Airbnb Market Analytics, Statistics and Data in Les Mathes, Nouvelle-Aquitaine, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Les Mathes? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Les Mathes:
How much do Airbnb hosts make on average per month in Les Mathes?
The short-term rental market in Les Mathes shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $989 per month
- Strong performing properties (top 25%) make $1,782 or more
- Best-in-class properties (top 10%) achieve $2,955+ monthly
- Entry-level properties (bottom 25%) typically earn around $541
Revenue Variations by Month
Occupancy Rates Throughout the Year in Les Mathes
The market in Les Mathes shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Les Mathes
Daily rates in Les Mathes vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $90 per night
- Strong performing properties (top 25%) secure $132 or more
- Best-in-class properties (top 10%) pull in $221+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Les Mathes
Peak Season (August, July, June)
- Revenue peaks at $3241.17 per month
- Occupancy rates reach 69.53%
- Daily rates average $141.33
Shoulder Season
- Revenue averages $1430.05 per month
- Occupancy maintains 34.94%
- Daily rates hold at $122.26
Low Season (December, February, January)
- Revenue drops to $673.87 per month
- Occupancy decreases to 18.75%
- Daily rates adjust to $110.80
Is it still profitable to do Airbnb in Les Mathes in 2025?
Yes! Les Mathes demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $1430 and With 444 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Les Mathes
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Palmyre | Famous for its beautiful beaches and family-friendly attractions, this area is a hotspot for tourists looking for relaxation and fun. It features a stunning zoo and multiple water parks. | La Palmyre Zoo, La Grande Côte Beach, Aquarium La Rochelle, Les Jardins de la Côte Sauvage, La Palmyre Watersports |
| Les Mathes Village | Charming village atmosphere combined with direct access to the natural parks and the Atlantic coast, making it great for families and couples looking for a quaint retreat. | Parc Animalier de la Couronne, Le Puy du Fou, Côte Sauvage, Les Bains de La Palmyre |
| Île d'Oléron | A larger destination nearby offering serene beaches and a laid-back vibe, perfect for guests looking to escape the crowds and enjoy nature, cycling paths, and fresh seafood. | Château d'Oléron, Fort Louvois, Plage de la Boirie, La Cotinière |
| Royan | A vibrant coastal town known for its beautiful architecture, lovely beaches, and entertainment options, making it a great area for attracting a diverse range of guests. | Grande Conche Beach, Royan Market, Phare de Grave, Marche Central de Royan |
| Saint-Palais-sur-Mer | Known for its beautiful beaches and charming seaside promenade, it's a favorite among families and beachgoers looking for a relaxing vacation spot. | St. Palais-sur-Mer Beach, La Côte de Beauté, Palais des Congrès |
| Côte Sauvage | This wild coast offers stunning natural scenery and is perfect for guests seeking outdoor activities, including surfing and hiking along the cliffs. | Surfing Spots, Dunes de la Sainte, Hiking Trails |
| Mornac-sur-Seudre | An enchanting little village renowned for its traditional oyster ports, making it ideal for guests interested in local culture and cuisine. | Oyster Farms, Les Jardins de la Seudre, Café de la Seudre |
| La Tremblade | A lively coastal town that attracts tourists with its lively marina, and delicious seafood restaurants, perfect for families and friends looking to enjoy the seaside. | La Tremblade Marina, Plage de la Tremblade, Oyster Tasting Tours |
Do you need a license for Airbnb in Les Mathes?
We recommend checking directly with Les Mathes's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (8% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Les Mathes
La Villa Familiale La Palmyre
Entire Place • 4 bedrooms
Family villa in private club parc with beach acces
Entire Place • 4 bedrooms
Vacation villa for 10 people.
Entire Place • 5 bedrooms
MOBIL HOME 3 BEDROOMS CAMPING 4*LA PALMYRE 17
Entire Place • 3 bedrooms
Exceptional villa sea view - Palmyre golf course
Entire Place • 4 bedrooms
Villa du Sourdonnet
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Les Mathes
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bernard | 6 | $221,343 | 250 | 4.37/5.0 |
| Laura&Benjamin | 6 | $154,182 | 172 | 4.88/5.0 |
| Anne Et David | 8 | $127,086 | 62 | 4.36/5.0 |
| Yohann | 1 | $80,155 | 5 | 5.00/5.0 |
| Aurélie | 6 | $79,113 | 38 | 3.07/5.0 |
| Anne - Interhome Group | 10 | $65,113 | 18 | 1.64/5.0 |
| Hugues | 1 | $64,546 | 8 | 4.88/5.0 |
| Nicolas | 3 | $59,556 | 19 | 4.74/5.0 |
| Marie-Christine | 1 | $59,507 | 10 | 4.80/5.0 |
| Jean-Jacques | 1 | $55,941 | 3 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Les Mathes
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.5%), with house and apartment & condo properties comprising 87.2% of inventory
- Untapped potential in others, boutique & hotels segments (7.3% combined)
Room Capacity Distribution
Analysis of 444 properties in Les Mathes shows that 3 bedrooms properties are most prevalent, making up 41.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 76.6% of all listings.
Key Insights
- Most common: 3 bedrooms (41.4%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 76.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 444 properties in Les Mathes reveals that 6 guests properties dominate the market, representing 35.4% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 59.9% of the market.
Key Insights
- Most common capacity: 6 guests (35.4% of market)
- Least common capacity: 3 guests (1.8% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 59.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 444 properties in Les Mathes, the most common availability pattern is 271-366 days (61.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42.8% of properties).
Key Insights
- Most common availability window: 271-366 days (61.9%)
- Most common booking duration: 31-90 days (42.8%)
- Properties with high availability (180+ days): 92.8%
- Properties with long-term bookings (180+ days): 7.9%
Minimum Stay Distributions
1 Night
101 listings
26.9% of total
2 Nights
122 listings
32.4% of total
3 Nights
46 listings
12.2% of total
4-6 Nights
44 listings
11.7% of total
7-29 Nights
57 listings
15.2% of total
30+ Nights
6 listings
1.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.3%
- Mid-length stays (4-6 nights) represent 11.7% of listings
- Monthly+ stays (1.6%) suggest a stable extended-stay market
- High market flexibility with 71.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.3% of total
Flexible
70 listings
19.4% of total
Moderate
77 listings
21.4% of total
Firm
107 listings
29.7% of total
Strict
105 listings
29.2% of total
Key Insights
- Firm is the preferred policy at 29.7% of listings
- The market shows a balanced distribution between guest-friendly (40.8%) and strict (58.9%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 100 days
- Shortest booking windows are in Dec, Oct, Jan, averaging 41 days
- Summer shows the longest average booking window at 99 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Les Mathes
Below is the distribution of amenities across listings in Les Mathes:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.1% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.4%) and Belgium (0.7%)
- French is the top language at 58.1%, followed by English (29%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Paris and Bordeaux markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Les Mathes. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Cénac | 16 | $3,169 | $266.32 | 51% |
| Cérons | 11 | $2,990 | $201.27 | 40% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Beautiran | 10 | $2,920 | $220.18 | 36% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| Saint-Laurent-des-Combes | 11 | $2,833 | $722.01 | 22% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
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