Airbnb Market Analytics, Statistics and Data in Saint-Martin-de-Ré, Nouvelle-Aquitaine, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint-Martin-de-Ré? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint-Martin-de-Ré:
How much do Airbnb hosts make on average per month in Saint-Martin-de-Ré?
The short-term rental market in Saint-Martin-de-Ré shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,781 per month
- Strong performing properties (top 25%) make $2,895 or more
- Best-in-class properties (top 10%) achieve $4,760+ monthly
- Entry-level properties (bottom 25%) typically earn around $985
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint-Martin-de-Ré
The market in Saint-Martin-de-Ré shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint-Martin-de-Ré
Daily rates in Saint-Martin-de-Ré vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $149 per night
- Strong performing properties (top 25%) secure $234 or more
- Best-in-class properties (top 10%) pull in $391+ per night
- Entry-level properties (bottom 25%) earn around $105
Daily Rate Variations by Month
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Seasonality patterns in Saint-Martin-de-Ré
Peak Season (August, July, June)
- Revenue peaks at $5429.53 per month
- Occupancy rates reach 74.34%
- Daily rates average $253.12
Shoulder Season
- Revenue averages $2371.86 per month
- Occupancy maintains 40.82%
- Daily rates hold at $211.86
Low Season (November, February, January)
- Revenue drops to $1051.26 per month
- Occupancy decreases to 24.46%
- Daily rates adjust to $180.35
Is it still profitable to do Airbnb in Saint-Martin-de-Ré in 2025?
Yes! Saint-Martin-de-Ré demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $2372 and With 353 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint-Martin-de-Ré
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Town Center | Charming cobblestone streets and historic architecture, making it a prime location for tourists seeking culture and history. Close to key landmarks and local eateries for an authentic experience. | Saint-Martin-de-Ré Citadel, Church of Saint-Martin, Local markets, La Plage de La Cible, Rivedoux-Plage |
| The Marina | Picturesque marina area offering a range of dining options and water activities, ideal for families and couples looking for leisure and relaxation by the water. | Marina of Saint-Martin-de-Ré, Boat rentals, Sea excursions, Waterfront restaurants, Fishing spots |
| Beaches of Rivedoux | Beautiful sandy beaches perfect for sunbathing and water sports. Attracts beachgoers and families, ideal for summer rentals. | Rivedoux-Plage, Water sports activities, Beach bars, Picnic areas, Bike rental services |
| Lighthouse Area | Scenic area around the lighthouse with stunning coastal views. A popular walking spot for tourists and ideal for vacation rentals with beautiful vistas. | Phare des Baleines, Coastal walking paths, Nature reserves, Cycling routes, Observation points |
| Ile de Ré Nature Reserve | Natural beauty and tranquility, ideal for nature lovers and those looking for peaceful retreats. Great for eco-tourism and outdoor activities. | Nature trails, Birdwatching, Flora and fauna diversity, Cycling paths, Picnic areas |
| Cultural Attractions District | Home to museums and cultural institutions, offering insights into the local heritage. Attracts visitors interested in arts and history. | Robert Loustau Museum, Local art galleries, Cultural festivals, Theatre performances, Workshops for visitors |
| Bike Routes | Saint-Martin-de-Ré is known for its extensive bike paths. Attracts tourists looking for active vacations and outdoor experiences. | Bicycle rental shops, Scenic cycling routes, Bike tours, Access to beaches, Nature spots |
| Café and Shopping Streets | Vibrant streets filled with cafes, shops, and local artisans. Perfect for tourists looking to experience local culture and gastronomy. | Local cafés, Boutique shops, Food markets, Artisan craft shops, Street performances |
Do you need a license for Airbnb in Saint-Martin-de-Ré?
We recommend checking directly with Saint-Martin-de-Ré's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (20% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint-Martin-de-Ré
Exceptional villa in the heart of Saint Martin
Entire Place • 7 bedrooms
Maison Piquecos - St Martin de Ré - Large pool
Entire Place • 6 bedrooms
Le Clos Néraud, Maison au Coeur de St Martin de Ré
Entire Place • 4 bedrooms
Villa for 12, Large Garden, 8-Min Walk to Beach
Entire Place • 5 bedrooms
Maison de Charme in Saint Martin
Entire Place • 6 bedrooms
Beautiful new villa "Saint Mart" close to the beach
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Saint-Martin-de-Ré
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Catherine | 31 | $960,597 | 846 | 4.77/5.0 |
| L'Équipe Hoomy Conciergerie | 14 | $403,813 | 231 | 4.38/5.0 |
| Delphine | 1 | $197,660 | 25 | 5.00/5.0 |
| Nicolas | 6 | $182,041 | 90 | 4.62/5.0 |
| Celia | 14 | $159,111 | 139 | 3.83/5.0 |
| Emmanuel | 1 | $155,798 | 63 | 4.94/5.0 |
| 67718209 | 16 | $113,718 | 67 | 2.70/5.0 |
| Iman | 2 | $111,285 | 22 | 4.69/5.0 |
| Philippe | 6 | $109,330 | 773 | 4.83/5.0 |
| Espaces Atypiques | 4 | $76,553 | 38 | 3.38/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint-Martin-de-Ré
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.6%), with apartment & condo and house properties comprising 96.6% of inventory
- Untapped potential in boutique & hotels, unique stays, outdoor & mobile segments (3.4% combined)
Room Capacity Distribution
Analysis of 353 properties in Saint-Martin-de-Ré shows that 1 bedroom properties are most prevalent, making up 32% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.2% of all listings.
Key Insights
- Most common: 1 bedroom (32%)
- Least common: 5+ bedrooms (5.9%)
- Market concentration: 57.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 353 properties in Saint-Martin-de-Ré reveals that 4 guests properties dominate the market, representing 36.3% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 59.2% of the market.
Key Insights
- Most common capacity: 4 guests (36.3% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 59.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 353 properties in Saint-Martin-de-Ré, the most common availability pattern is 271-366 days (45.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.4% of properties).
Key Insights
- Most common availability window: 271-366 days (45.3%)
- Most common booking duration: 91-180 days (35.4%)
- Properties with high availability (180+ days): 81.6%
- Properties with long-term bookings (180+ days): 22.1%
Minimum Stay Distributions
1 Night
28 listings
9.2% of total
2 Nights
64 listings
20.9% of total
3 Nights
103 listings
33.7% of total
4-6 Nights
63 listings
20.6% of total
7-29 Nights
34 listings
11.1% of total
30+ Nights
14 listings
4.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 30.1%
- Mid-length stays (4-6 nights) represent 20.6% of listings
- Monthly+ stays (4.6%) suggest a stable extended-stay market
- High market flexibility with 63.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
1% of total
Super Strict 30 Days
46 listings
14.8% of total
Flexible
14 listings
4.5% of total
Moderate
55 listings
17.7% of total
Firm
76 listings
24.5% of total
Strict
116 listings
37.4% of total
Key Insights
- Strict is the preferred policy at 37.4% of listings
- Stricter policies (Firm & Strict) dominate at 61.9% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- The market supports stricter policies, with 61.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 98 days
- Shortest booking windows are in Dec, Jan, Nov, averaging 37 days
- Summer shows the longest average booking window at 98 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 98 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Saint-Martin-de-Ré
Below is the distribution of amenities across listings in Saint-Martin-de-Ré:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (10.1%) and Belgium (2.1%)
- French is the top language at 46.1%, followed by English (37.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Paris and Bordeaux markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint-Martin-de-Ré. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Abzac | 12 | $2,513 | $356.14 | 33% |
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