Airbnb Market Analytics, Statistics and Data in Merville-Franceville-Plage, Normandy, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Merville-Franceville-Plage? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Merville-Franceville-Plage:
How much do Airbnb hosts make on average per month in Merville-Franceville-Plage?
The short-term rental market in Merville-Franceville-Plage shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,562 per month
- Strong performing properties (top 25%) make $2,676 or more
- Best-in-class properties (top 10%) achieve $4,858+ monthly
- Entry-level properties (bottom 25%) typically earn around $771
Revenue Variations by Month
Occupancy Rates Throughout the Year in Merville-Franceville-Plage
The market in Merville-Franceville-Plage shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Merville-Franceville-Plage
Daily rates in Merville-Franceville-Plage vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $181 or more
- Best-in-class properties (top 10%) pull in $272+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Merville-Franceville-Plage
Peak Season (August, July, June)
- Revenue peaks at $3714.13 per month
- Occupancy rates reach 75.40%
- Daily rates average $156.96
Shoulder Season
- Revenue averages $2301.97 per month
- Occupancy maintains 41.81%
- Daily rates hold at $148.53
Low Season (November, September, January)
- Revenue drops to $1438.08 per month
- Occupancy decreases to 24.67%
- Daily rates adjust to $143.51
Is it still profitable to do Airbnb in Merville-Franceville-Plage in 2025?
Yes! Merville-Franceville-Plage demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2302 and The market's 126 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Merville-Franceville-Plage
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plage de Merville | Beautiful beach area known for its calm waters and family-friendly atmosphere. Ideal for tourists looking for relaxing beach vacations with easy access to local amenities. | Merville Franceville Beach, Promenade des Planches, Water sports activities, Local seafood restaurants, Beach volleyball courts |
| La Baleine | A charming neighborhood famous for its scenic views and proximity to local attractions. Great for visitors who enjoy nature and leisure activities like cycling and hiking. | La Baleine Observatory, Cycle paths, Nature walks, Picnic areas, Beach access |
| Centre Ville | The downtown area with local shops, markets, and cultural offerings. Perfect for guests who want to experience the local lifestyle and cuisine of Normandy. | Local markets, Historical architecture, Norman cuisine restaurants, Cafes and bakeries, Art galleries |
| Les Dunes | A peaceful residential area surrounded by dunes and nature, appealing to families and couples looking for a quiet getaway. | Nature reserves, Walking trails, Dune landscapes, Secluded beaches, Bird watching sites |
| Camping de la Plage | A popular camping site that offers a unique experience for families and groups. Close to the beach and recreational activities. | Outdoor activities, Beachfront camping, Children’s playground, Barbecue areas, Local events |
| Golf Club de Merville | An attractive area for golf enthusiasts and outdoor lovers, with beautiful landscapes and leisure opportunities. | 18-hole golf course, Clubhouse dining, Driving range, Mini-golf, Pro shop |
| La Maison des Arts | Cultural hotspot with art galleries and local artist studios, ideal for travelers interested in the arts and culture scene of Normandy. | Art exhibitions, Workshops, Cultural events, Gallery tours, Local artist meetups |
| Parc de la Baie | Surrounded by nature and amazing views of the bay, it attracts tourists interested in scenic walks and outdoor activities. | Scenic viewpoints, Walking paths, Picnic spots, Photography locations, Wildlife observation |
Do you need a license for Airbnb in Merville-Franceville-Plage?
We recommend checking directly with Merville-Franceville-Plage's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (9% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Merville-Franceville-Plage
House close to beach & shops
Entire Place • 5 bedrooms
Beautiful family home 1km from the sea
Entire Place • 7 bedrooms
Exceptional villa 500 m from the sea
Entire Place • 6 bedrooms
Villa Marlilou-3 minutes walk to the beach
Entire Place • 5 bedrooms
700m to beach, Echo des Pins
Entire Place • 5 bedrooms
Villa Mirabelle - Close to the beach
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Merville-Franceville-Plage
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pierre | 1 | $149,158 | 21 | 4.95/5.0 |
| Aude | 1 | $147,117 | 95 | 4.84/5.0 |
| Caroline | 1 | $125,130 | 38 | 4.97/5.0 |
| Alice Et Olivier | 1 | $97,852 | 13 | 4.77/5.0 |
| Déborah | 2 | $80,246 | 7 | 5.00/5.0 |
| Jade | 1 | $77,954 | 77 | 4.61/5.0 |
| Clémence | 2 | $69,499 | 358 | 4.86/5.0 |
| Thomas | 1 | $65,899 | 36 | 4.83/5.0 |
| Sophie | 1 | $59,378 | 53 | 4.96/5.0 |
| Ludovic | 1 | $57,271 | 52 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Merville-Franceville-Plage
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.7%), with house and apartment & condo properties comprising 95.2% of inventory
- Untapped potential in boutique & hotels segments (4.8% combined)
Room Capacity Distribution
Analysis of 126 properties in Merville-Franceville-Plage shows that 1 bedroom properties are most prevalent, making up 33.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 54.0% of all listings.
Key Insights
- Most common: 1 bedroom (33.3%)
- Least common: 4 bedrooms (8.7%)
- Market concentration: 54.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 126 properties in Merville-Franceville-Plage reveals that 4 guests properties dominate the market, representing 32.5% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 52.4% of the market.
Key Insights
- Most common capacity: 4 guests (32.5% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 52.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 126 properties in Merville-Franceville-Plage, the most common availability pattern is 181-270 days (37.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.1% of properties).
Key Insights
- Most common availability window: 181-270 days (37.3%)
- Most common booking duration: 91-180 days (38.1%)
- Properties with high availability (180+ days): 73.0%
- Properties with long-term bookings (180+ days): 28.6%
Minimum Stay Distributions
1 Night
26 listings
22.2% of total
2 Nights
61 listings
52.1% of total
3 Nights
5 listings
4.3% of total
4-6 Nights
12 listings
10.3% of total
7-29 Nights
5 listings
4.3% of total
30+ Nights
8 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.3%
- Mid-length stays (4-6 nights) represent 10.3% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 78.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
16 listings
14% of total
Moderate
35 listings
30.7% of total
Firm
29 listings
25.4% of total
Strict
34 listings
29.8% of total
Key Insights
- Moderate is the preferred policy at 30.7% of listings
- The market shows a balanced distribution between guest-friendly (44.7%) and strict (55.2%) policies
- Flexible policies are least common at 14.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 109 days
- Shortest booking windows are in Jan, Feb, Nov, averaging 39 days
- Summer shows the longest average booking window at 109 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 109 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Merville-Franceville-Plage
Below is the distribution of amenities across listings in Merville-Franceville-Plage:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.7%) and Germany (3.9%)
- French is the top language at 47.9%, followed by English (35.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Paris and England markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Merville-Franceville-Plage. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| St Ives | 16 | $3,749 | $248.26 | 44% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
| Shorwell | 28 | $3,481 | $284.33 | 45% |
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