Saint-Martin-de-Ré Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Saint-Martin-de-Ré in 2025? Explore comprehensive Airbnb analytics for Saint-Martin-de-Ré, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Saint-Martin-de-Ré, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 337 active listings.
Whether you're considering an Airbnb investment in Saint-Martin-de-Ré, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Martin-de-Ré Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Martin-de-Ré Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Martin-de-Ré (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Martin-de-Ré is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Martin-de-Ré is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Martin-de-Ré across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,199+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,665 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,701 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $969, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Martin-de-Ré
Saint-Martin-de-Ré Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Martin-de-Ré STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Martin-de-Ré:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Martin-de-Ré
Average Daily Rate (ADR) Airbnb Trends in Saint-Martin-de-Ré (2025)
Effective short term rental pricing strategy in Saint-Martin-de-Ré involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Martin-de-Ré typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $370+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Martin-de-Ré
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Airbnb Seasonality Analysis & Trends in Saint-Martin-de-Ré (2025)
Peak Season (August, July, September)
- Revenue averages $3,894 per month
- Occupancy rates average 60.0%
- Daily rates average $235
Shoulder Season
- Revenue averages $1,899 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $215
Low Season (January, February, November)
- Revenue drops to average $1,104 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $205
Seasonality Insights for Saint-Martin-de-Ré
- The Airbnb seasonality in Saint-Martin-de-Ré shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Martin-de-Ré's highest earning potential, with monthly revenues capable of climbing to $5,189, occupancy reaching a high of 74.3%, and ADRs peaking at $246.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,071, occupancy could drop to 25.8%, and ADRs may adjust down to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Martin-de-Ré.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Martin-de-Ré seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Martin-de-Ré (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Martin-de-Ré? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Flotte | Charming village known for its picturesque harbor and traditional architecture. Popular for tourists looking for a tranquil atmosphere and beautiful coastal views. | Harbor of La Flotte, Ecomuseum of Marais Salant, Plage de la Flotte, Phare des Baleines, Local markets |
| Saint-Martin-de-Ré | The main town on the island, notable for its historic fortifications and vibrant atmosphere. It's a great spot for both leisure and cultural experiences, attracting many visitors throughout the year. | Historic fortifications, Saint-Martin harbor, Moulin de la Tour, Local shops and cafes, Beaches nearby |
| Ars-en-Ré | A peaceful village renowned for its charming streets and exceptional scenery. Ideal for those who appreciate nature and tranquility while still being close to the coast. | Church of Ars-en-Ré, Salt marshes, Local vineyards, Bicycle paths, Nearby beaches |
| La Rochelle | Not on the island itself, but close by, La Rochelle offers urban amenities and attractions with a historical maritime charm. It's great for day trips from Saint-Martin-de-Ré. | Vieux Port, La Rochelle Aquarium, Historic towers, Museums, Shopping areas |
| Le Bois-Plage-en-Ré | Known for its beautiful beaches and laid-back atmosphere, this area is perfect for travelers looking to relax and enjoy sunbathing and swimming. | Plage du Bois-Plage, Local restaurants, Cycling trails, Local markets and shops |
| Rivedoux-Plage | A serene beach town ideal for families and those who enjoy outdoor activities. It's easily accessible and has a relaxing seaside vibe. | Rivedoux beach, Cycling routes, Water sports activities, Beachside cafes |
| La Couarde-sur-Mer | Offers a mix of stunning beaches and local culture, this village is perfect for travelers looking for a quieter beach experience without sacrificing access to amenities. | La Couarde beach, Local markets, Cycling paths, Scenic trails, Traditional eateries |
| Saint-Clément-des-Baleines | Located at the western tip of the island, it features rugged coastline and natural beauty. Great for lovers of outdoors and photography. | Phare des Baleines, Beautiful cliffs, Nature reserves, Cycling paths, Quiet beaches |
Understanding Airbnb License Requirements & STR Laws in Saint-Martin-de-Ré (2025)
With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Saint-Martin-de-Ré. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Martin-de-Ré to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 20% licensed listings)
Top Performing Airbnb Properties in Saint-Martin-de-Ré (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Martin-de-Rébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exceptional villa in the heart of Saint Martin
Entire Place • 7 bedrooms
Maison Piquecos - St Martin de Ré - Large pool
Entire Place • 6 bedrooms
Ile de Ré Logis Les Trois Moulins
Entire Place • 5 bedrooms
Big House 4* SEA VIEW
Entire Place • 6 bedrooms
Villa Miha (New house Saint Martin de Ré)
Entire Place • 5 bedrooms
Haven of peace in the heart of the village
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Martin-de-Ré (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Martin-de-Ré based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Catherine | 25 | $729,149 | 728 | 4.77/5.0 |
| L'Équipe Hoomy Conciergerie | 14 | $317,188 | 237 | 4.72/5.0 |
| Delphine | 1 | $195,470 | 25 | 5.00/5.0 |
| Emmanuel | 1 | $141,092 | 63 | 4.94/5.0 |
| Celia | 15 | $125,380 | 127 | 4.88/5.0 |
| Nicolas | 6 | $89,838 | 90 | 4.62/5.0 |
| Alain | 2 | $87,455 | 37 | 4.49/5.0 |
| Francis | 1 | $78,880 | 19 | 4.79/5.0 |
| Travel Paradise Fr | 2 | $77,927 | 4 | 4.50/5.0 |
| Philippe | 6 | $76,892 | 781 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Martin-de-Ré.
Dive Deeper: Advanced Saint-Martin-de-Ré STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Martin-de-Ré. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Martin-de-Ré Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Martin-de-Ré
- The Saint-Martin-de-Ré Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 337 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Martin-de-Ré, Apartment/Condo properties are the most common (49.9%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 3.9%) offer potential for unique stay experiences.
Saint-Martin-de-Ré Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Martin-de-Ré
- The dominant room capacity in Saint-Martin-de-Ré is 1 bedroom listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.3% of the active Airbnb listings in Saint-Martin-de-Ré, indicating a high concentration in these sizes.
- A significant 29.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Martin-de-Ré.
Saint-Martin-de-Ré Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Martin-de-Ré
- The most common guest capacity trend in Saint-Martin-de-Ré vacation rentals is listings accommodating 4 guests (35.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saint-Martin-de-Ré STR market, accounting for 57.9% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Martin-de-Ré.
- On average, properties in Saint-Martin-de-Ré are equipped to host 4.3 guests.
Saint-Martin-de-Ré Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Martin-de-Ré
- The most common availability pattern in Saint-Martin-de-Ré falls within the 271-366 days range, representing 46% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Martin-de-Ré (41.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Martin-de-Ré Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
8% of total
2 Nights
49 listings
15.1% of total
3 Nights
51 listings
15.7% of total
4-6 Nights
56 listings
17.2% of total
7-29 Nights
27 listings
8.3% of total
30+ Nights
116 listings
35.7% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Martin-de-Ré is 30+ Nights, adopted by 35.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.7%) caters to monthly stays (30+ nights) in Saint-Martin-de-Ré, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.7% of Saint-Martin-de-Ré hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Martin-de-Ré.
Saint-Martin-de-Ré Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
49 listings
15.9% of total
Super Strict 60 Days
3 listings
1% of total
Flexible
18 listings
5.8% of total
Moderate
52 listings
16.8% of total
Firm
77 listings
24.9% of total
Strict
110 listings
35.6% of total
Cancellation Policy Insights for Saint-Martin-de-Ré
- The prevailing Airbnb cancellation policy trend in Saint-Martin-de-Ré is Strict, used by 35.6% of listings.
- A majority (60.5%) of hosts in Saint-Martin-de-Ré utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.6% market standard in Saint-Martin-de-Ré.
- With 35.6% using Strict terms, this is a viable option in Saint-Martin-de-Ré, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Martin-de-Ré.
Saint-Martin-de-Ré STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Martin-de-Ré
- The overall average booking lead time for vacation rentals in Saint-Martin-de-Ré is 60 days.
- Guests book furthest in advance for stays during August (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Saint-Martin-de-Ré.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Martin-de-Ré averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Martin-de-Ré (2025)
Amenity Prevalence
Amenity Insights for Saint-Martin-de-Ré
- Essential amenities in Saint-Martin-de-Ré that guests expect include: Kitchen, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Martin-de-Ré: Kitchen, Heating, TV.
- Prioritize adding missing essentials: Kitchen, Heating, TV.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Martin-de-Ré to stay competitive.
Saint-Martin-de-Ré Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Martin-de-Ré
- The typical guest profile for Airbnb in Saint-Martin-de-Ré consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.8% of guests.
- Key international markets include France (77.8%) and United Kingdom (9.7%).
- Top languages spoken are French (43.9%) followed by English (35.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Martin-de-Ré Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $2,426 | $359.15 | 38% |
| Criteuil-la-Magdeleine | 11 | $2,409 | $459.03 | 34% |
| Bourneau | 11 | $2,403 | $454.04 | 33% |
| Le Bois-Plage-en-Ré | 309 | $2,248 | $293.19 | 43% |
| Vallon-sur-Gée | 11 | $2,213 | $385.44 | 26% |
| La Flotte | 391 | $2,192 | $247.51 | 45% |
| Sainte-Florence | 11 | $2,153 | $226.29 | 48% |
| Vouhé | 11 | $2,112 | $324.70 | 38% |
| Caden | 24 | $2,108 | $212.47 | 44% |
| Varrains | 14 | $2,027 | $183.85 | 38% |