Airbnb Market Analytics, Statistics and Data in Deauville, Normandy, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Deauville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Deauville:
How much do Airbnb hosts make on average per month in Deauville?
The short-term rental market in Deauville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,617 per month
- Strong performing properties (top 25%) make $3,088 or more
- Best-in-class properties (top 10%) achieve $5,450+ monthly
- Entry-level properties (bottom 25%) typically earn around $833
Revenue Variations by Month
Occupancy Rates Throughout the Year in Deauville
The market in Deauville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Deauville
Daily rates in Deauville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $149 per night
- Strong performing properties (top 25%) secure $226 or more
- Best-in-class properties (top 10%) pull in $370+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
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Seasonality patterns in Deauville
Peak Season (August, July, June)
- Revenue peaks at $4399.57 per month
- Occupancy rates reach 64.19%
- Daily rates average $223.90
Shoulder Season
- Revenue averages $2510.15 per month
- Occupancy maintains 35.22%
- Daily rates hold at $206.95
Low Season (December, November, January)
- Revenue drops to $1131.04 per month
- Occupancy decreases to 19.30%
- Daily rates adjust to $193.59
Is it still profitable to do Airbnb in Deauville in 2025?
Yes! Deauville demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $2510 and As a mature market with 832 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Deauville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Les Planches | Famous for its iconic boardwalk and beach access, Les Planches attracts visitors looking for classic beach enjoyment and cultural events. It's a popular spot during the summer months. | Les Planches Boardwalk, Deauville Beach, Casino Barrière, Deauville International Centre, Festival Mondial du Film, Polyclinique de Deauville |
| Deauville Marina | A beautiful marina area perfect for sailing enthusiasts and those who enjoy waterfront dining and luxury yachts. Great for upscale tourists and water sports lovers. | Deauville Marina, Yacht & Golf Club, Quai des Yachts, Water sports activities, Seaside restaurants |
| Deauville Town Center | The heart of the town, offering a mix of shopping, dining, and cultural experiences. It's perfect for visitors who want to explore local cuisine and boutiques. | Place Morny, Deauville Market, Café de la Paix, Deauville Saint-Laurent Church, Cinema deauville |
| Trouville-sur-Mer | Just a stone's throw from Deauville, Trouville offers a more traditional beach town atmosphere with charming streets, seafood restaurants, and a lovely beach. | Trouville Beach, Fishermen's Port, Casino de Trouville, Market of Trouville, La Maison des Traditions |
| Deauville Golf Course | For golf enthusiasts, this area offers not only beautiful scenery but also top-notch golf facilities. A perfect draw for sports lovers visiting the region. | Deauville Golf Course, Golf du Cote de Nacre, Golf Academy Deauville |
| Poney Club de Deauville | This family-friendly area attracts visitors looking for outdoor activities and equestrian experiences, especially during the horse racing season. | Poney Club de Deauville, Deauville-La Touques Racecourse, Horse riding trails |
| Hippodrome de Deauville | Known for its horse racing events, this location appeals to tourists interested in equestrian sports and social events associated with horse racing. | Hippodrome de Deauville, Horse Racing Events, Deauville Classic Cars, Fine dining restaurants |
| La Touques Riverfront | This scenic waterfront area offers relaxation and leisure activities, appealing to families and couples looking for a romantic getaway. | La Touques River, Walking paths along the river, Picnic areas, Bicycle rentals |
Do you need a license for Airbnb in Deauville?
Yes, Deauville requires a license for operating an Airbnb. Current market data shows 78% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Deauville
Large Chic & Stylish Villa - Villa Berry
Entire Place • 7 bedrooms
The Garden House - 5 bedrooms 4 bathrooms
Entire Place • 5 bedrooms
Le 77-Villa Anglo-Normande- Piscine-Triangle d 'Or
Entire Place • 5 bedrooms
Villa DeByans with hyper center indoor pool
Entire Place • 6 bedrooms
Villa Maison ReN Deauville Centre Plage
Entire Place • 5 bedrooms
Norman house 160m2 with pool at the Hippodrome
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Deauville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alfred Deauville | 29 | $903,884 | 165 | 2.80/5.0 |
| Checkmyguest | 17 | $717,807 | 394 | 4.69/5.0 |
| Sabine Et Sébastien | 24 | $694,225 | 1516 | 4.57/5.0 |
| Karine | 6 | $502,495 | 340 | 4.82/5.0 |
| Christine - Interhome Group | 41 | $498,531 | 343 | 2.91/5.0 |
| Véronique | 17 | $428,480 | 251 | 3.05/5.0 |
| Mickaël | 18 | $420,453 | 494 | 3.93/5.0 |
| Grégoire | 8 | $202,751 | 293 | 4.65/5.0 |
| Cathie-Anne | 2 | $189,437 | 117 | 4.99/5.0 |
| Anne | 1 | $184,615 | 120 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Deauville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.3%), with apartment & condo and house properties comprising 97.0% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (3.0% combined)
Room Capacity Distribution
Analysis of 832 properties in Deauville shows that 1 bedroom properties are most prevalent, making up 39.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.5% of all listings.
Key Insights
- Most common: 1 bedroom (39.7%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 64.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 832 properties in Deauville reveals that 4 guests properties dominate the market, representing 35.5% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 59.6% of the market.
Key Insights
- Most common capacity: 4 guests (35.5% of market)
- Least common capacity: 7 guests (2.3% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 59.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 832 properties in Deauville, the most common availability pattern is 271-366 days (50.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.4% of properties).
Key Insights
- Most common availability window: 271-366 days (50.2%)
- Most common booking duration: 91-180 days (33.4%)
- Properties with high availability (180+ days): 82.2%
- Properties with long-term bookings (180+ days): 18.4%
Minimum Stay Distributions
1 Night
128 listings
17.1% of total
2 Nights
398 listings
53.1% of total
3 Nights
65 listings
8.7% of total
4-6 Nights
61 listings
8.1% of total
7-29 Nights
18 listings
2.4% of total
30+ Nights
80 listings
10.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.2%
- Mid-length stays (4-6 nights) represent 8.1% of listings
- Monthly+ stays (10.7%) suggest a stable extended-stay market
- High market flexibility with 78.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
0.9% of total
Super Strict 60 Days
2 listings
0.3% of total
Flexible
130 listings
18.8% of total
Moderate
183 listings
26.4% of total
Firm
185 listings
26.7% of total
Strict
187 listings
27% of total
Key Insights
- Strict is the preferred policy at 27.0% of listings
- The market shows a balanced distribution between guest-friendly (45.2%) and strict (53.7%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 69 days
- Shortest booking windows are in Jan, Oct, Mar, averaging 34 days
- Summer shows the longest average booking window at 69 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in Deauville
Below is the distribution of amenities across listings in Deauville:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.1%) and United States (2.2%)
- French is the top language at 45.5%, followed by English (37.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Paris and Boulogne-Billancourt markets
- Develop localized content for United Kingdom and United States
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Deauville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
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