Airbnb Market Analytics, Statistics and Data in Bordeaux, Nouvelle-Aquitaine, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bordeaux? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bordeaux:
How much do Airbnb hosts make on average per month in Bordeaux?
The short-term rental market in Bordeaux shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,795 per month
- Strong performing properties (top 25%) make $2,930 or more
- Best-in-class properties (top 10%) achieve $4,718+ monthly
- Entry-level properties (bottom 25%) typically earn around $911
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bordeaux
The market in Bordeaux shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bordeaux
Daily rates in Bordeaux vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $150 or more
- Best-in-class properties (top 10%) pull in $237+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Bordeaux
Peak Season (May, June, September)
- Revenue peaks at $2749.74 per month
- Occupancy rates reach 62.29%
- Daily rates average $139.88
Shoulder Season
- Revenue averages $2327.18 per month
- Occupancy maintains 49.75%
- Daily rates hold at $128.90
Low Season (December, February, January)
- Revenue drops to $1493.03 per month
- Occupancy decreases to 36.21%
- Daily rates adjust to $119.44
Is it still profitable to do Airbnb in Bordeaux in 2025?
Yes! Bordeaux demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2327 and As a mature market with 3377 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bordeaux
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Saint-Pierre | Historic center of Bordeaux, known for its picturesque streets and vibrant atmosphere. This area attracts tourists due to its charm and proximity to key attractions. | Place de la Bourse, Pont de Pierre, The Garonne River, Rue Sainte-Catherine, Saint-André Cathedral |
| Chartrons | Trendy neighborhood with a mix of antique shops, art galleries, and restaurants. It’s popular among both locals and tourists, making it an ideal spot for Airbnb hosting. | CAPC Museum of Contemporary Art, Wine Museum, Les Halles de Bacalan, Rue Notre-Dame, Place des Chartrons |
| Les Grands Hommes | Upscale area with beautiful 19th-century architecture, known for its high-end shopping and dining options. It attracts affluent travelers looking for luxury experiences. | Les Grands Hommes Shopping Center, Place des Quinconces, Grand Theater of Bordeaux, Jardin Public, Cité du Vin |
| Mériadeck | Modern business district in Bordeaux with a central location. A popular choice for business travelers due to its proximity to offices and conference venues. | Mériadeck Shopping Center, Palais des Congrès, Bordeaux's courthouse, Place Renaudel, Public transports |
| Les Chartrons | Known for its bohemian vibe and proximity to the river, Les Chartrons attracts a diverse crowd of creatives and tourists alike, perfect for an Airbnb. | Château Grattequina, Bordeaux riverside, Les Halles de Bacalan, Wine bars, Antique shops |
| Bordeaux-Lac | A lakeside area offering outdoor activities and access to nature. Suitable for guests looking for a peaceful retreat close to the city. | Lac de Bordeaux, Parc Bordelais, Bordeaux Exhibition Center, Château de Bourran, Restaurants along the lake |
| Bastide | A revitalized neighborhood with a mix of old and new, popular for urban exploration and its parks. It is an emerging area with a growing number of visitors. | Parc aux Angéliques, Bordeaux Botanical Garden, Darwin Ecosystem, Pont de la Cité du Vin, Les quais de la Garonne |
| Pessac | Nearby suburb known for its family-friendly atmosphere and local wineries. Great for those looking for a quieter place to stay while still being close to Bordeaux. | Château Pape Clément, Pessac Alimentation, Parc Bordelais, Local markets, Vineyard tours |
Do you need a license for Airbnb in Bordeaux?
Yes, Bordeaux requires a license for operating an Airbnb. Current market data shows 67% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Bordeaux
Chartrons family home 250m2 garden/ pool
Entire Place • 4 bedrooms
Nocnoc l'Oly - 9 BR, up to 20 PAX, 2 flats + spa
Entire Place • 9 bedrooms
Big House with Jacuzzi Bordeaux
Entire Place • 4 bedrooms
Nocnoc - Le Balcon de l'Oli 99m2 Duplex 99m2
Entire Place • 5 bedrooms
Splendide Chai 700 m2 Bordeaux
Entire Place • 6 bedrooms
Villa Rousseau - Jacuzzi and Cinema in Bordeaux
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Bordeaux
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agence COCOONR / BOOK&PAY | 43 | $1,256,763 | 826 | 3.90/5.0 |
| Guillaume | 21 | $1,014,615 | 888 | 4.53/5.0 |
| Julie | 29 | $998,081 | 3879 | 4.72/5.0 |
| Alfred | 31 | $813,350 | 1693 | 3.94/5.0 |
| Nicolas | 20 | $679,526 | 1262 | 3.98/5.0 |
| Emilie | 25 | $665,584 | 1640 | 4.19/5.0 |
| Pauline & Alison | 10 | $603,984 | 693 | 4.81/5.0 |
| Louane | 3 | $527,363 | 59 | 4.90/5.0 |
| Antoine Bugeaud | 17 | $526,650 | 3868 | 4.79/5.0 |
| Patricia | 13 | $479,297 | 924 | 4.02/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bordeaux
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81%), with apartment & condo and house properties comprising 93.1% of inventory
- Untapped potential in others, outdoor & mobile segments (1.2% combined)
Room Capacity Distribution
Analysis of 3,377 properties in Bordeaux shows that 1 bedroom properties are most prevalent, making up 46.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.9% of all listings.
Key Insights
- Most common: 1 bedroom (46.2%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 66.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,377 properties in Bordeaux reveals that 2 guests properties dominate the market, representing 35.7% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 62.1% of the market.
Key Insights
- Most common capacity: 2 guests (35.7% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 62.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,377 properties in Bordeaux, the most common availability pattern is 271-366 days (35.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.1% of properties).
Key Insights
- Most common availability window: 271-366 days (35.1%)
- Most common booking duration: 91-180 days (28.1%)
- Properties with high availability (180+ days): 63.1%
- Properties with long-term bookings (180+ days): 38.6%
Minimum Stay Distributions
1 Night
733 listings
24.7% of total
2 Nights
1131 listings
38.1% of total
3 Nights
441 listings
14.9% of total
4-6 Nights
252 listings
8.5% of total
7-29 Nights
79 listings
2.7% of total
30+ Nights
331 listings
11.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.8%
- Mid-length stays (4-6 nights) represent 8.5% of listings
- Monthly+ stays (11.2%) suggest a stable extended-stay market
- High market flexibility with 77.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
22 listings
0.8% of total
Non-refundable
1 listings
0% of total
Super Strict 60 Days
7 listings
0.2% of total
Refundable
5 listings
0.2% of total
Flexible
730 listings
25.8% of total
Moderate
1057 listings
37.3% of total
Firm
464 listings
16.4% of total
Strict
545 listings
19.3% of total
Key Insights
- Moderate is the preferred policy at 37.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.1% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 75 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 42 days
- Summer shows the longest average booking window at 69 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Bordeaux
Below is the distribution of amenities across listings in Bordeaux:
Traveler Demographics
Key Insights
- Domestic travelers make up 51% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (13.4%) and United States (11.2%)
- English is the top language at 43.5%, followed by French (34%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bordeaux. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Sebastián | 1,443 | $3,768 | $272.22 | 49% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Cénac | 16 | $3,169 | $266.32 | 51% |
| Astaffort | 11 | $3,108 | $297.00 | 33% |
| Cérons | 11 | $2,990 | $201.27 | 40% |
| Beautiran | 10 | $2,920 | $220.18 | 36% |
| Flaujagues | 10 | $2,909 | $347.88 | 33% |
| Saint-Laurent-des-Combes | 11 | $2,833 | $722.01 | 22% |
| Hernani | 11 | $2,804 | $338.85 | 43% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
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