Airbnb Market Analytics, Statistics and Data in Alençon, Normandy, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Alençon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Alençon:
How much do Airbnb hosts make on average per month in Alençon?
The short-term rental market in Alençon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,188 per month
- Strong performing properties (top 25%) make $1,701 or more
- Best-in-class properties (top 10%) achieve $2,250+ monthly
- Entry-level properties (bottom 25%) typically earn around $675
Revenue Variations by Month
Occupancy Rates Throughout the Year in Alençon
The market in Alençon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Alençon
Daily rates in Alençon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $59 per night
- Strong performing properties (top 25%) secure $79 or more
- Best-in-class properties (top 10%) pull in $101+ per night
- Entry-level properties (bottom 25%) earn around $46
Daily Rate Variations by Month
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Seasonality patterns in Alençon
Peak Season (May, June, April)
- Revenue peaks at $1540.13 per month
- Occupancy rates reach 59.57%
- Daily rates average $73.10
Shoulder Season
- Revenue averages $1255.60 per month
- Occupancy maintains 50.96%
- Daily rates hold at $68.37
Low Season (November, December, January)
- Revenue drops to $715.92 per month
- Occupancy decreases to 36.38%
- Daily rates adjust to $66.08
Is it still profitable to do Airbnb in Alençon in 2025?
Yes! Alençon demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and monthly revenue averaging $1256 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Alençon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | The heart of Alençon, featuring charming streets, historic architecture, and cultural landmarks. Ideal for guests wanting to explore the heritage and local culture of Normandy. | Château d'Alençon, Sainte-Thérèse Basilica, Musée des Beaux-Arts, Place de la République, Maison Natale de Sainte-Thérèse |
| Parc des Promenades | A beautiful park offering green spaces, trails, and playgrounds. Attracts families and nature lovers looking for relaxation and outdoor activities. | Parc des Promenades, Alençon Zoo, La Sarthe River, Walking and biking trails, Picnic areas |
| La Manufacture | An up-and-coming district known for its creative vibe and artist studios. Popular with young travelers seeking a unique and local experience. | Ateliers d'artistes, Cultural events, Local cafes and boutiques, Art expos, Community workshops |
| Gare d'Alençon | Close to the train station, this area is convenient for travelers arriving via public transport. Offers easy access to nearby cities and attractions. | Alençon Train Station, Shopping streets, Cafés and bistros, Cultural events near the station, Nearby markets |
| Chapelle Saint-Évroult | A serene and charming neighborhood with beautiful gardens and local charm. Perfect for guests looking for tranquility and a taste of local life. | Saint-Évroult Chapel, Local artisan shops, Gardens and parks, Quiet streets, Community atmosphere |
| Alençon Market District | Known for its vibrant market culture, this area is perfect for foodies and those looking to experience local cuisine and products. | Weekly market, Local food shops, Restaurants and bistros, Culinary events, Gourmet products |
| Cité des Métiers | A district focused on craftsmanship and trades, attracting those interested in artisanal products and workshops. Great for learning and experiencing local craftsmanship. | Artisan workshops, Craft fairs, Demonstrations, Local crafts shops, Cultural workshops |
| Sainte-Cécile | A quiet residential area that offers a homely feel, ideal for families and longer stays, with a mix of modern amenities and traditional charm. | Local parks, Family-friendly facilities, Quiet streets, Community events, Nearby schools and services |
Do you need a license for Airbnb in Alençon?
We recommend checking directly with Alençon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Alençon
Large apartment in downtown Alençon
Entire Place • 3 bedrooms
Gite des barns #1
Entire Place • 1 bedroom
Characterful apartment - N.3
Entire Place • 3 bedrooms
Le Boudoir d'Emma | Jacuzzi privatif | Détente
Entire Place • 1 bedroom
Gîte des barn N°2
Entire Place • 1 bedroom
Charming townhouse
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Alençon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Inès | 5 | $113,584 | 328 | 4.85/5.0 |
| Christine | 6 | $93,402 | 429 | 4.92/5.0 |
| Mathilde | 8 | $60,625 | 47 | 3.37/5.0 |
| Jeremy | 2 | $58,159 | 118 | 4.97/5.0 |
| Magalie | 3 | $53,425 | 45 | 4.90/5.0 |
| Gregoire | 3 | $37,058 | 319 | 4.90/5.0 |
| Sabine | 2 | $35,819 | 37 | 4.98/5.0 |
| Rodrigue | 2 | $32,935 | 176 | 4.86/5.0 |
| Jonathan | 1 | $31,769 | 88 | 4.98/5.0 |
| Nicolas | 2 | $31,579 | 289 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Alençon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.2%), with apartment & condo and house properties comprising 92.0% of inventory
Room Capacity Distribution
Analysis of 101 properties in Alençon shows that 1 bedroom properties are most prevalent, making up 45.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.3% of all listings.
Key Insights
- Most common: 1 bedroom (45.5%)
- Least common: 4 bedrooms (1%)
- Market concentration: 67.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 101 properties in Alençon reveals that 2 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 2 guests (29.7% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 101 properties in Alençon, the most common availability pattern is 91-180 days (41.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (43.6% of properties).
Key Insights
- Most common availability window: 91-180 days (41.6%)
- Most common booking duration: 181-270 days (43.6%)
- Properties with high availability (180+ days): 42.6%
- Properties with long-term bookings (180+ days): 59.4%
Minimum Stay Distributions
1 Night
55 listings
58.5% of total
2 Nights
30 listings
31.9% of total
3 Nights
7 listings
7.4% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
1 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.4%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 97.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1.1% of total
Flexible
50 listings
54.3% of total
Moderate
18 listings
19.6% of total
Firm
9 listings
9.8% of total
Strict
14 listings
15.2% of total
Key Insights
- Flexible is the preferred policy at 54.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.9% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 49 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 29 days
- Summer shows the longest average booking window at 44 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 44 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Alençon
Below is the distribution of amenities across listings in Alençon:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (7.4%) and Belgium (1.9%)
- French is the top language at 51.8%, followed by English (32.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Paris and Caen markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Alençon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Millançay | 12 | $3,769 | $505.81 | 37% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.86 | 49% |
| Villiers-sur-Loir | 10 | $3,579 | $246.30 | 42% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
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