Airbnb Market Analytics, Statistics and Data in Noumea, New Caledonia, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Noumea? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Noumea:
How much do Airbnb hosts make on average per month in Noumea?
The short-term rental market in Noumea shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,022 per month
- Strong performing properties (top 25%) make $1,677 or more
- Best-in-class properties (top 10%) achieve $2,451+ monthly
- Entry-level properties (bottom 25%) typically earn around $483
Revenue Variations by Month
Occupancy Rates Throughout the Year in Noumea
The market in Noumea shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Noumea
Daily rates in Noumea vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $62 per night
- Strong performing properties (top 25%) secure $90 or more
- Best-in-class properties (top 10%) pull in $147+ per night
- Entry-level properties (bottom 25%) earn around $48
Daily Rate Variations by Month
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Seasonality patterns in Noumea
Peak Season (April, March, February)
- Revenue peaks at $1676.88 per month
- Occupancy rates reach 55.95%
- Daily rates average $86.07
Shoulder Season
- Revenue averages $1268.76 per month
- Occupancy maintains 44.82%
- Daily rates hold at $82.46
Low Season (August, January, July)
- Revenue drops to $985.73 per month
- Occupancy decreases to 29.53%
- Daily rates adjust to $79.15
Is it still profitable to do Airbnb in Noumea in 2025?
Yes! Noumea demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and monthly revenue averaging $1269 and With 310 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Noumea
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Baie des Citrons | A popular beach area known for its stunning views and vibrant nightlife. Guests flock to this area for its beautiful beach, bars, and restaurants, making it an ideal spot for Airbnb hosting. | Baie des Citrons Beach, Le Roof Restaurant, Casino Ouvea, Duchess of the South, Lagoon of New Caledonia |
| Anse Vata | Renowned for its water activities and picturesque setting, Anse Vata is perfect for tourists looking to enjoy beach sports and local dining options. It's a vibrant area with plenty of amenities. | Anse Vata Beach, Nouvata Park, Water sports activities, Beachfront restaurants, Parc Mont Mou |
| Nouvelle Calédonie Village | A unique cultural experience that showcases the local Kanak culture. This area is appealing to tourists interested in learning about the rich history and heritage of New Caledonia. | Kanak Cultural Center, Local craft shops, Cultural performances, Botanical gardens, Traditional Kanak huts |
| Port Moselle | A bustling area with a marina and market, perfect for travelers looking for local produce and fresh seafood. Port Moselle is popular among tourists who enjoy a lively atmosphere. | Port Moselle Market, Marina activities, Fresh seafood restaurants, La Promenade, Boat tours |
| Oro Bay | Known for its tranquil beaches and natural surroundings, Oro Bay attracts travelers who are looking for relaxation and natural beauty, making it suitable for a calming getaway. | Oro Bay Beach, Fishing spots, Canoeing, Scenic lookout points, Eco-friendly accommodations |
| Île aux Canards | A small island known for its crystal clear waters and snorkeling opportunities. The island is a fantastic escape for tourists interested in marine life and beach activities. | Snorkeling spots, Beachside picnics, Nature trails, Underwater Discovery, Relaxation spots |
| Mont-Dore | This area provides a stunning mountain backdrop and a different side of New Caledonia, ideal for those who enjoy hiking and nature. It's a great escape from the city. | Hiking trails, Panoramic views, Mont-Dore village, Cultural heritage sites, Picnic areas |
| Tontouta | Home to the international airport, Tontouta is an excellent location for short-term stays for travelers arriving in New Caledonia. It is convenient for those looking to explore nearby attractions. | Tontouta Airport, Local restaurants, Cultural tours, Quick access to attractions, Rental services |
Do you need a license for Airbnb in Noumea?
We recommend checking directly with Noumea's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Noumea
4 bedroom house pool and spa
Entire Place • 4 bedrooms
Seaside Vacation!
Entire Place • 3 bedrooms
Colonial house in Nouméa
Entire Place • 4 bedrooms
Villa F4 sea view Nouméa Sud
Entire Place • 3 bedrooms
Apartment Voile du Rocher
Entire Place • 2 bedrooms
Villa de Standing à Nouméa
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Noumea
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yasmine | 1 | $69,836 | 34 | 5.00/5.0 |
| Sophie | 1 | $66,290 | 12 | 5.00/5.0 |
| Franck | 2 | $63,262 | 41 | 4.83/5.0 |
| Margaux | 2 | $57,053 | 15 | 4.66/5.0 |
| Hugues | 5 | $47,218 | 81 | 3.64/5.0 |
| Romain | 3 | $43,708 | 199 | 4.75/5.0 |
| Murielle | 3 | $42,781 | 199 | 4.90/5.0 |
| Catherine | 1 | $42,765 | 6 | 4.33/5.0 |
| Frédéric | 2 | $41,132 | 152 | 4.85/5.0 |
| 89086267 | 1 | $39,273 | 4 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Noumea
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.9%), with apartment & condo and house properties comprising 90.9% of inventory
- Untapped potential in others, outdoor & mobile segments (2.5% combined)
Room Capacity Distribution
Analysis of 310 properties in Noumea shows that 1 bedroom properties are most prevalent, making up 59% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.6% of all listings.
Key Insights
- Most common: 1 bedroom (59%)
- Least common: 4 bedrooms (2.3%)
- Market concentration: 72.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 310 properties in Noumea reveals that 2 guests properties dominate the market, representing 47.7% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 67.1% of the market.
Key Insights
- Most common capacity: 2 guests (47.7% of market)
- Least common capacity: 7 guests (0.3% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 67.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 310 properties in Noumea, the most common availability pattern is 271-366 days (51.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.4% of properties).
Key Insights
- Most common availability window: 271-366 days (51.6%)
- Most common booking duration: 31-90 days (28.4%)
- Properties with high availability (180+ days): 75.8%
- Properties with long-term bookings (180+ days): 24.8%
Minimum Stay Distributions
1 Night
35 listings
13% of total
2 Nights
63 listings
23.4% of total
3 Nights
49 listings
18.2% of total
4-6 Nights
65 listings
24.2% of total
7-29 Nights
42 listings
15.6% of total
30+ Nights
15 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 36.4%
- Mid-length stays (4-6 nights) represent 24.2% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 54.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
87 listings
35.4% of total
Moderate
61 listings
24.8% of total
Firm
43 listings
17.5% of total
Strict
55 listings
22.4% of total
Key Insights
- Flexible is the preferred policy at 35.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.2% of the market
- Firm policies are least common at 17.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Mar, averaging 64 days
- Shortest booking windows are in Oct, Jan, Sep, averaging 37 days
- Spring shows the longest average booking window at 64 days, while Fall has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 64 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Noumea
Below is the distribution of amenities across listings in Noumea:
Traveler Demographics
Key Insights
- Domestic travelers make up 41.5% of total guests, indicating a significant local market share.
- Primary international markets: New Caledonia (41.9%) and Australia (5.9%)
- French is the top language at 45.2%, followed by English (37%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Nouméa and Noumea markets
- Develop localized content for New Caledonia and Australia
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Noumea. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Boulouparis | 11 | $1,253 | $106.07 | 30% |
| Bourail | 21 | $1,171 | $138.82 | 34% |
| Païta | 24 | $1,025 | $143.01 | 29% |
| Dumbéa | 20 | $558 | $69.13 | 44% |
| Mont Dore | 44 | $513 | $87.24 | 34% |
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