Airbnb Market Analytics, Statistics and Data in Royan, Nouvelle-Aquitaine, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Royan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Royan:
How much do Airbnb hosts make on average per month in Royan?
The short-term rental market in Royan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,130 per month
- Strong performing properties (top 25%) make $2,039 or more
- Best-in-class properties (top 10%) achieve $3,274+ monthly
- Entry-level properties (bottom 25%) typically earn around $578
Revenue Variations by Month
Occupancy Rates Throughout the Year in Royan
The market in Royan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Royan
Daily rates in Royan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $97 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $222+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
Get Live Royan Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Royan
Peak Season (August, July, June)
- Revenue peaks at $3117.16 per month
- Occupancy rates reach 68.72%
- Daily rates average $141.57
Shoulder Season
- Revenue averages $1648.56 per month
- Occupancy maintains 38.00%
- Daily rates hold at $129.07
Low Season (December, February, January)
- Revenue drops to $940.48 per month
- Occupancy decreases to 26.28%
- Daily rates adjust to $121.56
Is it still profitable to do Airbnb in Royan in 2025?
Yes! Royan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $1649 and As a mature market with 1004 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Royan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plage de Pontaillac | A popular beach in Royan known for its beautiful sandy shores and vibrant promenade. Ideal for travelers looking for sun, sea, and local dining options. | Pontaillac Beach, Casino de Royan, Les Jardins du Monde, Promenade de Pontaillac, Surf and water sports activities |
| Vieux Port | The historic old port area of Royan, surrounded by picturesque streets and traditional architecture. Great for travelers seeking local charm and access to waterfront activities. | Vieux Port de Royan, Market Square, Cité de l'Océan, Local seafood restaurants, Boat tours |
| Plage de la Grande Conche | This expansive beach is perfect for families and beachgoers alike, offering amenities and activities for all ages. Great location for relaxation and oceanfront fun. | Grande Conche Beach, Water sports rentals, Nearby cafes and restaurants, Scenic walking paths, Sunbathing and beach games |
| Centre Ville | The city center of Royan featuring shops, restaurants, and lively street life. A vibrant spot for urban tourism and local culture. | Royan Market, Shopping streets, Cultural events, Local art galleries, Café culture |
| Les Jardins du Monde | A beautiful park featuring various themed gardens that attract nature lovers and families. A peaceful retreat within the city. | Thematic gardens, Picnic areas, Walking trails, Cultural events, Floral exhibitions |
| Plage de Foncillon | An attractive beach known for its calm waters and family-friendly atmosphere. Ideal for guests looking for leisure by the sea. | Foncillon Beach, Water sports activities, Snack bars and cafes, Family-friendly amenities, Beach volleyball |
| Palmyre Zoo | Located a short drive from Royan, this zoo is home to a wide variety of animals and attracts families and nature enthusiasts. | Palmyre Zoo, Animal exhibits, Educational programs, Play areas for children, Nearby nature trails |
| Cote de Beauté | Renowned for its stunning coastal scenery and cycling paths, perfect for nature lovers and outdoor enthusiasts. | Coastal cycling paths, Scenic lookout points, Nature walks, Beach access, Photographic opportunities |
Do you need a license for Airbnb in Royan?
We recommend checking directly with Royan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (12% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Royan
7 bedroom villa with pool 600m from the ocean
Entire Place • 7 bedrooms
ROYAN beach - Beautiful Villa - 7 bedrooms 16 beds
Entire Place • 7 bedrooms
Apartment Mer Beau Rivage
Entire Place • 2 bedrooms
Villa Etoile
Entire Place • 5 bedrooms
Villa Cordouan with private pool
Entire Place • 5 bedrooms
Villa Bord de Mer, 200m Beach, 10 bedrooms
Entire Place • 10 bedrooms
Top Performing Professional Hosts in Royan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Myriam | 11 | $193,926 | 333 | 3.98/5.0 |
| Karl | 6 | $193,624 | 257 | 3.95/5.0 |
| Justine | 10 | $187,550 | 98 | 3.93/5.0 |
| Agence Le Rond Point | 43 | $179,909 | 258 | 3.19/5.0 |
| Kwol Homes | 2 | $162,293 | 9 | 2.50/5.0 |
| Marc | 2 | $156,522 | 77 | 4.86/5.0 |
| Holidu | 2 | $155,702 | 10 | 2.44/5.0 |
| Nicolas | 2 | $143,536 | 9 | 2.44/5.0 |
| Stephanie | 2 | $136,799 | 72 | 4.96/5.0 |
| Véronique | 3 | $112,081 | 121 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Royan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.5%), with apartment & condo and house properties comprising 95.6% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.5% combined)
Room Capacity Distribution
Analysis of 1,004 properties in Royan shows that 1 bedroom properties are most prevalent, making up 36.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.5% of all listings.
Key Insights
- Most common: 1 bedroom (36.2%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 68.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,004 properties in Royan reveals that 4 guests properties dominate the market, representing 38.1% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 57.3% of the market.
Key Insights
- Most common capacity: 4 guests (38.1% of market)
- Least common capacity: 7 guests (2.2% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 57.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,004 properties in Royan, the most common availability pattern is 271-366 days (58.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.5% of properties).
Key Insights
- Most common availability window: 271-366 days (58.9%)
- Most common booking duration: 31-90 days (37.5%)
- Properties with high availability (180+ days): 87.2%
- Properties with long-term bookings (180+ days): 13.5%
Minimum Stay Distributions
1 Night
124 listings
14% of total
2 Nights
242 listings
27.4% of total
3 Nights
215 listings
24.3% of total
4-6 Nights
176 listings
19.9% of total
7-29 Nights
90 listings
10.2% of total
30+ Nights
36 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 41.4%
- Mid-length stays (4-6 nights) represent 19.9% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 65.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Super Strict 60 Days
4 listings
0.5% of total
Flexible
175 listings
21.2% of total
Moderate
261 listings
31.6% of total
Firm
170 listings
20.6% of total
Strict
215 listings
26% of total
Key Insights
- Moderate is the preferred policy at 31.6% of listings
- The market shows a balanced distribution between guest-friendly (52.8%) and strict (46.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 81 days
- Shortest booking windows are in Feb, Nov, Jan, averaging 37 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Royan
Below is the distribution of amenities across listings in Royan:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.9%) and Germany (1.1%)
- French is the top language at 52.3%, followed by English (32.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.2%
Recommendations
- Target marketing campaigns for Paris and Bordeaux markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Royan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Cénac | 16 | $3,169 | $266.32 | 51% |
| Cérons | 11 | $2,990 | $201.27 | 40% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Beautiran | 10 | $2,920 | $220.18 | 36% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| Saint-Laurent-des-Combes | 11 | $2,833 | $722.01 | 22% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights