Airbnb Market Analytics, Statistics and Data in Trouville-sur-Mer, Normandy, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Trouville-sur-Mer? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Trouville-sur-Mer:
How much do Airbnb hosts make on average per month in Trouville-sur-Mer?
The short-term rental market in Trouville-sur-Mer shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,393 per month
- Strong performing properties (top 25%) make $2,599 or more
- Best-in-class properties (top 10%) achieve $4,419+ monthly
- Entry-level properties (bottom 25%) typically earn around $733
Revenue Variations by Month
Occupancy Rates Throughout the Year in Trouville-sur-Mer
The market in Trouville-sur-Mer shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Trouville-sur-Mer
Daily rates in Trouville-sur-Mer vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $126 per night
- Strong performing properties (top 25%) secure $185 or more
- Best-in-class properties (top 10%) pull in $296+ per night
- Entry-level properties (bottom 25%) earn around $94
Daily Rate Variations by Month
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Seasonality patterns in Trouville-sur-Mer
Peak Season (August, July, June)
- Revenue peaks at $3585.82 per month
- Occupancy rates reach 66.42%
- Daily rates average $178.61
Shoulder Season
- Revenue averages $2110.04 per month
- Occupancy maintains 35.62%
- Daily rates hold at $167.57
Low Season (December, November, January)
- Revenue drops to $990.00 per month
- Occupancy decreases to 19.93%
- Daily rates adjust to $160.68
Is it still profitable to do Airbnb in Trouville-sur-Mer in 2025?
Yes! Trouville-sur-Mer demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $2110 and As a mature market with 907 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Trouville-sur-Mer
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Promenade des Planches | A historic boardwalk that runs along the beach, known for its picturesque views and charming atmosphere. Ideal for tourists looking to relax by the sea and enjoy seaside dining. | Beach bars, Seafood restaurants, Historic casino, Cabins on the boardwalk, View of the sea |
| Trouville Beach | Famous for its sandy shores and vibrant beach life, perfect for families and sun-seekers. Offers various water sports and beach activities. | Sand beach, Water sports rentals, Beach clubs, Walking paths, Picnic areas |
| Old Port of Trouville | Beautiful harbor area filled with fishing boats and quaint restaurants. A delightful spot for visitors to enjoy fresh seafood and local culture. | Fish market, Harbor view restaurants, Boating tours, Local art shops, Cultural events |
| Thalasso Spa Center | A wellness retreat in Trouville, attracting visitors interested in relaxation and health. Features therapeutic pools and wellness programs. | Spa treatments, Thermal baths, Relaxation areas, Wellness workshops, Health foods |
| Market Square | The go-to place for local produce and crafts, capturing the authentic essence of Normandy. Great for tourists wanting to experience local life. | Farmers' market, Local artisan stalls, Food tasting, Cultural workshops, Community events |
| Casino de Trouville | A popular gaming and entertainment venue that draws visitors looking for nightlife and excitement. Offers various entertainment options and dining. | Gaming halls, Live entertainment, Dining options, Events and concerts, View of the coast |
| La Maison des Frères Lumière | A cultural spot dedicated to the history of cinema, ideal for film enthusiasts and tourists interested in art and history. | Cinema exhibits, Film screenings, Cultural workshops, Guided tours, Art exhibitions |
| Les Planches de Trouville | A picturesque wooden boardwalk perfect for strolls, running parallel to the beach. Attracts visitors seeking a serene coastal experience. | Walking paths, Beach access, Observation points, Beachfront cafes, Local artworks |
Do you need a license for Airbnb in Trouville-sur-Mer?
We recommend checking directly with Trouville-sur-Mer's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (8% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Trouville-sur-Mer
100 m from the beach, 20 people in a great location!
Entire Place • 6 bedrooms
The Malakoff Tour Villa
Entire Place • 3 bedrooms
Incredible sea view castle
Entire Place • 8 bedrooms
Deauville Luxury Blue Loft : sauna and inside pool
Entire Place • 3 bedrooms
The Villa Ralph - Beach - Trouville
Entire Place • 5 bedrooms
Villa La Petite Normandy Panoramic Sea View
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Trouville-sur-Mer
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Grégoire | 23 | $471,484 | 793 | 4.52/5.0 |
| Xavier | 3 | $422,900 | 126 | 4.71/5.0 |
| Karine | 8 | $407,412 | 942 | 4.76/5.0 |
| Alfred Deauville | 10 | $390,577 | 44 | 1.48/5.0 |
| Oriane | 14 | $267,307 | 412 | 4.39/5.0 |
| Christine - Interhome Group | 31 | $261,224 | 161 | 2.78/5.0 |
| Checkmyguest | 10 | $201,911 | 105 | 3.29/5.0 |
| Marie | 1 | $184,434 | 17 | 4.82/5.0 |
| Marc | 4 | $172,385 | 1604 | 4.86/5.0 |
| Sabine Et Sébastien | 9 | $162,368 | 502 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Trouville-sur-Mer
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.6%), with apartment & condo and house properties comprising 99.1% of inventory
- Untapped potential in boutique & hotels, unique stays segments (0.9% combined)
Room Capacity Distribution
Analysis of 907 properties in Trouville-sur-Mer shows that 1 bedroom properties are most prevalent, making up 41.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.1% of all listings.
Key Insights
- Most common: 1 bedroom (41.5%)
- Least common: 5+ bedrooms (3.3%)
- Market concentration: 67.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 907 properties in Trouville-sur-Mer reveals that 4 guests properties dominate the market, representing 36.7% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.6% of the market.
Key Insights
- Most common capacity: 4 guests (36.7% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 61.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 907 properties in Trouville-sur-Mer, the most common availability pattern is 271-366 days (46.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.3% of properties).
Key Insights
- Most common availability window: 271-366 days (46.6%)
- Most common booking duration: 91-180 days (34.3%)
- Properties with high availability (180+ days): 80.0%
- Properties with long-term bookings (180+ days): 21.2%
Minimum Stay Distributions
1 Night
111 listings
13.3% of total
2 Nights
499 listings
59.8% of total
3 Nights
79 listings
9.5% of total
4-6 Nights
61 listings
7.3% of total
7-29 Nights
24 listings
2.9% of total
30+ Nights
61 listings
7.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.1%
- Mid-length stays (4-6 nights) represent 7.3% of listings
- Monthly+ stays (7.3%) suggest a stable extended-stay market
- High market flexibility with 82.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
0.5% of total
Super Strict 60 Days
3 listings
0.4% of total
Flexible
150 listings
18.4% of total
Moderate
293 listings
35.9% of total
Firm
148 listings
18.1% of total
Strict
219 listings
26.8% of total
Key Insights
- Moderate is the preferred policy at 35.9% of listings
- The market shows a balanced distribution between guest-friendly (54.3%) and strict (44.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 73 days
- Shortest booking windows are in Dec, Oct, Feb, averaging 34 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Trouville-sur-Mer
Below is the distribution of amenities across listings in Trouville-sur-Mer:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.9% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (2.8%) and United Kingdom (2.3%)
- French is the top language at 44.6%, followed by English (38%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Paris and Boulogne-Billancourt markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Trouville-sur-Mer. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.86 | 49% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
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