Airbnb Market Analytics, Statistics and Data in Bruges, Nouvelle-Aquitaine, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bruges? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bruges:
How much do Airbnb hosts make on average per month in Bruges?
The short-term rental market in Bruges shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,402 per month
- Strong performing properties (top 25%) make $2,248 or more
- Best-in-class properties (top 10%) achieve $4,035+ monthly
- Entry-level properties (bottom 25%) typically earn around $661
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bruges
The market in Bruges shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bruges
Daily rates in Bruges vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $125 or more
- Best-in-class properties (top 10%) pull in $244+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
Get Live Bruges Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Bruges
Peak Season (July, August, June)
- Revenue peaks at $2694.89 per month
- Occupancy rates reach 55.07%
- Daily rates average $131.34
Shoulder Season
- Revenue averages $1882.39 per month
- Occupancy maintains 41.82%
- Daily rates hold at $124.26
Low Season (December, November, January)
- Revenue drops to $1129.15 per month
- Occupancy decreases to 31.02%
- Daily rates adjust to $118.78
Is it still profitable to do Airbnb in Bruges in 2025?
Yes! Bruges demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $1882 and The market's 111 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bruges
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The historic heart of Bruges, known for its medieval architecture and canals. A prime spot for tourists wanting to explore the cultural heritage and landmarks. | Belfry of Bruges, Market Square, Church of Our Lady, Bruges City Hall, Groeningemuseum |
| The Burg | A picturesque square surrounded by stunning historic buildings, perfect for visitors looking to immerse themselves in Bruges' history. | Burg Square, Basilica of the Holy Blood, City Hall, Provincial Court, Bruges' Christmas Market (seasonal) |
| Minnewaterpark | Also known as the Lake of Love, this area is known for its romantic atmosphere and scenic walks, ideal for couples and nature lovers. | Minnewater Lake, Beguinage, St. Anne's Church, Butterfly Garden, Romantic boat tours |
| Sint-Janshospitaal | A historic hospital turned museum that showcases the history of medicine and art in Bruges, attracting culture and history enthusiasts. | Sint-Janshospitaal, Memling Museum, Our Lady's Church, Bartolomeus van der Helst paintings, Historic medical artifacts |
| Zuidzandstraat | A bustling shopping street known for its boutiques and cafes, attracting tourists looking to shop and enjoy local cuisine. | Shopping outlets, Cafes and restaurants, Local artisans, Bruges Beer Experience, The Chocolate Line |
| Ezelstraat | A charming street lined with artisan shops and cozy cafés, perfect for those wanting an authentic Bruges experience away from the crowds. | Artisan shops, Pastry shops, Local art galleries, Charming cafes, Scenic views of canals |
| Bruges Canal Area | Known for its breathtaking views and romantic boat tours, this area is ideal for visitors wishing to experience the beauty of Bruges from the water. | Canal boat tours, Scenic canal views, Historic buildings along the canals, Bridge of the Swans, Hiding places for photography |
| Meestraat | A quieter area with beautiful gardens and a more local vibe, perfect for those escaping the busy tourist spots. | City parks, Flower gardens, Local festivals, Community events, Cafe culture |
Do you need a license for Airbnb in Bruges?
We recommend checking directly with Bruges's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bruges
Lovely villa with large swimming pool 100m from the tram
Entire Place • 6 bedrooms
Architect house Bruges/heated pool/Tram D
Entire Place • 4 bedrooms
Warm house to discover Bordeaux
Entire Place • 4 bedrooms
Villa cocooning, Piscine, parking, calme & confort
Entire Place • 2 bedrooms
Villa 250m² A-C/ Pool heated/ Garage/ Tram D
Entire Place • 4 bedrooms
Typical Bordeaux stone house with swimming pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Bruges
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Romain | 1 | $88,246 | 5 | 4.60/5.0 |
| B | 1 | $75,325 | 4 | 5.00/5.0 |
| Ludovic | 1 | $66,726 | 10 | 4.60/5.0 |
| Sandrine | 1 | $48,987 | 38 | 4.84/5.0 |
| Céline&Thomas | 1 | $47,626 | 18 | 5.00/5.0 |
| Charlotte | 1 | $40,371 | 16 | 5.00/5.0 |
| Gerard | 1 | $40,246 | 10 | 4.90/5.0 |
| Inès | 3 | $39,561 | 33 | 4.98/5.0 |
| Fanny | 1 | $36,059 | 69 | 4.90/5.0 |
| Anna Et Clément | 1 | $34,543 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bruges
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.2%), with apartment & condo and house properties comprising 96.4% of inventory
- Untapped potential in boutique & hotels segments (3.6% combined)
Room Capacity Distribution
Analysis of 111 properties in Bruges shows that 1 bedroom properties are most prevalent, making up 46.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.4% of all listings.
Key Insights
- Most common: 1 bedroom (46.8%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 60.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 111 properties in Bruges reveals that 2 guests properties dominate the market, representing 27% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.5% of the market.
Key Insights
- Most common capacity: 2 guests (27% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 50.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 111 properties in Bruges, the most common availability pattern is 271-366 days (43.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.1% of properties).
Key Insights
- Most common availability window: 271-366 days (43.2%)
- Most common booking duration: 91-180 days (26.1%)
- Properties with high availability (180+ days): 70.3%
- Properties with long-term bookings (180+ days): 32.4%
Minimum Stay Distributions
1 Night
36 listings
36.7% of total
2 Nights
33 listings
33.7% of total
3 Nights
10 listings
10.2% of total
4-6 Nights
12 listings
12.2% of total
7-29 Nights
4 listings
4.1% of total
30+ Nights
3 listings
3.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.4%
- Mid-length stays (4-6 nights) represent 12.2% of listings
- Monthly+ stays (3.1%) suggest a stable extended-stay market
- High market flexibility with 80.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
6.6% of total
Flexible
23 listings
25.3% of total
Moderate
33 listings
36.3% of total
Firm
17 listings
18.7% of total
Strict
12 listings
13.2% of total
Key Insights
- Moderate is the preferred policy at 36.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 6.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Mar, averaging 66 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 36 days
- Spring shows the longest average booking window at 62 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Bruges
Below is the distribution of amenities across listings in Bruges:
Traveler Demographics
Key Insights
- Domestic travelers make up 86% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.3%) and Spain (2.6%)
- French is the top language at 47.6%, followed by English (36.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Paris and Toulouse markets
- Develop localized content for United Kingdom and Spain
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bruges. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Sebastián | 1,443 | $3,768 | $272.22 | 49% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Cénac | 16 | $3,169 | $266.32 | 51% |
| Astaffort | 11 | $3,108 | $297.00 | 33% |
| Cérons | 11 | $2,990 | $201.27 | 40% |
| Beautiran | 10 | $2,920 | $220.18 | 36% |
| Flaujagues | 10 | $2,909 | $347.88 | 33% |
| Saint-Laurent-des-Combes | 11 | $2,833 | $722.01 | 22% |
| Hernani | 11 | $2,804 | $338.85 | 43% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights