Airbnb Market Analytics, Statistics and Data in Villers-sur-Mer, Normandy, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Villers-sur-Mer? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Villers-sur-Mer:
How much do Airbnb hosts make on average per month in Villers-sur-Mer?
The short-term rental market in Villers-sur-Mer shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,104 per month
- Strong performing properties (top 25%) make $2,070 or more
- Best-in-class properties (top 10%) achieve $3,249+ monthly
- Entry-level properties (bottom 25%) typically earn around $544
Revenue Variations by Month
Occupancy Rates Throughout the Year in Villers-sur-Mer
The market in Villers-sur-Mer shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Villers-sur-Mer
Daily rates in Villers-sur-Mer vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $96 per night
- Strong performing properties (top 25%) secure $126 or more
- Best-in-class properties (top 10%) pull in $202+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in Villers-sur-Mer
Peak Season (August, July, June)
- Revenue peaks at $2972.56 per month
- Occupancy rates reach 69.41%
- Daily rates average $134.95
Shoulder Season
- Revenue averages $1599.28 per month
- Occupancy maintains 34.33%
- Daily rates hold at $126.10
Low Season (December, November, January)
- Revenue drops to $837.39 per month
- Occupancy decreases to 20.09%
- Daily rates adjust to $121.05
Is it still profitable to do Airbnb in Villers-sur-Mer in 2025?
Yes! Villers-sur-Mer demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $1599 and With 494 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Villers-sur-Mer
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Beaches of Villers-sur-Mer | Villers-sur-Mer's beautiful beaches are perfect for holidaymakers looking for sun and relaxation. The area offers a family-friendly atmosphere with various seaside activities. | Villers-sur-Mer Beach, La Plage des Vaches Noires, Les Coves de Villers-sur-Mer, Villers-sur-Mer sailing club, Beachfront cafes and restaurants |
| City Center | The vibrant center of Villers-sur-Mer is rich in history and culture. A great spot for guests wanting to explore local shops, restaurants, and historical sites. | Local Markets, Villers-sur-Mer Casino, Local Art Exhibits, Café de la Plage, Church of Saint-Étienne |
| Normandy Landings | Close to the historical sites of the Normandy landings, this area attracts history enthusiasts and those interested in World War II heritage. | D-Day Landing Beaches, Museums honoring Allied Forces, American Cemetery, Nearby historical towns |
| Golf Course Area | With its stunning views and challenging courses, nearby golf courses attract golf lovers looking for leisure and relaxation. | Villers Golf Course, Club House, Practice Facilities, Scenic Walking Trails |
| Cliffs of Villers-sur-Mer | The breathtaking cliffs provide stunning views and are perfect for hiking enthusiasts. This area is ideal for travelers seeking outdoor adventures. | Villers-sur-Mer Cliffs, Hiking Trails, Photography Spots, Natural Reserves |
| Watersports Area | This area is great for those interested in water sports and activities such as sailing, windsurfing, and kitesurfing. | Sailing Schools, Kitesurfing Spots, Windsurfing Centers, Kayaking |
| Cultural Sites | The nearby cultural sites offer a rich experience of local history and heritage, making it a hit with tourists who value educational visits. | Historical Museums, Cultural Festivals, Art Galleries, Theatre performances |
| Family Retreats | Villers-sur-Mer is ideal for family vacations with kid-friendly activities and accommodations, making it attractive for family travelers. | Amusement Parks, Parks and Playgrounds, Family-friendly restaurants, Petting Zoos |
Do you need a license for Airbnb in Villers-sur-Mer?
Most likely, Villers-sur-Mer requires a license for Airbnb operations. With 31% of current listings showing licensing information, we recommend checking Villers-sur-Mer's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Villers-sur-Mer
Chez Clémence beautiful house with pool
Entire Place • 5 bedrooms
Villa Villers-sur-Mer, plage et centre ville
Entire Place • 4 bedrooms
Rated villa 16 beds of 200 m² near beach
Entire Place • 5 bedrooms
Breathtaking view house close to the sea
Entire Place • 5 bedrooms
Villa de la Plage - Sea view in Couper le Souffle
Entire Place • 5 bedrooms
Villa Les Comores - Feet in the water
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Villers-sur-Mer
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amandine | 13 | $222,472 | 455 | 4.87/5.0 |
| Jean-Baptiste | 3 | $193,416 | 66 | 4.83/5.0 |
| Céline | 16 | $147,574 | 365 | 4.77/5.0 |
| David | 2 | $132,768 | 29 | 4.92/5.0 |
| Virginie | 5 | $131,808 | 140 | 4.84/5.0 |
| Mypacome | 2 | $116,290 | 11 | 4.94/5.0 |
| Nora | 11 | $106,652 | 259 | 4.68/5.0 |
| Julien | 1 | $88,162 | 19 | 5.00/5.0 |
| Maryline | 2 | $85,265 | 6 | 2.50/5.0 |
| Arnaud | 3 | $83,415 | 338 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Villers-sur-Mer
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.4%), with apartment & condo and house properties comprising 98.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (1.8% combined)
Room Capacity Distribution
Analysis of 494 properties in Villers-sur-Mer shows that 1 bedroom properties are most prevalent, making up 58.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.5% of all listings.
Key Insights
- Most common: 1 bedroom (58.1%)
- Least common: 4 bedrooms (3.2%)
- Market concentration: 75.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 494 properties in Villers-sur-Mer reveals that 4 guests properties dominate the market, representing 45.5% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 66.8% of the market.
Key Insights
- Most common capacity: 4 guests (45.5% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 66.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 494 properties in Villers-sur-Mer, the most common availability pattern is 271-366 days (51.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.8% of properties).
Key Insights
- Most common availability window: 271-366 days (51.6%)
- Most common booking duration: 91-180 days (35.8%)
- Properties with high availability (180+ days): 85.0%
- Properties with long-term bookings (180+ days): 16.2%
Minimum Stay Distributions
1 Night
62 listings
13.9% of total
2 Nights
253 listings
56.7% of total
3 Nights
36 listings
8.1% of total
4-6 Nights
46 listings
10.3% of total
7-29 Nights
20 listings
4.5% of total
30+ Nights
29 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.6%
- Mid-length stays (4-6 nights) represent 10.3% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 78.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.7% of total
Flexible
81 listings
18.2% of total
Moderate
146 listings
32.7% of total
Firm
91 listings
20.4% of total
Strict
125 listings
28% of total
Key Insights
- Moderate is the preferred policy at 32.7% of listings
- The market shows a balanced distribution between guest-friendly (50.9%) and strict (48.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 77 days
- Shortest booking windows are in Dec, Jan, Nov, averaging 32 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Villers-sur-Mer
Below is the distribution of amenities across listings in Villers-sur-Mer:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.4% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (3%) and United Kingdom (1.8%)
- French is the top language at 50.2%, followed by English (34.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Paris and Rouen markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Villers-sur-Mer. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
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