Airbnb Market Analytics, Statistics and Data in La Rochelle, Nouvelle-Aquitaine, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Rochelle? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Rochelle:
How much do Airbnb hosts make on average per month in La Rochelle?
The short-term rental market in La Rochelle shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,401 per month
- Strong performing properties (top 25%) make $2,258 or more
- Best-in-class properties (top 10%) achieve $3,463+ monthly
- Entry-level properties (bottom 25%) typically earn around $722
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Rochelle
The market in La Rochelle shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Rochelle
Daily rates in La Rochelle vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $88 per night
- Strong performing properties (top 25%) secure $125 or more
- Best-in-class properties (top 10%) pull in $203+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in La Rochelle
Peak Season (August, July, April)
- Revenue peaks at $2580.79 per month
- Occupancy rates reach 67.86%
- Daily rates average $118.73
Shoulder Season
- Revenue averages $1762.32 per month
- Occupancy maintains 45.52%
- Daily rates hold at $112.87
Low Season (November, December, January)
- Revenue drops to $1025.77 per month
- Occupancy decreases to 31.14%
- Daily rates adjust to $108.04
Is it still profitable to do Airbnb in La Rochelle in 2025?
Yes! La Rochelle demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $1762 and As a mature market with 2714 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Rochelle
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Port (Vieux Port) | The bustling heart of La Rochelle, showcasing the historic harbor, stunning views, and vibrant atmosphere. It attracts tourists interested in maritime history, dining, and shopping. | La Rochelle Aquarium, Historic Harbor, Towers of La Rochelle, Café and restaurant terraces, Shopping boutiques |
| Marina | A picturesque area ideal for sailing enthusiasts and families seeking recreational activities. Offers an array of water sports and stunning views of the yachts. | Marina de La Rochelle, Boat rentals, Beach areas, Seaside promenades, Water sports activities |
| Saint-Nicolas | A charming neighborhood known for its historic streets, cafes, and boutique shops. It's a great area for travelers seeking a local experience close to attractions. | Saint-Nicolas Church, Rue Saint-Nicolas, Local cafes and bistros, Art galleries, Relaxing squares |
| Les Minimes | A popular residential district with beautiful beaches and nautical activities. It offers a family-friendly atmosphere with leisure options for all ages. | Plage des Minimes, Port de plaisance, La Rochelle beach, Family parks, Cycle paths |
| La Pallice | This area is an interesting mix of port activities and local culture, appealing to those interested in maritime industries and local life. | Commercial Port of La Rochelle, Fishing harbors, Local markets, Cultural events, Historical sites |
| Les Parcs | Renowned for its beautiful parks and green spaces, perfect for families and nature lovers. A quiet area that offers relaxation close to the city. | Parc Charruyer, Parc de la République, Walking trails, Playgrounds, Botanical gardens |
| Centre Ville (City Center) | The vibrant city center filled with shops, restaurants, and bars. Ideal for immersing in La Rochelle's urban life and cultural events. | La Rochelle market, Rue des Merciers, Theatre de La Rochelle, Shopping streets, Cultural festivals |
| Ile de Ré | An enchanting island close to La Rochelle, famous for its picturesque landscapes, beaches, and local cuisine. Highly sought after for a vacation experience. | Beaches of Ile de Ré, Local vineyards, Bicycle trails, Historic villages, Le Phare des Baleines |
Do you need a license for Airbnb in La Rochelle?
Yes, La Rochelle requires a license for operating an Airbnb. Current market data shows 76% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in La Rochelle
Maison Caju - Urban cottage Old Port district
Entire Place • 6 bedrooms
5 bedroom house with pool in La Rochelle
Entire Place • 5 bedrooms
Air-conditioned villa with pool near beach
Entire Place • 4 bedrooms
Quiet 2 steps from the center
Entire Place • 3 bedrooms
Exceptional villa with heated pool
Entire Place • 5 bedrooms
Yacht Aquamarina old port La Rochelle
Entire Place • 4 bedrooms
Top Performing Professional Hosts in La Rochelle
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabrice | 55 | $1,319,710 | 4890 | 4.68/5.0 |
| La Petite Clé | 28 | $1,008,204 | 1260 | 4.54/5.0 |
| Xavier | 32 | $535,083 | 1472 | 4.05/5.0 |
| Arnaud | 25 | $531,997 | 2601 | 4.81/5.0 |
| Lockey Conciergerie | 23 | $515,191 | 1270 | 4.48/5.0 |
| L'Atelier Locatif | 50 | $369,432 | 958 | 4.34/5.0 |
| Jessica | 12 | $318,349 | 263 | 4.05/5.0 |
| Welkeys | 20 | $308,952 | 334 | 4.23/5.0 |
| Karine | 13 | $244,430 | 190 | 4.17/5.0 |
| Xavier | 8 | $240,184 | 991 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Rochelle
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.1%), with apartment & condo and house properties comprising 93.5% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (6.4% combined)
Room Capacity Distribution
Analysis of 2,714 properties in La Rochelle shows that 1 bedroom properties are most prevalent, making up 47.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.1% of all listings.
Key Insights
- Most common: 1 bedroom (47.2%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 68.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,714 properties in La Rochelle reveals that 4 guests properties dominate the market, representing 36.4% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 68.3% of the market.
Key Insights
- Most common capacity: 4 guests (36.4% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 68.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,714 properties in La Rochelle, the most common availability pattern is 271-366 days (43.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (43.3%)
- Most common booking duration: 91-180 days (33.9%)
- Properties with high availability (180+ days): 76.5%
- Properties with long-term bookings (180+ days): 24.9%
Minimum Stay Distributions
1 Night
350 listings
14.8% of total
2 Nights
950 listings
40.1% of total
3 Nights
363 listings
15.3% of total
4-6 Nights
362 listings
15.3% of total
7-29 Nights
194 listings
8.2% of total
30+ Nights
152 listings
6.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.9%
- Mid-length stays (4-6 nights) represent 15.3% of listings
- Monthly+ stays (6.4%) suggest a stable extended-stay market
- High market flexibility with 70.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
7 listings
0.3% of total
Flexible
501 listings
20.9% of total
Moderate
759 listings
31.7% of total
Firm
512 listings
21.4% of total
Strict
613 listings
25.6% of total
Key Insights
- Moderate is the preferred policy at 31.7% of listings
- The market shows a balanced distribution between guest-friendly (52.6%) and strict (47.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 80 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 39 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in La Rochelle
Below is the distribution of amenities across listings in La Rochelle:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.9%) and Germany (1.9%)
- French is the top language at 47.9%, followed by English (35.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Rochelle. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Abzac | 12 | $2,513 | $356.14 | 33% |
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