Airbnb Market Analytics, Statistics and Data in Caen, Normandy, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Caen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Caen:
How much do Airbnb hosts make on average per month in Caen?
The short-term rental market in Caen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,262 per month
- Strong performing properties (top 25%) make $1,917 or more
- Best-in-class properties (top 10%) achieve $2,769+ monthly
- Entry-level properties (bottom 25%) typically earn around $700
Revenue Variations by Month
Occupancy Rates Throughout the Year in Caen
The market in Caen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Caen
Daily rates in Caen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $70 per night
- Strong performing properties (top 25%) secure $99 or more
- Best-in-class properties (top 10%) pull in $146+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Caen
Peak Season (June, May, August)
- Revenue peaks at $1975.27 per month
- Occupancy rates reach 60.15%
- Daily rates average $101.56
Shoulder Season
- Revenue averages $1472.25 per month
- Occupancy maintains 48.95%
- Daily rates hold at $91.81
Low Season (November, December, January)
- Revenue drops to $886.05 per month
- Occupancy decreases to 38.19%
- Daily rates adjust to $87.89
Is it still profitable to do Airbnb in Caen in 2025?
Yes! Caen demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and monthly revenue averaging $1472 and As a mature market with 997 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Caen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Vieux Caen | Historical district with beautiful medieval architecture, close to major attractions, cafes and shops. Ideal for tourists wanting to experience the rich history of Normandy. | Caen Castle, Abbey of Saint-Étienne, Abbey of Sainte-Trinité, Museo des Beaux-Arts, Place Saint-Sauveur |
| Caen City Centre | The bustling heart of Caen featuring shopping, dining and easy access to public transport. Attracts both business and leisure travelers looking for convenience. | Les Rives de l'Orne, Church of Saint-Pierre, Caen Memorial, Shopping streets, Local markets |
| Tourville-sur-Odon | Suburban area of Caen with a tranquil environment. A great location for families and business professionals who work in Caen. | Parc Michel d'Ornano, Local parks, Family-friendly restaurants, Quiet neighborhoods |
| Colline aux Oiseaux | A picturesque park and gardens area that is great for leisure and relaxation. Ideal for those looking to stay in a green and calm area. | Colline aux Oiseaux park, Botanical gardens, Play areas, Cafés and picnicking spots |
| Ifs | Residential area close to Caen with affordable accommodation options. Good for budget travelers and longer stays. | Local shops, Parks and recreation areas, Community events, Accessibility to Caen |
| Hérouville-Saint-Clair | A lively suburb with a mix of residential and commercial properties. Good for those visiting Caen for work or study. | Cote de Nacre, Shopping centers, Cultural events, Green spaces |
| Mondeville | A developing area offering both modern amenities and proximity to Caen. Suitable for travelers wanting a local experience. | Mondeville 2 Shopping Centre, Local markets, Cultural activities, Casual dining options |
| Sannerville | A quiet neighborhood with a charming village atmosphere, perfect for relaxation while still being near Caen's attractions. | Local village charm, Parks, Community spirit, Authentic Normandy experience |
Do you need a license for Airbnb in Caen?
We recommend checking directly with Caen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (7% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Caen
Caen Centre, Bel Apartment 85m2, 3 bedrooms 2sdb
Entire Place • 3 bedrooms
Refurbished large apartment. Caen center
Entire Place • 3 bedrooms
CAEN LARGE HOUSE WITH GARDEN
Entire Place • 6 bedrooms
Le Davs - Splendid apartment with a view
Entire Place • 3 bedrooms
"The Exceptional" Fabulous 4 bedroom apartment
Entire Place • 4 bedrooms
Duplex studio of hyper-center painter Caen 220m2
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Caen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louis | 53 | $900,286 | 7284 | 4.75/5.0 |
| Marie | 19 | $314,383 | 536 | 4.54/5.0 |
| Manon | 10 | $197,267 | 437 | 4.85/5.0 |
| Karine | 7 | $191,537 | 527 | 4.83/5.0 |
| Elsa | 12 | $174,722 | 442 | 4.84/5.0 |
| Ada Et Julie | 3 | $173,491 | 466 | 4.95/5.0 |
| François | 12 | $173,189 | 4416 | 4.70/5.0 |
| Nestor | 11 | $156,052 | 368 | 4.23/5.0 |
| Marjorie Et Sylvia | 10 | $155,257 | 539 | 4.79/5.0 |
| Patrick | 6 | $138,787 | 266 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Caen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.5%), with apartment & condo and house properties comprising 96.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.1% combined)
Room Capacity Distribution
Analysis of 997 properties in Caen shows that 1 bedroom properties are most prevalent, making up 52.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.4% of all listings.
Key Insights
- Most common: 1 bedroom (52.9%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 73.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 997 properties in Caen reveals that 2 guests properties dominate the market, representing 41.1% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 72.8% of the market.
Key Insights
- Most common capacity: 2 guests (41.1% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 72.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 997 properties in Caen, the most common availability pattern is 271-366 days (33.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28% of properties).
Key Insights
- Most common availability window: 271-366 days (33.3%)
- Most common booking duration: 91-180 days (28%)
- Properties with high availability (180+ days): 60.7%
- Properties with long-term bookings (180+ days): 40.5%
Minimum Stay Distributions
1 Night
226 listings
26.2% of total
2 Nights
415 listings
48.2% of total
3 Nights
90 listings
10.5% of total
4-6 Nights
48 listings
5.6% of total
7-29 Nights
29 listings
3.4% of total
30+ Nights
53 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.4%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 84.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.2% of total
Super Strict 30 Days
1 listings
0.1% of total
Refundable
4 listings
0.5% of total
Flexible
248 listings
30.4% of total
Moderate
331 listings
40.6% of total
Firm
93 listings
11.4% of total
Strict
137 listings
16.8% of total
Key Insights
- Moderate is the preferred policy at 40.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.0% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 73 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 33 days
- Summer shows the longest average booking window at 65 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Caen
Below is the distribution of amenities across listings in Caen:
Traveler Demographics
Key Insights
- Domestic travelers make up 71.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (5.7%) and United States (5.1%)
- French is the top language at 42.5%, followed by English (39.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.7%
Recommendations
- Target marketing campaigns for Paris and Caen markets
- Develop localized content for United Kingdom and United States
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Caen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| St Ives | 16 | $3,749 | $248.26 | 44% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
| Shorwell | 28 | $3,481 | $284.33 | 45% |
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