Airbnb Market Analytics, Statistics and Data in Rivière-Salée, Martinique, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rivière-Salée? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rivière-Salée:
How much do Airbnb hosts make on average per month in Rivière-Salée?
The short-term rental market in Rivière-Salée shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,187 per month
- Strong performing properties (top 25%) make $2,214 or more
- Best-in-class properties (top 10%) achieve $3,763+ monthly
- Entry-level properties (bottom 25%) typically earn around $598
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rivière-Salée
The market in Rivière-Salée shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rivière-Salée
Daily rates in Rivière-Salée vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $126 or more
- Best-in-class properties (top 10%) pull in $253+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Rivière-Salée
Peak Season (February, March, May)
- Revenue peaks at $2176.22 per month
- Occupancy rates reach 64.32%
- Daily rates average $124.65
Shoulder Season
- Revenue averages $1712.19 per month
- Occupancy maintains 44.94%
- Daily rates hold at $116.07
Low Season (June, November, September)
- Revenue drops to $1246.13 per month
- Occupancy decreases to 31.23%
- Daily rates adjust to $110.32
Is it still profitable to do Airbnb in Rivière-Salée in 2025?
Yes! Rivière-Salée demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and solid monthly revenue averaging $1712 and The market's 152 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rivière-Salée
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Les Salines | Famous for its stunning white sand beach and crystal-clear waters, Les Salines is a top choice for tourists seeking a beautiful beach experience in Martinique. | Les Salines Beach, Pointe du Marin, La Trinité, Anse d'Arlet, Îlet du François |
| Le Marin | A lively marina town, Le Marin is a hub for boaters and offers a range of amenities, shops, and restaurants, making it attractive for both tourists and locals. | Marina du Marin, Les Anses d'Arlet, Plages de Sainte-Anne, La Baignoire de Joséphine, Île de Sainte-Marie |
| Saint-Pierre | Once the capital of Martinique, Saint-Pierre is rich in history and culture, known for its ruins and volcanic landscapes, attracting history buffs and nature lovers. | Volcano Museum, Saint-Pierre ruins, Plage de Saint-Pierre, Cyclopeus, Mount Pelée |
| Fort-de-France | The capital city, offering a mix of culture, shopping, and vibrant local life, ideal for those looking for urban experiences in Martinique. | Fort Saint-Louis, La Savane Park, Schoelcher Library, Local markets, Twelve Apostles |
| Anse d'Arlet | A picturesque village with beautiful beaches and a relaxed atmosphere, perfect for families and those seeking a tranquil vacation. | Anse d'Arlet Beach, Snorkeling at Îlet à Ramier, Local diving spots, Fishing village ambiance, Coconut palms |
| Tartane | This charming coastal village is popular among surfers and offers a laid-back vibe with beautiful beaches and local seafood cuisine. | Tartane Beach, Surfing spots, Local seafood restaurants, Anse de la Côteau, Marine reserve |
| Sainte-Anne | Known for its stunning beaches and vibrant tourist scene, Sainte-Anne is perfect for those looking to enjoy sun, sea, and local culture. | Plage de Sainte-Anne, Local artisan markets, Les Salines nearby, Mangofil Martinique, Scuba diving spots |
| Les Trois-Îlets | A tourist hotspot with plenty of attractions, beaches, and golf courses, ideal for families and couples looking for a special getaway. | La Pointe du Bout, Golf de la Martinique, Musée de la Pagerie, Anse Mitan Beach, Local shops and restaurants |
Do you need a license for Airbnb in Rivière-Salée?
We recommend checking directly with Rivière-Salée's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rivière-Salée
972D1 - Villa Tamarin 200m² panoramic view
Entire Place • 4 bedrooms
Villa La Sagesse WS - Private Pool, Diamond View
Entire Place • 3 bedrooms
The Pearl of Francesca, elegance and romantic escape
Entire Place • 1 bedroom
Villa La Verdée, swimming pool, close to shops
Entire Place • 3 bedrooms
Villa T4 swimming pool south of Martinique
Entire Place • 3 bedrooms
Villa Marisséa with great unobstructed views
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Rivière-Salée
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pascal | 4 | $111,250 | 59 | 4.86/5.0 |
| Géraldine | 3 | $76,387 | 120 | 4.87/5.0 |
| Yolande | 2 | $66,827 | 14 | 4.64/5.0 |
| Beatrice | 2 | $66,021 | 44 | 4.78/5.0 |
| Gaetan | 1 | $54,203 | 5 | 5.00/5.0 |
| Sophie | 2 | $45,487 | 59 | 4.61/5.0 |
| Sabrina | 1 | $44,589 | 4 | 4.50/5.0 |
| Fabrice | 1 | $44,385 | 18 | 5.00/5.0 |
| Reynald | 2 | $43,620 | 37 | 4.86/5.0 |
| Jb Voyage | 2 | $42,523 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rivière-Salée
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.4%), with house and apartment & condo properties comprising 88.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (11.2% combined)
Room Capacity Distribution
Analysis of 152 properties in Rivière-Salée shows that 1 bedroom properties are most prevalent, making up 46.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.0% of all listings.
Key Insights
- Most common: 1 bedroom (46.1%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 75.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 152 properties in Rivière-Salée reveals that 2 guests properties dominate the market, representing 32.2% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.2% of the market.
Key Insights
- Most common capacity: 2 guests (32.2% of market)
- Least common capacity: 7 guests (3.3% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 57.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 152 properties in Rivière-Salée, the most common availability pattern is 271-366 days (53.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.2% of properties).
Key Insights
- Most common availability window: 271-366 days (53.9%)
- Most common booking duration: 31-90 days (36.2%)
- Properties with high availability (180+ days): 80.3%
- Properties with long-term bookings (180+ days): 20.4%
Minimum Stay Distributions
1 Night
13 listings
9.6% of total
2 Nights
15 listings
11.1% of total
3 Nights
26 listings
19.3% of total
4-6 Nights
58 listings
43% of total
7-29 Nights
16 listings
11.9% of total
30+ Nights
7 listings
5.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 20.7%
- Mid-length stays (4-6 nights) represent 43% of listings
- Monthly+ stays (5.2%) suggest a stable extended-stay market
- High market flexibility with 40.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.8% of total
Flexible
51 listings
40.2% of total
Moderate
40 listings
31.5% of total
Firm
15 listings
11.8% of total
Strict
20 listings
15.7% of total
Key Insights
- Flexible is the preferred policy at 40.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.7% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Mar, Feb, averaging 90 days
- Shortest booking windows are in Oct, Jun, Sep, averaging 54 days
- Winter shows the longest average booking window at 85 days, while Summer has the shortest at 62 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 85 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Rivière-Salée
Every property in Rivière-Salée comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 72.8% of total guests, indicating a dominant local market share.
- Primary international markets: Martinique (11.1%) and Canada (6.9%)
- French is the top language at 53%, followed by English (32.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.2%
Recommendations
- Target marketing campaigns for Paris and Fort-de-France markets
- Develop localized content for Martinique and Canada
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rivière-Salée. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Clinketts | 14 | $4,567 | $388.78 | 50% |
| Prospect | 32 | $4,289 | $410.74 | 45% |
| Rock Dundo | 19 | $4,025 | $499.61 | 44% |
| Soufrière | 91 | $3,796 | $267.19 | 49% |
| Coolie Town | 86 | $3,662 | $407.03 | 45% |
| Gibbes | 17 | $3,579 | $439.79 | 48% |
| Belair | 25 | $3,531 | $376.27 | 37% |
| Paynes Bay Beach | 28 | $3,514 | $688.04 | 39% |
| Holders Hill | 10 | $3,506 | $481.60 | 35% |
| Mullins | 47 | $3,354 | $671.57 | 44% |
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