Airbnb Market Analytics, Statistics and Data in Mont-de-Marsan, Nouvelle-Aquitaine, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mont-de-Marsan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mont-de-Marsan:
How much do Airbnb hosts make on average per month in Mont-de-Marsan?
The short-term rental market in Mont-de-Marsan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,045 per month
- Strong performing properties (top 25%) make $1,522 or more
- Best-in-class properties (top 10%) achieve $2,196+ monthly
- Entry-level properties (bottom 25%) typically earn around $515
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mont-de-Marsan
The market in Mont-de-Marsan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mont-de-Marsan
Daily rates in Mont-de-Marsan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $57 per night
- Strong performing properties (top 25%) secure $74 or more
- Best-in-class properties (top 10%) pull in $109+ per night
- Entry-level properties (bottom 25%) earn around $44
Daily Rate Variations by Month
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Seasonality patterns in Mont-de-Marsan
Peak Season (June, March, August)
- Revenue peaks at $1546.96 per month
- Occupancy rates reach 57.12%
- Daily rates average $78.69
Shoulder Season
- Revenue averages $1171.55 per month
- Occupancy maintains 44.99%
- Daily rates hold at $71.13
Low Season (November, December, January)
- Revenue drops to $578.75 per month
- Occupancy decreases to 31.51%
- Daily rates adjust to $64.59
Is it still profitable to do Airbnb in Mont-de-Marsan in 2025?
Yes! Mont-de-Marsan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and monthly revenue averaging $1172 and The market's 199 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mont-de-Marsan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre Ville | The heart of Mont-de-Marsan, vibrant with shops, cafes, and cultural attractions. Ideal for those wanting to experience the local lifestyle and history. | Saint-Sever Cathedral, Musee Despiau-Wlérick, Parc Jean Rameau, Place Marguerite Aizier, Cinema Le Palace |
| Parc de la Chênaie | A serene green area perfect for nature lovers. Families and tourists looking to escape the city's hustle will enjoy this peaceful neighborhood with parks and walking paths. | Parc des Sports, Chênaie de Mont-de-Marsan, La Petite Capelle, Lac des Bouzas |
| Route de Perchède | A quieter residential neighborhood that is gaining popularity among travelers for its proximity to amenities and a more local experience, making it attractive for longer stays. | Local bakeries, Farmers market, Park de La Cagnotte |
| Saint-Pierre-du-Mont | Known for its family-friendly atmosphere and community spirit. Great for those looking to cater to families visiting Mont-de-Marsan. | Cinéma Le Club, Lac de Saint-Pierre, Children's playgrounds, Nearby hiking trails |
| Aire-sur-l'Adour | A charming town close to Mont-de-Marsan, perfect for those looking for a quaint countryside experience, with historical sites and a welcoming community. | Historical center, The Adour River, Church of Saint-Jean-Baptiste |
| Tartas | A peaceful town with beautiful landscapes, perfect for nature retreats. Attracts visitors looking to experience the French countryside away from bustling city life. | Lac de Tartas, Local markets, Gastronomy trails |
| Villeneuve-de-Marsan | A small village near Mont-de-Marsan surrounded by nature. Ideal for travelers wanting a tranquil stay with outdoor activities and rural charm. | Église de Villeneuve, Local hiking trails, Fishing spots |
| Mugron | A picturesque village that offers a glimpse of rural French life. Suitable for Airbnb hosts looking to attract tourists seeking authenticity and local experiences. | Château de Mugron, Local farms, Festivals and events |
Do you need a license for Airbnb in Mont-de-Marsan?
We recommend checking directly with Mont-de-Marsan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (14% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mont-de-Marsan
Charming home "La Maison next door"
Entire Place • 4 bedrooms
Home
Entire Place • 5 bedrooms
Townhouse with a pool
Entire Place • 4 bedrooms
L 'Évasion - Hyper Centre - Private Garage
Entire Place • 4 bedrooms
A safe harbor in the city
Entire Place • 2 bedrooms
Spacious and bright home with pool.
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mont-de-Marsan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christopher Et Marine | 35 | $443,850 | 522 | 4.52/5.0 |
| Stephanie | 16 | $200,891 | 1734 | 4.74/5.0 |
| Jeremy | 7 | $114,853 | 295 | 4.84/5.0 |
| Laurent | 7 | $81,689 | 37 | 2.85/5.0 |
| Jérémy | 4 | $62,254 | 41 | 3.49/5.0 |
| Baptiste | 1 | $47,381 | 15 | 5.00/5.0 |
| Emeline | 1 | $43,753 | 7 | 5.00/5.0 |
| Fabienne | 3 | $33,276 | 52 | 3.32/5.0 |
| Sylvie | 1 | $33,038 | 6 | 5.00/5.0 |
| Virginie | 1 | $30,798 | 35 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mont-de-Marsan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.4%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, others segments (4.0% combined)
Room Capacity Distribution
Analysis of 199 properties in Mont-de-Marsan shows that 1 bedroom properties are most prevalent, making up 47.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.8% of all listings.
Key Insights
- Most common: 1 bedroom (47.2%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 64.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 199 properties in Mont-de-Marsan reveals that 2 guests properties dominate the market, representing 37.2% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 60.8% of the market.
Key Insights
- Most common capacity: 2 guests (37.2% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 60.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 199 properties in Mont-de-Marsan, the most common availability pattern is 271-366 days (33.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.2% of properties).
Key Insights
- Most common availability window: 271-366 days (33.2%)
- Most common booking duration: 181-270 days (32.2%)
- Properties with high availability (180+ days): 59.8%
- Properties with long-term bookings (180+ days): 41.2%
Minimum Stay Distributions
1 Night
66 listings
38.4% of total
2 Nights
53 listings
30.8% of total
3 Nights
31 listings
18% of total
4-6 Nights
7 listings
4.1% of total
30+ Nights
15 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.2%
- Mid-length stays (4-6 nights) represent 4.1% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 87.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
101 listings
58.4% of total
Moderate
44 listings
25.4% of total
Firm
5 listings
2.9% of total
Strict
23 listings
13.3% of total
Key Insights
- Flexible is the preferred policy at 58.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 83.8% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 2.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 67 days
- Shortest booking windows are in Sep, Oct, Nov, averaging 29 days
- Summer shows the longest average booking window at 62 days, while Fall has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Mont-de-Marsan
Below is the distribution of amenities across listings in Mont-de-Marsan:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.2% of total guests, indicating a dominant local market share.
- Primary international markets: Spain (3%) and United Kingdom (1.4%)
- French is the top language at 52.1%, followed by English (29.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%
Recommendations
- Target marketing campaigns for Paris and Bordeaux markets
- Develop localized content for Spain and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mont-de-Marsan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Sebastián | 1,443 | $3,768 | $272.22 | 49% |
| Cénac | 16 | $3,169 | $266.32 | 51% |
| Astaffort | 11 | $3,108 | $297.00 | 33% |
| Cérons | 11 | $2,990 | $201.27 | 40% |
| Beautiran | 10 | $2,920 | $220.18 | 36% |
| Flaujagues | 10 | $2,909 | $347.88 | 33% |
| Saint-Laurent-des-Combes | 11 | $2,833 | $722.01 | 22% |
| Hernani | 11 | $2,804 | $338.85 | 43% |
| Valle de Yerri/Deierri | 11 | $2,539 | $287.88 | 33% |
| Azet | 13 | $2,521 | $238.92 | 43% |
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