Airbnb Market Analytics, Statistics and Data in Sainte-Luce, Martinique, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sainte-Luce? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sainte-Luce:
How much do Airbnb hosts make on average per month in Sainte-Luce?
The short-term rental market in Sainte-Luce shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,529 per month
- Strong performing properties (top 25%) make $2,665 or more
- Best-in-class properties (top 10%) achieve $4,577+ monthly
- Entry-level properties (bottom 25%) typically earn around $717
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sainte-Luce
The market in Sainte-Luce shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sainte-Luce
Daily rates in Sainte-Luce vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $100 per night
- Strong performing properties (top 25%) secure $168 or more
- Best-in-class properties (top 10%) pull in $274+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Sainte-Luce
Peak Season (March, February, April)
- Revenue peaks at $2735.70 per month
- Occupancy rates reach 63.98%
- Daily rates average $148.93
Shoulder Season
- Revenue averages $2062.07 per month
- Occupancy maintains 45.22%
- Daily rates hold at $139.19
Low Season (June, October, September)
- Revenue drops to $1444.77 per month
- Occupancy decreases to 33.51%
- Daily rates adjust to $133.37
Is it still profitable to do Airbnb in Sainte-Luce in 2025?
Yes! Sainte-Luce demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and solid monthly revenue averaging $2062 and As a mature market with 516 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sainte-Luce
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pointe Marin | Famous for its beautiful beaches and vibrant atmosphere, Pointe Marin is a top area in Sainte-Luce for tourists looking to enjoy sun, sea, and sand. It's close to various restaurants and shops, making it a perfect spot for vacation rentals. | Pointe Marin Beach, Morne Larcher, La Voile Bleue, Marina de Sainte-Luce, Anse Corps de Garde |
| Anse Figuier | Known for its serene beaches and stunning views, Anse Figuier attracts visitors seeking relaxation and natural beauty. The area is perfect for families and couples looking for a quiet getaway. | Anse Figuier Beach, Les Salines Beach, La Maison du Bump, Les Jardins de la Montagne, Snorkeling at Anse Dufour |
| Sainte-Luce Village | The charming village of Sainte-Luce offers a rich cultural experience with local markets, historical sites, and a lively community. This area attracts tourists interested in authentic Caribbean life and local cuisine. | Local market, Eglise de Sainte-Luce, Cultural Center, Beaches, Restaurants |
| Grande Anse | This area features beautiful, less crowded beaches and is great for water sports and relaxation. It’s popular among tourists looking to escape the busier tourist spots while still enjoying the beach. | Grande Anse Beach, Water sports activities, Hiking trails, Lush vegetation, Scenic views |
| Anse Noir | Anse Noir is renowned for its unique black sand beaches and crystal-clear waters, making it a prime location for snorkeling and exploring marine life. It’s ideal for nature lovers and adventure seekers. | Anse Noir Beach, Snorkeling tours, Turtle watching, Hiking paths, Coral reefs |
| La Pointe | An ideal location for sunset views, La Pointe is a picturesque area known for its scenic coastline and vibrant nightlife. It features a range of bars and restaurants that appeal to both tourists and locals. | La Pointe Beach, Sunset views, Dining and nightlife, Waterfront cafes, Cultural events |
| Cap Chevalier | Cap Chevalier is known for its stunningly beautiful beaches and luxurious villas. This area attracts high-end tourists looking for a premium vacation experience in a tranquil setting. | Cap Chevalier Beach, Water sports facilities, Luxury villas, Nature exploration, Quiet atmosphere |
| Rivière Lézarde | This area is famous for its lush green surroundings and proximity to hiking trails. It attracts eco-tourists and adventure seekers looking to explore the natural beauty of Martinique. | Hiking trails, Natural parks, Wildlife observation, River activities, Tropical flora |
Do you need a license for Airbnb in Sainte-Luce?
We recommend checking directly with Sainte-Luce's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sainte-Luce
Luxury 3 Bedroom Caribbean Sea View Villa
Entire Place • 3 bedrooms
Villa Ti SBH - Panoramic view 3 min from the beaches
Entire Place • 2 bedrooms
Villa Sunset 4* 200 m from the heated sea-pool
Entire Place • 3 bedrooms
Beachfront Villa El Desert
Entire Place • 5 bedrooms
Casabwa972 - 4ch - private swimming pool - beach 200m away
Entire Place • 4 bedrooms
Villa Les Lucioles
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sainte-Luce
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Romain Et Cyrielle | 9 | $296,957 | 55 | 3.74/5.0 |
| Laura | 10 | $190,266 | 7 | 0.50/5.0 |
| Julia | 16 | $182,505 | 281 | 4.43/5.0 |
| Jeanluc | 3 | $174,727 | 33 | 4.86/5.0 |
| Karine | 5 | $147,018 | 31 | 4.00/5.0 |
| Olivier | 6 | $132,678 | 128 | 4.91/5.0 |
| Larissa | 3 | $119,685 | 35 | 4.71/5.0 |
| Célia | 4 | $108,093 | 23 | 3.67/5.0 |
| Dom Nature | 4 | $106,781 | 75 | 4.72/5.0 |
| Juliana | 2 | $96,254 | 23 | 2.48/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sainte-Luce
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.9%), with apartment & condo and house properties comprising 94.0% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.1% combined)
Room Capacity Distribution
Analysis of 516 properties in Sainte-Luce shows that 1 bedroom properties are most prevalent, making up 43.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.6% of all listings.
Key Insights
- Most common: 1 bedroom (43.2%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 68.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 516 properties in Sainte-Luce reveals that 4 guests properties dominate the market, representing 29.3% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.5% of the market.
Key Insights
- Most common capacity: 4 guests (29.3% of market)
- Least common capacity: 7 guests (3.1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 53.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 516 properties in Sainte-Luce, the most common availability pattern is 271-366 days (50.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (50.2%)
- Most common booking duration: 91-180 days (29.7%)
- Properties with high availability (180+ days): 77.9%
- Properties with long-term bookings (180+ days): 22.5%
Minimum Stay Distributions
1 Night
29 listings
6% of total
2 Nights
44 listings
9.1% of total
3 Nights
62 listings
12.8% of total
4-6 Nights
238 listings
49.2% of total
7-29 Nights
89 listings
18.4% of total
30+ Nights
22 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 15.1%
- Mid-length stays (4-6 nights) represent 49.2% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 27.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.5% of total
Super Strict 60 Days
2 listings
0.5% of total
Flexible
122 listings
28.8% of total
Moderate
93 listings
21.9% of total
Firm
103 listings
24.3% of total
Strict
102 listings
24.1% of total
Key Insights
- Flexible is the preferred policy at 28.8% of listings
- The market shows a balanced distribution between guest-friendly (50.7%) and strict (48.4%) policies
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Mar, Apr, averaging 108 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 62 days
- Winter shows the longest average booking window at 97 days, while Fall has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 97 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Sainte-Luce
Below is the distribution of amenities across listings in Sainte-Luce:
Traveler Demographics
Key Insights
- Domestic travelers make up 72.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (12.2%) and Martinique (7%)
- French is the top language at 49.2%, followed by English (35.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Paris and Montreal markets
- Develop localized content for Canada and Martinique
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sainte-Luce. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Clinketts | 14 | $4,567 | $388.78 | 50% |
| Prospect | 32 | $4,289 | $410.74 | 45% |
| Rock Dundo | 19 | $4,025 | $499.61 | 44% |
| Soufrière | 91 | $3,796 | $267.19 | 49% |
| Coolie Town | 86 | $3,662 | $407.03 | 45% |
| Gibbes | 17 | $3,579 | $439.79 | 48% |
| Belair | 25 | $3,531 | $376.26 | 37% |
| Paynes Bay Beach | 28 | $3,514 | $688.04 | 39% |
| Holders Hill | 10 | $3,506 | $481.60 | 35% |
| Mullins | 47 | $3,354 | $671.57 | 44% |
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