Airbnb Market Analytics, Statistics and Data in Rouen, Normandy, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rouen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rouen:
How much do Airbnb hosts make on average per month in Rouen?
The short-term rental market in Rouen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,212 per month
- Strong performing properties (top 25%) make $1,835 or more
- Best-in-class properties (top 10%) achieve $2,793+ monthly
- Entry-level properties (bottom 25%) typically earn around $634
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rouen
The market in Rouen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rouen
Daily rates in Rouen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $67 per night
- Strong performing properties (top 25%) secure $96 or more
- Best-in-class properties (top 10%) pull in $144+ per night
- Entry-level properties (bottom 25%) earn around $49
Daily Rate Variations by Month
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Seasonality patterns in Rouen
Peak Season (June, April, May)
- Revenue peaks at $1761.41 per month
- Occupancy rates reach 55.83%
- Daily rates average $89.37
Shoulder Season
- Revenue averages $1430.22 per month
- Occupancy maintains 46.82%
- Daily rates hold at $85.64
Low Season (November, December, January)
- Revenue drops to $950.54 per month
- Occupancy decreases to 37.62%
- Daily rates adjust to $82.07
Is it still profitable to do Airbnb in Rouen in 2025?
Yes! Rouen demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1430 and As a mature market with 1457 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rouen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic City Center | The heart of Rouen, filled with medieval architecture, vibrant streets, and an abundance of cafes and shops. This area attracts tourists for its proximity to major historical sites. | Rouen Cathedral, Gros Horloge, Place du Vieux-Marché, Rue du Gros Horloge, Palais de Justice |
| Saint-Marc-la-Ville | A quieter neighborhood with local charm, ideal for families and travelers looking for a more traditional French experience while still close to the city center. | Parc de la Vallée, Local markets, Eglise Saint-Marc |
| Rive Droite | Right bank of the Seine, close to the new business district and with good transport links. Popular among business travelers and those visiting the city for work-related events. | Normandie Impressionnistes, Maritime Museum, Docks Rouen |
| La Rive Gauche | A more residential area with local dining options and parks. It offers a peaceful retreat while still being accessible to central attractions. | Jardin des Plantes, Musée des Beaux-Arts, Parc de la Haute Ville |
| Rouen's Museums District | Home to several of Rouen's museums and cultural sites, this area is perfect for art and history enthusiasts. It attracts visitors who want to explore Rouen’s rich history. | Musée des Beaux-Arts de Rouen, Historial Jeanne d'Arc, Musée Secq des Tournelles |
| Mont-Saint-Aignan | A suburb just outside Rouen known for its green spaces and family-friendly atmosphere. It offers a more tranquil stay while being a short distance from the city center. | Parc de l'Abbaye, Château de Mont-Saint-Aignan |
| Côte de Nacre | A picturesque area known for its scenic views and outdoor activities, appealing to travelers who enjoy nature and scenic walks along the Seine. | Rue de l’Horloge, Seine riverside walks, Château des ducs de Normandie |
| La Petite France | A charming area filled with half-timbered houses and picturesque canals. It draws tourists looking for a quintessential French experience. | Rue de la Petite France, Canal de Bruche, Église Saint-Pierre-le-Jeune |
Do you need a license for Airbnb in Rouen?
We recommend checking directly with Rouen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (13% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rouen
Jean Rondeaux
Entire Place • 5 bedrooms
Hypercenter house with garden and 2 Pl parking
Entire Place • 4 bedrooms
Spa Gaalor***** - Rouen Centre 8P Jacuzzi Sauna PK
Entire Place • 2 bedrooms
Le Tulum Spa - Jacuzzi & Sauna
Entire Place • 2 bedrooms
Rouen, Seine View (PRM, Parking, BBQ & Wifi)
Entire Place • 2 bedrooms
Suite 1001 Nights - Jacuzzi & Sauna
Entire Place • 1 bedroom
Top Performing Professional Hosts in Rouen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rouen Pour Une Nuit | 100 | $1,078,380 | 1346 | 3.54/5.0 |
| ArchiDuchesse | 65 | $954,311 | 1042 | 3.82/5.0 |
| Yann | 54 | $951,009 | 2663 | 4.67/5.0 |
| Escapade | 23 | $405,550 | 1528 | 4.34/5.0 |
| Nicolas | 21 | $370,092 | 812 | 4.64/5.0 |
| Julien | 35 | $363,236 | 1952 | 4.75/5.0 |
| Eaux | 8 | $297,789 | 286 | 4.23/5.0 |
| Julien | 21 | $278,617 | 486 | 3.13/5.0 |
| Mathieu | 5 | $158,164 | 1180 | 4.76/5.0 |
| Cédric | 4 | $141,840 | 206 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rouen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91%), with apartment & condo and house properties comprising 98.0% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (2.0% combined)
Room Capacity Distribution
Analysis of 1,457 properties in Rouen shows that 1 bedroom properties are most prevalent, making up 55.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.0% of all listings.
Key Insights
- Most common: 1 bedroom (55.3%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 71.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,457 properties in Rouen reveals that 2 guests properties dominate the market, representing 44.8% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 73.0% of the market.
Key Insights
- Most common capacity: 2 guests (44.8% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 73.0% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,457 properties in Rouen, the most common availability pattern is 271-366 days (32.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.1% of properties).
Key Insights
- Most common availability window: 271-366 days (32.5%)
- Most common booking duration: 91-180 days (30.1%)
- Properties with high availability (180+ days): 63.4%
- Properties with long-term bookings (180+ days): 38.4%
Minimum Stay Distributions
1 Night
562 listings
47.9% of total
2 Nights
414 listings
35.3% of total
3 Nights
72 listings
6.1% of total
4-6 Nights
49 listings
4.2% of total
7-29 Nights
29 listings
2.5% of total
30+ Nights
48 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.2%
- Mid-length stays (4-6 nights) represent 4.2% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 89.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
0.4% of total
Super Strict 60 Days
1 listings
0.1% of total
Flexible
338 listings
30.6% of total
Moderate
462 listings
41.8% of total
Firm
89 listings
8.1% of total
Strict
210 listings
19% of total
Key Insights
- Moderate is the preferred policy at 41.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 51 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 31 days
- Summer shows the longest average booking window at 50 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 50 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Rouen
Below is the distribution of amenities across listings in Rouen:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.8% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (7.8%) and United States (4.6%)
- French is the top language at 41.3%, followed by English (39.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.2%
Recommendations
- Target marketing campaigns for Paris and Rouen markets
- Develop localized content for United Kingdom and United States
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rouen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Chaintreaux | 11 | $4,115 | $284.01 | 35% |
| Dourdan | 15 | $4,071 | $238.91 | 53% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
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