Pirou Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Pirou in 2025? Explore comprehensive Airbnb analytics for Pirou, Normandy, France to uncover income potential. This 2025 STR market report for Pirou, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Pirou, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pirou Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pirou Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pirou (2025)
Understanding the monthly revenue variations for Airbnb listings in Pirou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pirou is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pirou across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,694+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,773 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,122 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $646, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pirou
Pirou Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pirou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pirou:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pirou
Average Daily Rate (ADR) Airbnb Trends in Pirou (2025)
Effective short term rental pricing strategy in Pirou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pirou typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Pirou
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Airbnb Seasonality Analysis & Trends in Pirou (2025)
Peak Season (August, July, September)
- Revenue averages $2,202 per month
- Occupancy rates average 58.2%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,220 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $127
Low Season (January, February, November)
- Revenue drops to average $747 per month
- Occupancy decreases to average 23.2%
- Daily rates adjust to average $122
Seasonality Insights for Pirou
- The Airbnb seasonality in Pirou shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pirou's highest earning potential, with monthly revenues capable of climbing to $2,902, occupancy reaching a high of 70.6%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $606, occupancy could drop to 17.5%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pirou.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pirou seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pirou (2025)
Exploring the top neighborhoods for short-term rentals in Pirou? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pirou Plage | A coastal area known for its beautiful beaches and family-friendly atmosphere. Ideal for vacationers looking for a relaxing seaside experience with water sports and beach activities. | Pirou Beach, Château de Pirou, La Baie de Granville, Local seafood restaurants, Water sports stations |
| Montmartin-sur-Mer | A charming village near Pirou known for its picturesque views and access to the Normandy coastline. Great for visitors who enjoy nature and tranquility. | Montmartin Beach, Local market, Cycling paths, Nature reserves, Scenic walking routes |
| Saint-Lô | A historic town offering cultural experiences and historical sites, popular among tourists who are interested in World War history. | Saint-Lô's medieval walls, Museum of Fine Arts, Saint-Lô Cathedral, Local festivals, Historical monuments |
| Carentan-les-Marais | Rich in history and close to the D-Day landing beaches, this area attracts history buffs and tourists interested in World War II. | Carentan's D-Day Museum, La Fière Bridge, Local markets, Historical reenactments, Beautiful countryside |
| Granville | A vibrant seaside resort town known for its harbor and artistic heritage. It attracts both beachgoers and art lovers. | Granville Beach, Christian Dior Museum, Old Granville, Granville's marina, Local art galleries |
| Agon-Coutainville | A popular beach destination with a relaxed atmosphere, perfect for families and those seeking outdoor activities. | Coutainville Beach, Golf courses, Water sports, Walking trails, Restaurants with seaside views |
| Valognes | A historical town with beautiful architecture and gardens, appealing to those interested in cultural tourism and local cuisine. | Valognes Market, Villa Le Caron, Local historical buildings, Gardens and parks, Gastronomic experiences |
| Carteret | A picturesque seaside town known for its marina and ferry connections to the Channel Islands. Attracts both tourists and sailing enthusiasts. | Carteret Beach, Carteret Marina, Cafés and bars by the sea, Sailing and water activities, Markets and shops |
Understanding Airbnb License Requirements & STR Laws in Pirou (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Pirou. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pirou to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Pirou (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Piroubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment with jacuzzi and sea view terrace
Entire Place • 2 bedrooms
L'Hermitage, waterfront villa
Entire Place • 4 bedrooms
Apartment-5 Sable with Jacuzzi-Ensuite with Bath
Entire Place • 3 bedrooms
Apartment-4 Blue Lagoon Sea View-Private Bathroo
Entire Place • 3 bedrooms
Warm zen and cozy house with Zen space hot tub
Entire Place • 1 bedroom
Marine Blue Apartment Terrace and Sauna
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pirou (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pirou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Catherine | 6 | $162,670 | 368 | 4.96/5.0 |
| Laura | 13 | $130,914 | 150 | 4.81/5.0 |
| Novasol | 2 | $31,832 | 7 | 4.88/5.0 |
| Marie | 3 | $31,023 | 183 | 4.61/5.0 |
| Cecile | 1 | $26,193 | 118 | 4.97/5.0 |
| Sylvie | 3 | $24,820 | 191 | 4.85/5.0 |
| Jean Christophe | 2 | $24,807 | 17 | 4.64/5.0 |
| Solène | 1 | $20,312 | 35 | 4.86/5.0 |
| Isa | 1 | $18,548 | 197 | 4.85/5.0 |
| Florence | 1 | $18,407 | 27 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pirou.
Dive Deeper: Advanced Pirou STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pirou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPirou Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pirou
- The Pirou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pirou, House properties are the most common (75.7%), reflecting the local real estate landscape.
- Houses represent a significant 75.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.7%) offer potential for unique stay experiences.
Pirou Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pirou
- The dominant room capacity in Pirou is 2 bedrooms listings, making up 27.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.2% of the active Airbnb listings in Pirou, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pirou.
Pirou Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pirou
- The most common guest capacity trend in Pirou vacation rentals is listings accommodating 6 guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Pirou STR market, accounting for 51.4% of listings.
- 51.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pirou.
- On average, properties in Pirou are equipped to host 5.0 guests.
Pirou Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pirou
- The most common availability pattern in Pirou falls within the 271-366 days range, representing 62.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pirou (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pirou Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
13.2% of total
2 Nights
18 listings
26.5% of total
3 Nights
3 listings
4.4% of total
4-6 Nights
9 listings
13.2% of total
7-29 Nights
9 listings
13.2% of total
30+ Nights
20 listings
29.4% of total
Key Insights
- The most prevalent minimum stay requirement in Pirou is 30+ Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.4%) caters to monthly stays (30+ nights) in Pirou, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.4% of Pirou hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pirou.
Pirou Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
1.6% of total
Non-refundable
5 listings
7.9% of total
Super Strict 30 Days
1 listings
1.6% of total
Super Strict 60 Days
2 listings
3.2% of total
Flexible
13 listings
20.6% of total
Moderate
11 listings
17.5% of total
Firm
20 listings
31.7% of total
Strict
10 listings
15.9% of total
Cancellation Policy Insights for Pirou
- The prevailing Airbnb cancellation policy trend in Pirou is Firm, used by 31.7% of listings.
- There's a relatively balanced mix between guest-friendly (38.1%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.7% market standard in Pirou.
- Regularly review your cancellation policy against competitors and market demand shifts in Pirou.
Pirou STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pirou
- The overall average booking lead time for vacation rentals in Pirou is 60 days.
- Guests book furthest in advance for stays during June (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Pirou.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Pirou averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pirou (2025)
Amenity Prevalence
Amenity Insights for Pirou
- Essential amenities in Pirou that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pirou: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pirou to stay competitive.
Pirou Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pirou
- The typical guest profile for Airbnb in Pirou consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.4% of guests.
- Key international markets include France (83.4%) and Germany (7.5%).
- Top languages spoken are French (47.1%) followed by English (30.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Caen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pirou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Winsham | 11 | $5,299 | $507.01 | 45% |
| Crossways | 40 | $3,853 | $483.02 | 35% |
| Furzehill | 11 | $3,793 | $257.54 | 46% |
| Osmington | 40 | $3,666 | $288.32 | 51% |
| St Martin | 13 | $3,607 | $482.68 | 50% |
| Nettlestone | 26 | $3,368 | $404.15 | 44% |
| Shorwell | 28 | $3,333 | $298.34 | 41% |
| St Ives | 16 | $3,320 | $286.60 | 47% |
| West Bexington | 12 | $3,117 | $366.17 | 48% |
| Charlton Marshall | 13 | $2,975 | $224.29 | 51% |