Airbnb Market Analytics, Statistics and Data in Poitiers, Nouvelle-Aquitaine, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Poitiers? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Poitiers:
How much do Airbnb hosts make on average per month in Poitiers?
The short-term rental market in Poitiers shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $942 per month
- Strong performing properties (top 25%) make $1,565 or more
- Best-in-class properties (top 10%) achieve $2,333+ monthly
- Entry-level properties (bottom 25%) typically earn around $491
Revenue Variations by Month
Occupancy Rates Throughout the Year in Poitiers
The market in Poitiers shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Poitiers
Daily rates in Poitiers vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $55 per night
- Strong performing properties (top 25%) secure $81 or more
- Best-in-class properties (top 10%) pull in $116+ per night
- Entry-level properties (bottom 25%) earn around $40
Daily Rate Variations by Month
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Seasonality patterns in Poitiers
Peak Season (May, June, April)
- Revenue peaks at $1446.62 per month
- Occupancy rates reach 56.63%
- Daily rates average $73.31
Shoulder Season
- Revenue averages $1203.90 per month
- Occupancy maintains 47.26%
- Daily rates hold at $70.35
Low Season (September, December, January)
- Revenue drops to $861.92 per month
- Occupancy decreases to 38.55%
- Daily rates adjust to $67.03
Is it still profitable to do Airbnb in Poitiers in 2025?
Yes! Poitiers demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1204 and As a mature market with 648 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Poitiers
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | A vibrant area full of history and culture, perfect for tourists wanting to explore Poitiers. It's close to major landmarks and has a lively atmosphere with plenty of dining options. | The Palace of Poitiers, Poitiers Cathedral, The Baptistery of Saint John, Place Charles de Gaulle, Rue des Halles |
| Saint-Benoît | A charming suburb of Poitiers offering a quieter atmosphere while still being close to the city. Popular with families and those seeking a peaceful stay with access to local parks and attractions. | Saint-Benoît Abbey, Parc de Blossac, Local markets, Cycling routes |
| Châtellerault | Just a short drive from Poitiers, this town offers affordable accommodation with cultural attractions. It's ideal for travelers looking for diverse experiences beyond Poitiers. | Châtellerault Bridge, Musée de Châtellerault, Relaxed riverside walks, Local historical sites |
| Futuroscope | Famous for the Futuroscope theme park, attracting families and thrill-seekers. This area offers unique entertainment options and can be very profitable for short-term rentals. | Futuroscope Theme Park, Aquarium du Poitou, Restaurants and entertainment spots |
| Montmorillon | A picturesque town known for its historical architecture and charm. It’s perfect for those wanting to experience the quaint side of France. | The Book Town, Historic old town center, Local artisan shops |
| La Roche-Posay | Known for its spa and wellness tourism, this area attracts visitors looking for relaxation and health treatments. It's a niche market for Airbnb hosts. | Thermal Spa, Town center, Surrounding nature trails |
| Angles-sur-l'Anglin | A stunning village named one of the 'Les Plus Beaux Villages de France'. It’s appealing to tourists seeking authentic French scenery and history. | Ruins of the castle, Scenic views, Local crafts shops |
| Civray | A friendly town with a rich history, Civray offers a lovely rural vibe while still providing accessibility to the larger towns. A great spot for less touristy experiences. | Civray Parish Church, Local markets, Cycling and walking paths |
Do you need a license for Airbnb in Poitiers?
We recommend checking directly with Poitiers's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Poitiers
Maison Coup de Coeur Insured
Entire Place • 4 bedrooms
Le Clos du Breuil - Villa 15 min from Futuroscope
Entire Place • 7 bedrooms
House with swimming pool in Poitiers
Entire Place • 5 bedrooms
Unique estate in Poitiers(8-18 pers)
Entire Place • 7 bedrooms
House with SPA in the city center
Entire Place • 4 bedrooms
Le Quatre. Seventies. Terrace. Hypercenter.
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Poitiers
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Janna | 20 | $246,768 | 984 | 4.34/5.0 |
| 275254001 | 22 | $206,913 | 1733 | 4.10/5.0 |
| Daniel | 3 | $163,446 | 577 | 4.83/5.0 |
| Monsieur Conciergerie | 18 | $157,503 | 691 | 4.33/5.0 |
| Nico | 6 | $147,732 | 1158 | 4.77/5.0 |
| Victor | 3 | $113,259 | 318 | 4.88/5.0 |
| Amélie | 7 | $110,483 | 303 | 4.11/5.0 |
| Aurélie | 13 | $105,290 | 511 | 4.07/5.0 |
| Philippe | 4 | $100,386 | 112 | 4.89/5.0 |
| Anais | 1 | $96,316 | 32 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Poitiers
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.2%), with apartment & condo and house properties comprising 94.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.6% combined)
Room Capacity Distribution
Analysis of 648 properties in Poitiers shows that 1 bedroom properties are most prevalent, making up 46% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.3% of all listings.
Key Insights
- Most common: 1 bedroom (46%)
- Least common: 5+ bedrooms (1.1%)
- Market concentration: 65.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 648 properties in Poitiers reveals that 2 guests properties dominate the market, representing 33.2% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 61.1% of the market.
Key Insights
- Most common capacity: 2 guests (33.2% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 61.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 648 properties in Poitiers, the most common availability pattern is 271-366 days (33.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.6% of properties).
Key Insights
- Most common availability window: 271-366 days (33.3%)
- Most common booking duration: 91-180 days (30.6%)
- Properties with high availability (180+ days): 64.7%
- Properties with long-term bookings (180+ days): 37.3%
Minimum Stay Distributions
1 Night
233 listings
43.5% of total
2 Nights
215 listings
40.1% of total
3 Nights
36 listings
6.7% of total
4-6 Nights
10 listings
1.9% of total
7-29 Nights
12 listings
2.2% of total
30+ Nights
30 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.6%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 90.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
169 listings
31.6% of total
Moderate
200 listings
37.4% of total
Firm
68 listings
12.7% of total
Strict
98 listings
18.3% of total
Key Insights
- Moderate is the preferred policy at 37.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.0% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 12.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 49 days
- Shortest booking windows are in Nov, Jan, Oct, averaging 34 days
- Summer shows the longest average booking window at 45 days, while Fall has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 45 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Oct when lead times are shortest
Popular Airbnb Amenities in Poitiers
Below is the distribution of amenities across listings in Poitiers:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.6% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.9%) and Spain (1.9%)
- French is the top language at 49.4%, followed by English (34.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for Paris and Poitiers markets
- Develop localized content for United Kingdom and Spain
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Poitiers. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Millançay | 12 | $3,769 | $505.81 | 37% |
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Villiers-sur-Loir | 10 | $3,579 | $246.30 | 42% |
| Coteaux-sur-Loire | 21 | $3,525 | $381.94 | 41% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Celle-Lévescault | 10 | $3,049 | $309.91 | 50% |
| Artannes-sur-Indre | 22 | $3,004 | $270.63 | 42% |
| Langon-sur-Cher | 13 | $2,967 | $353.81 | 33% |
| Le Grand-Pressigny | 10 | $2,949 | $279.06 | 33% |
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