Airbnb Market Analytics, Statistics and Data in Bernières-sur-Mer, Normandy, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bernières-sur-Mer? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bernières-sur-Mer:
How much do Airbnb hosts make on average per month in Bernières-sur-Mer?
The short-term rental market in Bernières-sur-Mer shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,436 per month
- Strong performing properties (top 25%) make $2,419 or more
- Best-in-class properties (top 10%) achieve $3,543+ monthly
- Entry-level properties (bottom 25%) typically earn around $730
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bernières-sur-Mer
The market in Bernières-sur-Mer shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bernières-sur-Mer
Daily rates in Bernières-sur-Mer vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $149 or more
- Best-in-class properties (top 10%) pull in $200+ per night
- Entry-level properties (bottom 25%) earn around $78
Daily Rate Variations by Month
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Seasonality patterns in Bernières-sur-Mer
Peak Season (August, July, June)
- Revenue peaks at $3094.03 per month
- Occupancy rates reach 73.05%
- Daily rates average $141.06
Shoulder Season
- Revenue averages $1831.47 per month
- Occupancy maintains 41.28%
- Daily rates hold at $128.71
Low Season (November, December, January)
- Revenue drops to $806.74 per month
- Occupancy decreases to 23.87%
- Daily rates adjust to $121.82
Is it still profitable to do Airbnb in Bernières-sur-Mer in 2025?
Yes! Bernières-sur-Mer demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1831 and The market's 109 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bernières-sur-Mer
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Plage | Main beachfront area in Bernières-sur-Mer, known for its beautiful sandy beaches and picturesque views. Ideal for families and beachgoers looking for a relaxing vacation by the sea. | Bernières Beach, Walks along the shore, Water sports activities, Nearby cafes and restaurants, Beachfront promenade |
| Historial Juno Beach | A historical site that attracts visitors interested in WWII history and memorials. It provides educational opportunities and attracts tourists year-round. | Juno Beach Centre, Memorials and monuments, Guided historical tours, Nearby historical bunkers, Cultural events |
| Local Bistros and Markets | A charming area filled with local dining options and markets. Perfect for attracting foodies and those interested in local culture and cuisine. | Local bistros and restaurants, Weekly farmer's market, Culinary workshops, Traditional Normandy cuisine experiences |
| Nearby Caen | The larger city close to Bernières-sur-Mer, Caen offers more urban amenities, shopping, and dining. This area can attract visitors who wish to experience a combination of city life and beach relaxation. | Caen Memorial Museum, Château de Caen, Vaugueux district, Shopping streets, Theatre and cultural events |
| Juno Beach | Another significant historical area linked to D-Day, popular with history buffs andeducators looking to immerse themselves in the WWII heritage of Normandy. | Juno Beach, D-Day Landing Beaches, Historical reenactments, Museum of the Battle of Normandy, Beautiful coastal scenery |
| Normandy Countryside | The countryside surrounding Bernières-sur-Mer offers beautiful landscapes and outdoor activities, attracting nature lovers and those looking for peaceful retreats. | Green hiking trails, Scenic biking routes, Apple orchards, Charming rural villages, Local farms |
| Cultural Events and Festivals | Bernières-sur-Mer hosts various cultural events and festivals throughout the year, attracting many visitors to experience local traditions and community spirit. | Annual local festivals, Arts and crafts fairs, Music and dance events, Historical reenactments, Community gatherings |
| Seaside Cycling Routes | The scenic cycling routes along the coast provide an active experience for tourists looking to explore the area while enjoying the beautiful views of the coastline. | Cycling paths along the beach, Bike rental shops, Cycling tours, Scenic views of the sea, Access to rural routes |
Do you need a license for Airbnb in Bernières-sur-Mer?
We recommend checking directly with Bernières-sur-Mer's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (9% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bernières-sur-Mer
House 12-15 people - 1 min walk to the sea
Entire Place • 7 bedrooms
house 20 people Normandy beach
Entire Place • 8 bedrooms
Le Haveneau, big terrace 100m from the beach
Entire Place • 2 bedrooms
RARE! Beautiful apartment with the sea at your feet
Entire Place • 1 bedroom
Apartment for 1-5 guests, by the sea
Entire Place • 2 bedrooms
La maison des vacances
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Bernières-sur-Mer
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gabriel | 1 | $112,959 | 11 | 4.91/5.0 |
| Evelyne Et Anaëlle | 3 | $71,454 | 640 | 4.91/5.0 |
| Julie | 3 | $66,016 | 768 | 4.71/5.0 |
| Audrey Françoise Monique | 1 | $62,071 | 3 | 4.00/5.0 |
| Julie Et Vincent | 2 | $60,075 | 145 | 4.79/5.0 |
| Céline | 2 | $57,243 | 33 | 4.78/5.0 |
| Mia | 2 | $48,332 | 132 | 4.78/5.0 |
| Eleonore | 2 | $45,012 | 203 | 4.98/5.0 |
| Bénédict | 2 | $44,987 | 60 | 4.83/5.0 |
| Marina Et Jean-Luc | 1 | $41,337 | 49 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bernières-sur-Mer
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.7%), with house and apartment & condo properties comprising 89.9% of inventory
- Untapped potential in others, unique stays segments (1.8% combined)
Room Capacity Distribution
Analysis of 109 properties in Bernières-sur-Mer shows that 1 bedroom properties are most prevalent, making up 46.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.4% of all listings.
Key Insights
- Most common: 1 bedroom (46.8%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 73.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 109 properties in Bernières-sur-Mer reveals that 4 guests properties dominate the market, representing 39.4% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 58.7% of the market.
Key Insights
- Most common capacity: 4 guests (39.4% of market)
- Least common capacity: 7 guests (3.7% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 58.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 109 properties in Bernières-sur-Mer, the most common availability pattern is 271-366 days (40.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.8% of properties).
Key Insights
- Most common availability window: 271-366 days (40.4%)
- Most common booking duration: 91-180 days (35.8%)
- Properties with high availability (180+ days): 76.1%
- Properties with long-term bookings (180+ days): 23.9%
Minimum Stay Distributions
1 Night
13 listings
13.5% of total
2 Nights
55 listings
57.3% of total
3 Nights
13 listings
13.5% of total
4-6 Nights
6 listings
6.3% of total
7-29 Nights
5 listings
5.2% of total
30+ Nights
4 listings
4.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.8%
- Mid-length stays (4-6 nights) represent 6.3% of listings
- Monthly+ stays (4.2%) suggest a stable extended-stay market
- High market flexibility with 84.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
14 listings
15.2% of total
Moderate
30 listings
32.6% of total
Firm
21 listings
22.8% of total
Strict
27 listings
29.3% of total
Key Insights
- Moderate is the preferred policy at 32.6% of listings
- The market shows a balanced distribution between guest-friendly (47.8%) and strict (52.1%) policies
- Flexible policies are least common at 15.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 111 days
- Shortest booking windows are in Sep, Jan, Nov, averaging 32 days
- Summer shows the longest average booking window at 111 days, while Fall has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 111 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Bernières-sur-Mer
Below is the distribution of amenities across listings in Bernières-sur-Mer:
Traveler Demographics
Key Insights
- Domestic travelers make up 71.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (6%) and Germany (5.8%)
- French is the top language at 43.7%, followed by English (37.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Paris and Rouen markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bernières-sur-Mer. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| St Ives | 16 | $3,749 | $248.26 | 44% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
| Shorwell | 28 | $3,481 | $284.33 | 45% |
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