prevalent, making up 24.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 48.4% of all listings.
Key Insights
- Most common: 3 bedrooms (24.6%)
- Least common: 5+ bedrooms (10.2%)
- Market concentration: 48.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 374 properties in Sainte-Marie-de-Ré reveals that 8+ guests properties dominate the market, representing 29.1% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 49.7% of the market.
Key Insights
- Most common capacity: 8+ guests (29.1% of market)
- Least common capacity: 3 guests (1.9% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 49.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 374 properties in Sainte-Marie-de-Ré, the most common availability pattern is 271-366 days (52.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.9% of properties).
Key Insights
- Most common availability window: 271-366 days (52.7%)
- Most common booking duration: 91-180 days (32.9%)
- Properties with high availability (180+ days): 85.0%
- Properties with long-term bookings (180+ days): 16.6%
Minimum Stay Distributions
1 Night
33 listings
9.9% of total
2 Nights
70 listings
21.1% of total
3 Nights
69 listings
20.8% of total
4-6 Nights
65 listings
19.6% of total
7-29 Nights
80 listings
24.1% of total
30+ Nights
15 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.0%
- Mid-length stays (4-6 nights) represent 19.6% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 51.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
4% of total
Super Strict 60 Days
3 listings
0.9% of total
Flexible
22 listings
6.8% of total
Moderate
44 listings
13.5% of total
Firm
81 listings
24.9% of total
Strict
162 listings
49.8% of total
Key Insights
- Strict is the preferred policy at 49.8% of listings
- Stricter policies (Firm & Strict) dominate at 74.7% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 74.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 117 days
- Shortest booking windows are in Jan, Feb, Nov, averaging 40 days
- Summer shows the longest average booking window at 117 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 117 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Sainte-Marie-de-Ré
Below is the distribution of amenities across listings in Sainte-Marie-de-Ré:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.6% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (8.3%) and Germany (4.3%)
- French is the top language at 44.7%, followed by English (37.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sainte-Marie-de-Ré. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Abzac | 12 | $2,513 | $356.14 | 33% |
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